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Work Background
Content Strong CommunicationsPrincipal
Jan. 2020Oakville, Ontario, Canada✔️Provide strategic counsel, facilitation, and production support to clients across various sectors. ✔️Develop and execute communication strategies, conduct audits, create content, and facilitate workshops on topics such as crisis communications, content strategy, and anti-racism. ✔️Help clients build stronger brands, engage stakeholders, and achieve their communication goals through inclusive and impactful campaigns. ✔️Train and guide teams on leveraging AI tools to enhance productivity and streamline workflows.
Ontario Ministry of Children, Community and Social ServicesTeam Lead, Strategic Communications
Nov. 2018 - Nov. 2020✔️Led province-wide consultations and communication campaigns for vulnerable populations. ✔️Developed and managed high-quality communication materials, ensuring consistent messaging and alignment with business priorities. ✔️Collaborated with key partners across government to understand their needs and measure the effectiveness of communication activities.
Ontario GovernmentManager, Premier's Communications Services
Jan. 2018 - Nov. 2018Toronto, Canada Area✔️Led and mentored a team of communication professionals, providing guidance on messaging and government priorities. ✔️Implemented process improvements and managed high-priority projects, including contributing to throne speeches. ✔️Ensured excellent customer service and communication support during a period of organizational change and transition.
Ministry of the Status of WomenTeam Lead, Strategic Communications
Apr. 2017 - Jan. 2018Toronto, Canada Area✔️Drove strategic communications for the Ministry of the Status of Women, shaping a positive narrative around Ontario's women's policies and demonstrating their impact. ✔️Developed and executed comprehensive communications and marketing plans, coordinating a team of experts to deliver impactful content across various platforms, including social media, speeches, and press materials. ✔️Successfully managed all communications functions independently during a Cabinet shuffle, ensuring seamless continuity and playing a key role in building a new communications team. ✔️Generated high-quality, approved content, including speeches, news releases, and web copy, ensuring clear and effective communication of policy benefits to the public.
Ontario Ministry of Citizenship, Immigration and International TradeSenior Strategic Communications Advisor
Jan. 2014 - Mar. 2017Toronto✔️Developed and conducted research for strategic communication campaigns targeting vulnerable populations. ✔️Managed a multi-million dollar, award-winning campaign to change attitudes about sexual violence and harassment. ✔️Engaged with stakeholders and provided communications advice to Ministers, ensuring nuanced and effective messaging.
Ministry of Training, Colleges and UniversitiesCommunications Branch
Jun. 2013 - Jan. 2014Toronto, Canada Area✔️Orchestrated Ontario's presence at key tradeshows, managing all aspects of event planning from vendor selection and budget oversight to on-site booth management, effectively showcasing student programs. ✔️Developed compelling content, including speeches and marketing materials, and managed media relations to enhance event impact and brand visibility. ✔️Cultivated and managed OSAP-related social media communities, ensuring timely and accurate responses to inquiries, maintaining a positive brand reputation and fostering engagement. ✔️Demonstrated exceptional problem-solving and initiative by swiftly resolving an on-site emergency at the Ploughing Match in Mitchell, Ontario, ensuring the successful execution of the ministry's planned presence.
Ministry of Citizenship and Immigration and Ontario Women's DirectorateCommunications Branch
Jun. 2012 - Jun. 2013Toronto, Canada Area✔️Developed and managed the creation and distribution of diverse communication materials, including news releases, video scripts, and social media content, ensuring consistent messaging and adherence to approval processes. ✔️Utilized website and social media analytics to optimize audience engagement, and conducted media analysis to inform strategic communications and issues management. ✔️Provided comprehensive support to the Minister's office, including event logistics and preparation, ensuring seamless execution of ministerial engagements. ✔️Pioneered the ministry's first infographic for a Woman Abuse Prevention Month campaign, leading the initiative and creating a visually compelling tool for public awareness.
The iPR GroupPR Consultant
Aug. 2011 - May. 2012Toronto, Canada Area✔️Designed and pitched communication strategies for commercial clients, managing media relations and executing social media campaigns. ✔️Generated significant media impressions and social media engagement through effective PR and marketing tactics. ✔️Built relationships with media and secured coverage for clients through press events, news releases, and proactive outreach.
William F. White InternationalMarketing and Communications Intern
May. 2011 - Jun. 2011• Wrote articles for “White Noise” internal magazine and other communications materials.
• Coordinated advertising, ad layouts, sales promotion materials, publicity, press releases and planned company events.
• Gathered all relevant marketing information from regional offices, and prepared editorial copy,
photos and monthly email news blast material.
Immigration and Refugee Board of CanadaBilingual Receptionist - English/French
May. 2010 - Sep. 2010• Answered telephone and in-person inquiries of refugee claimants, lawyers, and other government departments in English and French.
• Helped claimants and families from various social backgrounds, and consulted with various government departments to solve the problems and answer inquiries. • Collected important and confidential documents and coordinated with case officers on behalf of claimants.
Ottawa Life MagazineDirector of Operations and Features Writer
Sep. 2009 - Jul. 2010Wrote, researched and fact checked for articles profiling local businesses, artists, politicians and products. • Managed and performed vital administrative duties, such as accounts payable, booking appointments, coordinating meetings/interviews/photo shoots as well as overseeing interns and their work. • Identified advertisers and negotiated contracts with clients and service providers.
• A big win: Acted as magazine spokesperson on ‘A Morning,’ an Ottawa-based television morning show, about fashion at the Oscars. Also wrote the July cover story where I interviewed political journalists about their experiences on the Hill.
Quality of Course IncEvent and Marketing Coordinator
May. 2008 - Sep. 2008• Created marketing collateral that targeted students and the general public and incited interest in workshops. • Researched and targeted new markets to host profitable workshops which included conducting extensive event planning (i.e. booking flights, catering, venues, instructors and travelling to each workshop).
• Hosting events while introducing and building relationships with customers/students onsite, and acting as a brand ambassador for the School.
• A big win: Planned and executed 16 successful workshops across North America in 4 months.
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