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Work Background
A—RealityDirector of Content & Talent Strategy
Nov. 2023Ibiza, Balearic Islands, SpainA—Reality is an innovative SaaS platform at the forefront of the next-generation immersive learning economy. As the Director of Content & Talent Strategy, I oversee the development and curation of premium content and strategically connect top industry talent with aspiring creators. Our mission is to empower instructors, particularly within the music industry, to offer immersive, hands-on learning experiences that bridge the gap between creativity and education.
RPM Creators LLMCo-Owner | Operations, Marketing, Talent Strategist
Oct. 2023 - Oct. 2024United StatesAt RPM Creators, I’ve been leading the charge in building a dynamic, hands-on learning ecosystem for aspiring music producers. We specialize in connecting passionate individuals with top-tier, world-renowned industry figures through exclusive, immersive in-studio masterclasses. These sessions offer a once-in-a-lifetime opportunity to learn directly from their idols, work with professional equipment, and receive personalized feedback—an experience far beyond traditional education. As we expand and innovate, RPM Creators, has served its vision and I'm moving to another cutting-edge company to further revolutionize the way creative professionals learn, grow, and thrive in their respective fields.
MixmastersMarketing Manager
Jul. 2023 - Sep. 2023Ibiza, Balearic Islands, Spain
AD:VANTAGE by BLU VELA SAChief Marketing Officer
Jan. 2020 - Dec. 2023Chiasso, Ticino, SwitzerlandExecutive Role at AD:VANTAGE - omnichannel solution fostering effective communication between brands, retailers, and their customers, by leveraging the potential of blockchain advertising. Responsible for exec-level decision-making, product creation, product optimization and improvements, marketing strategy and planning, new user acquisition, user retention, VIP user incentives and conversion. Responsibilities; strategy, copywriting of digital and print assets (7 languages), event organization (live event + webinars), marketing materials, communications and more.
Ibiza Digital AgencyDigital Marketing Executive
Jan. 2017 - Dec. 2020Ibiza, Balearic Islands, SpainAs a Co-founder & Digital Marketing Specialist, I was responsible for managing the daily activities of the Agency and overseeing the team of freelancers. The special focus of the agency was providing Digital marketing consultancy and services to high-end Real Estate Agencies in Ibiza and Mallorca as well as Australia, UK. Services included (but not limited to) digital strategy, lead generation and nurturing, copywriting, and running PPC campaigns through various online channels (Facebook, Instagram, Google, Bing to name the most common ones).
MappsafeCofounder, C.O.O
Feb. 2014 - Dec. 2015Melbourne, Victoria, AustraliaMappsafe is a crowd sourcing mobile app that reduces violence in public areas by mapping safe & unsafe routes and places.
Weblicious SolutionsFounder
May. 2009Melbourne, AustraliaA digital marketing agency dedicated to helping startups and small-to-medium businesses create a brand presence online, efficiently engage with customers, and increase profits and brand loyalty. Specialized in digital marketing campaigns, e-commerce, building powerful digital funnels and engaging copy that increases conversions. We also do beautiful converting websites and e-stores. As a Founder I'm responsible for running the Agency, client relations, project and team management. As a Digital marketer and copywriter, I'm responsible for digital strategy, copywriting, building complex funnel automation, PPC, e-mail & social media marketing, and web design.
Ministry of Foreign Affairs SloveniaConsular Officer
Jun. 2003 - Dec. 2004
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