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Work Background
Paid Media Specialist
Accenture SongPaid Media Specialist
Jan. 2025City of Cape Town, Western Cape, South Africa
Social Media and Paid Media Manager
FreelanceSocial Media and Paid Media Manager
Oct. 2023Amsterdam, North Holland, Netherlands- Managing social media channels for various brands. - Directed multi-platform ad campaigns, optimising ROI by leveraging A/B testing and performance metrics. - Crafted compelling narratives and visuals for branded content, boosting audience engagement - Analysed audience behaviours and trends, refining strategies to align with target demographics. - Managed budget allocation across various platforms, maximising visibility and impact on crucial channels. - Collaborated with cross-functional teams, ensuring alignment of brand voice and messaging consistency. - Adapted to changing platform algorithms, maintaining optimal visibility and engagement metrics.
Paid Media Specialist
Accenture SongPaid Media Specialist
Dec. 2021 - Dec. 2022Cape Town, Western Cape, South AfricaCampaign Manager/Paid Media Specialist at King James - Accenture: - Managed diverse client portfolios spread across retail, brewing/beverage, tourism, and oil & gas industries, tailoring campaigns to each sector's unique market dynamics. - Executed and analysed multi-platform campaigns, encompassing Facebook Ads, Google Ads, and Instagram Ads, optimising reach, awareness, and engagement. - Leveraged Google Analytics for insightful data analysis, enabling informed decision making in campaign adjustments. - Directed both on-site and off-site management and implementation, ensuring seamless coordination among various project aspects. - Engaged in content optimisation and creation with a focus on amplifying brand presence and improving audience engagement. - Conducted thorough performance reporting, providing clear insights into campaign efficacy and areas for improvement. - Undertook competitor research to identify market trends and opportunities, aiding in the strategic positioning of campaigns. - Developed comprehensive media plans and content schedules, establishing a structured framework for consistent and impactful campaign rollout.
Head of Corporate Partnerships
FueltoFlyHead of Corporate Partnerships
Apr. 2021 - Dec. 2021Cape Town, Western Cape, South Africa- Established and led the corporate partnerships and sales function at FueltoFly, laying the foundation for a structured and efficient sales department. - Implemented robust sales systems and processes, streamlining operations and sales activities. - Engaged with global decision-makers through structured meetings, effectively demonstrating our service offerings to prospective partners. - Fostered strong relationships with corporate stakeholders, positioning FueltoFly as a trusted partner in delivering value-driven solutions.
Sales Consultant with Client Acquisition
MeltwaterSales Consultant with Client Acquisition
Jan. 2020 - Apr. 2021Cape Town Area, South Africa- Led product specialisation efforts for both prospective and existing clients, delivering strategic digital marketing solutions in line with their scope of growth. - Conducted high-level meetings with C-level executives and marketing managers, leading discussions on business strategy and media intelligence. - Contributed to the establishment of the new African team, expanding business presence across the continent. - Successfully secured new client partnerships in Uganda, Ghana, Nigeria, and South Africa, solidifying our market presence. - Exceeded both team and individual monthly targets, ensuring prompt and quality delivery while upholding a strong work and business ethic.
Au Pair
Au Pairs SAAu Pair
Jan. 2019 - Nov. 2019South Africa- Assisted a family with three children by managing daily school pickups, chauffeuring kids to extra-curricular activities, and aiding in exam preparations and school projects. - Handled diverse administrative tasks across three different schools.
Au Pair
The Gin Box - SA's Premier Craft Gin ClubAu Pair
Apr. 2018 - Dec. 2018South Africa- Managed daily schedules for four children, including school transportation, extracurricular activities, and homework assistance. - Conducted household errands and supported The Gin Box operations, showcasing multitasking and organisational capabilities.
Private Tutor
N/A Private Tutor
Jan. 2018 - Oct. 2019South Africa- Provided tutoring and academic support to primary school students, aiding in subjects such as Natural Science, Social Science, English, Mathematics, and Art. - Facilitated comprehensive exam preparation, enabling students to approach assessments with confidence and improved understanding.
Promoter
Spotlight AgencyPromoter
Jan. 2015 - Oct. 2018South Africa- Engaged in brand activations and advertised products for various organisations for brand visibility and customer engagement.
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