Accenture SongPaid Media Specialist
Dec. 2021 - Dec. 2022Cape Town, Western Cape, South AfricaCampaign Manager/Paid Media Specialist at King James - Accenture:
- Managed diverse client portfolios spread across retail, brewing/beverage, tourism, and oil & gas industries, tailoring campaigns to each sector's unique market dynamics. - Executed and analysed multi-platform campaigns, encompassing Facebook Ads, Google Ads, and Instagram Ads, optimising reach, awareness, and engagement. - Leveraged Google Analytics for insightful data analysis, enabling informed decision making in campaign adjustments. - Directed both on-site and off-site management and implementation, ensuring seamless coordination among various project aspects. - Engaged in content optimisation and creation with a focus on amplifying brand presence and improving audience engagement. - Conducted thorough performance reporting, providing clear insights into campaign efficacy and areas for improvement. - Undertook competitor research to identify market trends and opportunities, aiding in the strategic positioning of campaigns. - Developed comprehensive media plans and content schedules, establishing a structured framework for consistent and impactful campaign rollout.