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Work Background
Accenture SongPaid Media Specialist
Jan. 2025City of Cape Town, Western Cape, South Africa
FreelanceSocial Media and Paid Media Manager
Oct. 2023Amsterdam, North Holland, Netherlands- Managing social media channels for various brands.
- Directed multi-platform ad campaigns, optimising ROI by leveraging A/B testing and performance metrics. - Crafted compelling narratives and visuals for branded content, boosting audience engagement
- Analysed audience behaviours and trends, refining strategies to align with target demographics. - Managed budget allocation across various platforms, maximising visibility and impact on crucial channels. - Collaborated with cross-functional teams, ensuring alignment of brand voice and messaging consistency. - Adapted to changing platform algorithms, maintaining optimal visibility and engagement metrics.
Accenture SongPaid Media Specialist
Dec. 2021 - Dec. 2022Cape Town, Western Cape, South AfricaCampaign Manager/Paid Media Specialist at King James - Accenture:
- Managed diverse client portfolios spread across retail, brewing/beverage, tourism, and oil & gas industries, tailoring campaigns to each sector's unique market dynamics. - Executed and analysed multi-platform campaigns, encompassing Facebook Ads, Google Ads, and Instagram Ads, optimising reach, awareness, and engagement. - Leveraged Google Analytics for insightful data analysis, enabling informed decision making in campaign adjustments. - Directed both on-site and off-site management and implementation, ensuring seamless coordination among various project aspects. - Engaged in content optimisation and creation with a focus on amplifying brand presence and improving audience engagement. - Conducted thorough performance reporting, providing clear insights into campaign efficacy and areas for improvement. - Undertook competitor research to identify market trends and opportunities, aiding in the strategic positioning of campaigns. - Developed comprehensive media plans and content schedules, establishing a structured framework for consistent and impactful campaign rollout.
FueltoFlyHead of Corporate Partnerships
Apr. 2021 - Dec. 2021Cape Town, Western Cape, South Africa- Established and led the corporate partnerships and sales function at FueltoFly, laying the foundation for a structured and efficient sales department. - Implemented robust sales systems and processes, streamlining operations and sales activities. - Engaged with global decision-makers through structured meetings, effectively demonstrating our service offerings to prospective partners. - Fostered strong relationships with corporate stakeholders, positioning FueltoFly as a trusted partner in delivering value-driven solutions.
MeltwaterSales Consultant with Client Acquisition
Jan. 2020 - Apr. 2021Cape Town Area, South Africa- Led product specialisation efforts for both prospective and existing clients, delivering strategic digital marketing solutions in line with their scope of growth. - Conducted high-level meetings with C-level executives and marketing managers, leading discussions on business strategy and media intelligence. - Contributed to the establishment of the new African team, expanding business presence across the continent. - Successfully secured new client partnerships in Uganda, Ghana, Nigeria, and South Africa, solidifying our market presence. - Exceeded both team and individual monthly targets, ensuring prompt and quality delivery while upholding a strong work and business ethic.
Au Pairs SAAu Pair
Jan. 2019 - Nov. 2019South Africa- Assisted a family with three children by managing daily school pickups, chauffeuring kids to extra-curricular activities, and aiding in exam preparations and school projects. - Handled diverse administrative tasks across three different schools.
The Gin Box - SA's Premier Craft Gin ClubAu Pair
Apr. 2018 - Dec. 2018South Africa- Managed daily schedules for four children, including school transportation, extracurricular activities, and homework assistance. - Conducted household errands and supported The Gin Box operations, showcasing multitasking and organisational capabilities.
N/A Private Tutor
Jan. 2018 - Oct. 2019South Africa- Provided tutoring and academic support to primary school students, aiding in subjects such as Natural Science, Social Science, English, Mathematics, and Art. - Facilitated comprehensive exam preparation, enabling students to approach assessments with confidence and improved understanding.
Spotlight AgencyPromoter
Jan. 2015 - Oct. 2018South Africa- Engaged in brand activations and advertised products for various organisations for brand visibility and customer engagement.
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