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Work Background
SummitLogic Marketing LLCPresident/Founder
Apr. 2024Roanoke, VAAs Founder and President of SummitLogic Marketing LLC, I help organizations reach the summit of their potential through strategic marketing expertise and leadership. Drawing from extensive experience in the agency world, I provide specialized consulting services that bridge the gap between your vision and marketplace success. What I Offer:
- White-label agency strategy
- Brand leadership and creation
- Digital marketing strategy
- Content development
- Fractional CMO services My expertise spans diverse sectors including B2B, building materials, manufacturing, higher education, economic development, and healthcare. I've successfully crafted compelling messaging, developed winning strategies, and elevated brands of all sizes. Current Portfolio:
I'm proud to serve as a white-label Account Strategist for Birchall & Associates, supporting international building materials clients like ROCKWOOL, Rockfon, Legrand, and Milwaukee Tools. My work extends to digital marketing agencies in Roanoke, where I've successfully worked with manufacturers including EnOcean, and assisting other clients around the U.S. including Winco Windows, and other B2B companies. At SummitLogic Marketing, we combine sound marketing principles with innovative approaches to deliver measurable results. Whether you need comprehensive brand development or targeted strategy refinement, I'm ready to help you get where you want to go.
VenveoExecutive Strategist
Dec. 2020 - Mar. 2024Led sound, results-driven digital strategy based on brand development, research and consultation for a portfolio of clients (including Fastenmaster; UGL/SIKA (DRYLOK); ATLAS Molded Products/Roofing; Key-Link Fencing; Trim-Tex; Vadara Quartz; Winco Windows; and Keim Lumber) at a prominent digital marketing agency focused on national building materials manufacturing clients across the U.S. and Canada
• Successfully maintained client retention by providing smart strategy and brand development and consistently exceeding client KPIs and expectations
• Increased engagement and ROI from targeted client prospective customers with tailored strategies based on research and new tactics for each client to optimize their digital presence
• Leading AS for identified and closed upselling opportunities and effectively communicated additional services, resulting in a significant increase in revenue from existing clients
• Developed strong client relationships built on trust, collaboration, and a deep understanding of their business objectives
• Exceeded client key performance indicators for leads and business growth and collaborated with fellow strategy team members as well as global, remote team leads from UX design, content, digital advertising and analytics, marketing automation, and social media to ensure deliverables were the highest possible quality • Garnered yearly high client satisfaction rates, contributing to the agency's reputation for service excellence
Client Quote: "Ours has been one of the most productive agency relationships that I have had in my 26 years"
Anstey Hodge Advertising GroupSenior Account Manager
Jan. 2018 - Nov. 2020Roanoke, Virginia AreaAgency Account Manager for a large, global business-to-business client (Framatome - nuclear energy services) to support strategic marketing efforts in the U.S. and Canada
• Garnered a 200% web traffic increase and above industry average digital ad click rates with global campaign adoption from creating a brand, content and marketing communications strategy for a new corporate brand/name change campaign in North America
• Increased revenue for corporate business units with the acquisition of new nuclear service contracts with key customer-centric and brand-image digital marketing campaigns including new social media marketing tools and digital advertising
• Led the agency's effort to increase revenue with higher ed clients garnering new clients for publication design
Hollins UniversityExecutive Director of Marketing
Nov. 2016 - Nov. 2017Roanoke, VALed and supervised the university's marketing communications team of public/media relations, social media, web communications, creative development/graphic design, and video/photo; Editor of Hollins magazine (quarterly alumnae magazine); Collaborated with and supported the offices of Undergraduate Admission, Graduate Programs, Athletics and various other offices.
Virginia TechBrand Marketing Manager
Oct. 2006 - Oct. 2016Directed the university's first overall integrated master brand and strategy designed to advance the university's status as a top research university and then post-tragedy brand pivot; first university brand marketing leader to oversee campus-wide brand compliance; successfully increased the university marketing budget with proven results for institutional brand campaigns and out-of-state recruitment increases • Developed and led an award-winning, nationally-recognized brand education and ambassador training program
• Directed yearly strategic digital marketing campaigns resulting in a 10% increase in out-of-state applications year over year; supervised teams for campaign implementation including creative, digital advertising, web content, media planning, and execution
• Guided and consulted eight colleges with strategic marketing initiatives, multiple graduate programs, alumni association, university development, and other units
• Directed major marketing research programs to assess university brand perception and competitive analysis with key constituents
• Worked collaboratively with administrators, deans, communicators, and other university stakeholders on key marketing initiatives; selected and managed traditional and digital advertising agencies, writers, and other key partner relationships
• Led one of the university’s first strategic, nationwide undergraduate enrollment social media marketing campaign • Created and executed a comprehensive strategic marketing plan for increasing enrollment for the MBA/MIT programs • Key PIO for April 16th tragedy crisis communications; developed university brand messages in post-tragedy marketing
The O'Connor GroupDirector of Account Service
Jan. 2004 - Oct. 2006Promoted from Sr. Account Executive to lead the account team for developing a wide variety of local, national, and global clients in the industries of health care, economic development, and international manufacturing; Directed strategic messaging, brand development, and creative execution; Supervised all new business initiatives as first agency executive hired to develop account management and new business sales methods resulting in a 100% increase in gross sales in the first year; Obtained largest client for agency in the first year (statewide hospital PPO); Trained and developed account executive staff and managed creative staff for key accounts; Created economic development client base for agency through acquisition of five new major economic development accounts for re-branding; Created content for Addy award-winning campaigns and developed marketing and public relations plans for agency clients; Added new public relations clients and capabilities to agency; Interacting directly with C-suite executives, managed media relations, client media training and organized major press events
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