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Work Background
C Lee Transportation Inc.Marketing Manager
Jan. 2025Dallas, Texas, United StatesAs Marketing Manager for C. Lee Group Inc., I led the marketing efforts for two distinct brands: C. Lee Transportation (a private rideshare company) and Southern Dallas Link (a nonprofit focused on transportation equity and community resource access). I developed and implemented full-scope marketing strategies, balancing brand voice, community impact, and client engagement across diverse audiences. 🔹 What I Did: Developed and executed digital and print marketing campaigns for both for-profit and nonprofit divisions Designed branding and promotional strategies to grow ride program participation and public awareness Assisted in managing content creation for social media, newsletters, and websites, ensuring consistent messaging across all channels Led the planning and marketing of community events, fundraising initiatives, and public engagement efforts Built email marketing workflows and audience segmentation systems to improve outreach and retention Analyzed campaign data and community feedback to refine messaging, targeting, and service awareness 🔹 Highlights: Successfully increased nonprofit program engagement through targeted digital outreach and partnerships Balanced two unique brand identities, maintaining alignment with organizational missions while scaling marketing reach Focused on combining data-driven decision-making with community-first messaging for maximum impact I focused on creating marketing systems that served real people—connecting services to those who needed them most while supporting organizational growth and sustainability.
Win Win home buyersMarketing Director
Jul. 2024 - Nov. 2024Dallas, Texas, United StatesAs Marketing Director for Win Win Home Buyers, a real estate investment firm, I led the development and execution of marketing strategies focused on lead generation, brand growth, and community engagement. I managed all marketing efforts in-house, from creative direction to digital campaign performance, with a focus on connecting with motivated sellers and building trust in a competitive market. 🔹 What I Did: Designed and executed B2B and B2C marketing funnels across email, paid ads, and social media Led creative direction for digital content, including landing pages, video scripts, print materials, and branded collateral Developed automation sequences to nurture seller leads and increase conversion rates Managed Google and Meta ad campaigns with a focus on local targeting and real estate pain points Analyzed marketing data to refine strategy, lower cost per lead, and increase inbound inquiries
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