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Work Background
Curb MobilityDigital Marketing Manager
Feb. 2024
Galaxy ActiveDigital Marketing Manager
Jan. 2023 - Jan. 2024New York City Metropolitan AreaPlan, execute, and manage all eCom marketing initatives for and1.com, hi-tec.com, and avia.com brands
FeedbackWhizDigital Marketing Manager
Dec. 2020 - Aug. 2022
WorkMarket, an ADP companyDigital Content Manager
Aug. 2018 - Apr. 2020New York, New YorkOwns ideation, development, execution and tracking of wide variety of content including white papers, reports, blog, web content, videos, PPTs and more. Develops high-quality content efficiently without need for external proofreading or grammatical review. Creates strategies for utilizing the web to drive awareness and promote products and services to prospects and clients, including SEO and PPC marketing best-practices and proven experience generating content and materials required to support long-term optimization efforts. Continually scans the industry for Internet Marketing best practices; staying abreast of current techniques and tools. Utilize current tools and research to develop/enhance competitive strategies. Manages B2B social platforms across Twitter, LinkedIn, Facebook and YouTube and leverage social ads and sponsored content to segment and target relevant sales prospects. Analyze campaign and performance data to drive insights and make recommendations about content effectiveness, investment priorities and resource allocation. Supports industry trade shows and conferences including logistical operations, content strategy, execution and tracking. Interview senior stakeholders and subject matter experts to produce needed content. Manages freelance writers and designers and service in a project management role to ensure content is produced at a high-level, on-time and under budget. Work with senior counterparts in Sales, Product, Customer Support and other departments to identify opportunities to integrate marketing messages targeting clients and assist with content needs. Experience producing content for B2B campaigns including landing pages, emails, Infographics, social media campaigns, advertisements, and digital properties as needed. Partner with various teams to develop thought leadership content for our client newsletter.
LeagueAppsSenior Content Marketing Specialist
Jan. 2017 - Feb. 2018Greater New York City AreaCreate, implement, and analyze marketing business-to-business SaaS strategies and content that facilitates brand awareness, engagement, and lead generation. Write, implement, and analyze key content including email campaigns, blogs, articles, infographics, social media, advertisements, client communications, videos, GIFs, memes, and case studies. Maintain the corporate website and blog, provide optimizations in SEO, and track the site's analytics. Conduct competitive analyses of SEO, social media, and content.
Track and measure data to optimize marketing campaigns.
Develop and administer social media content that is designed to engage users, increase conversions, drive sales, and increase brand awareness.
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