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Work Background
High Wide & HandsomeSenior Manager, Social Media + Influencer Partnerships
Sep. 2018Greater Los Angeles AreaLead projects and content creation activities for CPG brands
Develop effective channel, content, influencer and brand partnership strategies for a variety of clients
Lead content production efforts from concepting through execution in collaboration with creative team
Review performance data and synthesize into actionable creative insights
Set social media objectives, KPIs, and report structure Utilize Meta Ads Manager and TikTok Business Center to set up and optimize monthly ad flights
Develop influencer strategies and tactics for a variety of brands, from research, outreach and vetting, to contract negotiations, content development, trafficking, and reporting
Self Employed Digital Marketing Consultant
Oct. 2017 - Sep. 2018Greater Los Angeles Area
Owl's BrewDigital Marketing Manager
Feb. 2017 - Oct. 2017Greater Los Angeles Area- Organize creative brand activations
- Cultivate strategic partnerships
- Coordinate events in the LA area
- Manage LA-based on-premise and off-premise accounts
- Build an event calendar to produce meaningful experiences within defined budgets
- Liaise with external event producers to ensure strong positioning of the company
- Produce post-event reports - Cultivate strategic partnerships for collaborations and giveaways on social media
- Create and implement a social media strategy across all channels for both Owl's Brew and Owl's Brew Radler
- Create and manage Facebook, Twitter, and Instagram ad campaigns
- Develop quarterly growth goals and create strategy to reach goals
- Create editorial calendars for content across all channels
- Create content, coordinate campaigns and giveaways, reach out to Social Media influencers
- Day-to-day management of social media channels, develop brand narrative, reach growth milestones - Work closely with Brand Ambassador team and PR team to promote regional events and press hits
Owl's BrewSocial Media Manager & LA Brand Ambassador
Mar. 2016 - Feb. 2017Los Angeles- Organize creative brand activations
- Cultivate strategic partnerships
- Coordinate events in the LA area
- Manage LA-based on-premise and off premise accounts
- Build an event calendar to produce meaningful experiences within defined budgets
- Liaise with external event producers to ensure strong positioning of the company
- Produce post-event reports - Cultivate strategic partnerships for collaborations and giveaways on social media
- Create and implement a social media strategy across all channels for both Owl's Brew and Owl's Brew Radler
- Develop quarterly growth goals and create strategy to reach goals
- Create editorial calendars for content across all channels
- Create content, coordinate campaigns and giveaways, reach out to Social Media influencers
- Day-to-day management of social media channels, develop brand narrative, reach growth milestones - Submit reports regarding Social Media activity/data to internal Owl’s Brew team - Work closely with Brand Ambassador team and PR team to promote regional events and press hits
Full Circle VeniceMarketing Director
Dec. 2014 - Feb. 2017Venice, Los Angeles, CAFull Circle Venice is a non-denominational non-profit community-based center located in the heart of Venice, CA, known for its diversity, open-mindedness, and creativity. We offer an experiential environment where people can creatively expand their social relations and connect with other members of their community through live performances, art exhibits, film screenings, meditation, yoga and dance classes, workshops, forums and other special events. - Create and curate engaging content across all social media platforms including Facebook (public and group pages) Twitter, and Instagram
*Instagram: Doubled followers within first five months. Facebook: Gained more than 1,000 new "Likes" within seven months. Engagement: has been consistently growing since December with an average weekly reach of 20-30K
- Distribute weekly e-newsletter via MailChimp to 3k active subscribers
- Manage Wordpress website
- Update online and internal calendars
- Manage internal support teams and external vendors
- Manage general inbox and field queries
- Pitch local and national press/media/bloggers for relevant stories
California Scrub Co.Founder
Dec. 2014 - Dec. 2016Venice, Los Angeles, CACalifornia Scrub Co. is the first upcycled, organic coffee face and body scrub on the market. At California Scrub Co. we combine our love for simple skincare with our appreciation for Mama Earth. Our organic, upcycled products are as earth-friendly as they are luxurious, leaving your skin smooth and your conscience clear! Our mission is to up-level the standard of sustainability in the beauty industry by eliminating the use of plastic from production to packaging. We proudly upcycle our coffee grounds, creating less waste, use sustainable glass jars with metal lids, and use 100% recycled paper for all of our labels and materials. www.caliscrubs.com - Fulfill incoming orders
- Manage Wordpress website
- Create and curate engaging content across all social channels including Instagram, Facebook, Twitter, and Pinterest
- Pitch local and national press to secure coverage
- Reach out to influencers for collaborations
- Coordinate product gifting and placement
- Distribute monthly newsletter via MailChimp
- Coordinate speaking engagements, workshops and demo opportunities
- Reach out to retail locations for distribution
- Manage consignment and wholesale accounts
- Manage inventory of product and supplies
- Coordinate creative direction for photoshoots, videoshoots and more
STUDIO 1-ON-1Account Manager
Jul. 2013 - Jul. 2015Venice, CA- Oversaw reception area, greet clients, respond to inquiries for information in-person, over the phone, and via email
- Organized and maintain schedule for owner, trainers and clients
- Managed social media sites; Facebook and Twitter
- Created and distributed monthly e-Newsletter - Designed re-branded website concept and worked with outside web design team
- Maintained close, professional relationships with a wide range of clientele; - Managed client accounts and mitigated problems should any occur
- Assisted the owner with various projects; took initiative when appropriate
TONI&GUYRecruiter
Feb. 2013 - Jun. 2013Santa Monica, Costa Mesa, Scottsdale- Raised brand awareness and lead generation through PR campaigns for Toni&Guy Academies in Santa Monica and Costa Mesa
- Planned and executed PR events to generate brand awareness by inviting press, bloggers, and high school counselors into TG Academy
- Reached out to press and bloggers to cover academy events for print and online
- Organized Toni&Guy booth at high schools and blogger events such as ipsy's GenBeauty and high schools throughout LA and OC
Ballantines PRAccount Executive
Jun. 2011 - Nov. 2012West Hollywood, CA- Worked with clients in the following industries: Hospitality, Restaurant, Spa, Travel and Tourism, Lifestyle, Fashion, Beauty, Technology, Film, Non-Profit, Events and more
- Identified, developed, & pitched exciting trends and story angles to media that drive coverage and secure high profile placements
- Identified, built, and maintained relationships with the media and influencers
- Organized and execute press trips and media tours
- Generated monthly reports for clients and lead bi-weekly calls with clients
- Developed and executed events to drive business goals
- Served as a primary day-to-day contact with clients
- Creatively helped develop results-driven public relations programs that fit into the client's overall objectives
- Developed and executed integrated communication plans and timelines
- Drafted client proposals with knowledge of market and client needs
- Identified and generated relationships that benefit both the agency and client
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