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Work Background
Thalian Hall Center for the Performing ArtsCreative Director
Mar. 2025Wilmington, North Carolina, United StatesAs Creative Director at Thalian Hall, I lead the organization’s overarching marketing, branding, and communications strategy in alignment with institutional goals and revenue objectives. I oversee all visual identity, media relations, and audience engagement efforts across digital, print, and broadcast platforms. Working in close partnership with the CEO, department heads, and board of directors, I drive integrated campaigns that support revenue growth and strategic positioning. I also oversee internal creative operations, guide channel partner positioning, and further brand consistency across all channels—while maintaining a focus on innovation, cross-functional collaboration, and measurable impact.
FitFilliate SolutionsMarketing Director
Aug. 2023 - Oct. 2023North Carolina, United StatesLed the company through a full-scale rebrand and market repositioning tailored to the CrossFit industry. Built and executed scalable marketing and sales strategies that aligned brand messaging, demand generation, and lead conversion.
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Spearheaded a company-wide rebrand, increasing brand recognition by 30% in 4 months Developed and launched tiered product offerings to better meet client needs Created and led a multi-channel demand generation strategy, boosting sales by 10% Formed strategic industry partnerships to grow brand equity and authority Implemented internal process improvements, reducing marketing spend by 40%
Peak FitnessFounder & Functional Fitness Trainer
Oct. 2021 - Nov. 2023Asheville, North Carolina, United StatesFounded a specialized training practice focused on bridging the gap between physical therapy and traditional fitness. Designed and implemented corrective functional training programs for clients with chronic pain, complex injuries, and neuromuscular disorders.
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Built and operated a solo fitness business focused on post-rehab and injury-prevention training Developed individualized training plans for clients post-surgery (e.g., spinal, rotator cuff, joint replacements) Successfully worked with clients managing neuromuscular conditions such as stroke, Parkinson’s, and MS Helped eliminate chronic pain in clients through corrective movement and functional strength techniques Known for compassionate, client-first approach with a deep commitment to long-term recovery and quality of life
InterCoastal Net DesignsDirector of Social Media
Aug. 2016 - Oct. 2021Ocean Isle Beach, NCLed social media strategy for a portfolio of diverse clients in multiple vertical markets, driving both organic growth and paid acquisition. Focused on building brand trust, increasing visibility, and generating high-value leads through targeted messaging and content strategy.
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Directed branding initiatives that contributed to $50M+ in client revenue across digital channels Built and executed a comprehensive social and demand generation strategy, increasing revenue by 30% Recruited and led a cross-functional digital marketing team specializing in brand, lead gen, and paid media Positioned the agency as an industry thought leader through strategic content and campaign innovation
DocuTech Corp.Brand Evangelist
Feb. 2015 - Aug. 2016Served as the face and voice of the DocuTech brand, driving awareness, user education, and strategic positioning across digital and physical channels. Focused on simplifying the customer experience while amplifying the brand’s value in the document generation space.
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Led a company-wide rebrand and go-to-market strategy, increasing revenue by 40% in two quarters Designed and executed multi-tiered product messaging based on audience segmentation and data insights, boosting lead generation by 80% Oversaw all creative and brand efforts, including design, videography, photography, A/V production, and web development Collaborated with multiple departments, including human resources, account management, implementations, and product development, to develop and implement a full-scale, end-to-end cohesive user experience. Used analytics to inform creative direction and marketing strategy across all platforms
Scenic Falls Federal Credit UnionDirector of Marketing
Apr. 2014 - Feb. 2015Idaho Falls, Idaho, United StatesDirected all marketing, advertising, and public relations efforts to drive membership growth, loan volume, and brand loyalty. Partnered closely with the CEO to align marketing goals with strategic business objectives and presented data-driven insights to the Board.
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Led a full-funnel marketing transformation, increasing revenue by 30% in six months Designed and executed customer retention strategies that extended member lifecycle by up to 6 years Reduced annual acquisition costs by over 120% through targeted lead generation, while increasing leads by 20% Managed all campaign analytics, budget oversight, and reporting for executive leadership Acted as brand ambassador and event coordinator, strengthening community partnerships and SEG relationships
Scenic Falls Federal Credit UnionBusiness Development Manager
Jul. 2012 - Apr. 2014Idaho Falls, Idaho, United StatesLed community outreach and relationship-building initiatives to drive membership growth and local engagement. Worked cross-functionally with the marketing team to align strategies with business goals and market shifts.
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Spearheaded public relations and event initiatives to grow brand visibility and member engagement Cultivated new community and business relationships, directly contributing to membership growth Analyzed campaign outcomes and market trends to support data-driven marketing decisions Played a key role in aligning business development strategies with broader marketing goals to drive growth Operated in a fast-paced, goal-driven environment requiring adaptability and strategic thinking
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