Young Life AfricaDirector of Communications
Jun. 2019 - Jan. 2022RemoteSet divisional internal and external communication vision and strategy to donors and prospective donors for print, digital, and social media through coordination with divisional vice presidents. Achieve shared vision and objectives by leading competent team. Equip, train and coach a team of 13 Africa-based staff in communications skills. Serve as subject matter expert regarding engagement and communication plans. Organize professional development. Execute email marketing and social media campaigns from concept to completion to accomplish bottom-line results. Served on Divisional Leadership Team and organization-wide communications strategy team. • Served as the strategic communicator, representing vice presidents to 300+ employees, 12k volunteers and an external network of 6k+ supporters.
• Devise and execute email marketing campaigns that achieve above industry standard engagement. • Steer implementation of divisional print and digital collateral to represent work across 29 countries.
• Manage mar-comm budget of $200k to bolster fundraising divisional revenue of $12 million.
• Set and maintain brand standards.
• Collaborated with other teams to establish cross-functional communication alignment.