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Work Background
Options Medical Weight LossCommunications Manager
Mar. 2023Drive engagement and retention strategies through multi-channel content marketing, lead nurturing, and strategic storytelling to enhance brand positioning and customer conversion.
• Developed automated lead nurture campaigns that educated healthcare providers and increased conversions.
• Created and optimized multi-channel marketing initiatives, aligning with sales and business objectives.
• Implemented segmentation strategies to tailor messaging and enhance engagement.
• Managed CRM workflows and automation to streamline data-driven marketing execution.
• Designed and executed re-engagement programs to reduce churn and improve retention rates.
Fire Tech Productions, IncMarketing Manager
Jan. 2022 - Mar. 2023RemoteDevelop and implement a data-informed, multi-channel marketing strategy. Create content for marketing deliverables, emails, social media and graphics. Implement process to collect data beyond already instated Google Ads. Analyze sales and marketing data. Build a lead generation strategy and the supporting lifecycle marketing funnels to support it. Advocate for systems and process to aid business development. Consult on new website design. Represent Business Development team to company leadership.
Key Accomplishments:
Jan-Oct 2022 data
• Online sales revenue increased 40%
• Online conversion rate increased 10%
• Ecommerce sessions increased by 19%
• Returning customer rate increased 19%
Young Life AfricaDirector of Communications
Jun. 2019 - Jan. 2022RemoteSet divisional internal and external communication vision and strategy to donors and prospective donors for print, digital, and social media through coordination with divisional vice presidents. Achieve shared vision and objectives by leading competent team. Equip, train and coach a team of 13 Africa-based staff in communications skills. Serve as subject matter expert regarding engagement and communication plans. Organize professional development. Execute email marketing and social media campaigns from concept to completion to accomplish bottom-line results. Served on Divisional Leadership Team and organization-wide communications strategy team. • Served as the strategic communicator, representing vice presidents to 300+ employees, 12k volunteers and an external network of 6k+ supporters.
• Devise and execute email marketing campaigns that achieve above industry standard engagement. • Steer implementation of divisional print and digital collateral to represent work across 29 countries.
• Manage mar-comm budget of $200k to bolster fundraising divisional revenue of $12 million.
• Set and maintain brand standards.
• Collaborated with other teams to establish cross-functional communication alignment.
Young Life AfricaDivisional Administrator
Oct. 2015 - Jan. 2022RemoteStrengthen organizational integrity; streamline onboarding process for new hires. Liaise with senior vice president and field executives to introduce new positions. Act as human resources generalist to monitor more than 345 international and US-based staff. Organize logistics for events, hosting 375+ stakeholders. Owned change management process for several projects including communication rollout. • Delivered world-class consultancy services on all print and digital marketing to key members.
• Chief people manager for US-based divisional team.
• Create and implement organizational and Human Resources-related processes.
The Ohio State University - The Max M. Fisher College of BusinessAcademic Advisor
Sep. 2009 - Sep. 2013Columbus, Ohio Area•Counseled individual students regarding academic progress
•Guided students through career goals and planning
•Taught “Business Survey,” an introduction to college course for incoming freshmen and transfer students
•Help students develop a plan to move toward graduation
Young LifeRegional Administrator
Sep. 2004 - Sep. 2009Columbus, Ohio Area•Supported regional director and staff with administrative needs
•Processed and trained new staff
•Planned and coordinated large events and conferences for groups of 30 to 800 -Staff and spouse overnight (60 people) -Staff/committee/leader conference (800 people) -Staff recruitment events (30 people)
•Provided support and planning help in logistics of bi-monthly regional staff meetings
•Maintained regional website •Responded to external inquiries
•Produced regional media
•Developed and administered regular donor communication
•Completed mass mailings to donors and community members
•Maintained regional Priority Prospect List (PPL)
•Filled role of Regional Technology Trainer-ASIST Programs
•Worked directly with high school students in a mentor and discipleship capacity
•Led and taught group discussion for groups of 5-400
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