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Work Background
ICHEC AlumniDirector of Operations
Feb. 2025Brussels Metropolitan AreaManaged ICHEC Alumni database/CRM of 17,000+ worldwide alumni, fostering connections and enhancing networking opportunities.
Coordinated internal and external communications to ensure cohesion across various departments.
Organized and executed all kinds of networking events in Belgium and Luxembourg from conferences, cultural gatherings to sports tournaments engaging over 10,000 of active members locally.
Providing Linkedin trainings to all BAC1 students including Linkedin helpdesk troughout their studies.
Samsung ElectronicsHead of Corporate Communications (PR, CSR, Sustainability, Internal Com) Benelux
Dec. 2022 - Nov. 2024BeneluxLeading a Benelux team (from both Amsterdam & Brussels offices) of seasoned & highly skilled professionals (7 FTE) in charge of our local Corporate communications (Internal, PR, CSR & Sustainability and Crisis Comms) from a cross-product & channel perspective. Budget management for the department (1.2 mio)
Drawing up annual PR & CSR/Sustainability strategic plans KPI (number of articles, reach, sentiment, SOV) & data analysis (Power BI, Cision)
Monthly results presentation to management, European office (London) & HQ (Seoul)
Coordination of our local PR plan in collaboration with external communications agencies in Belgium (TBWA/Ooona) and the Netherlands (Edelman/GoSpooky) with the PR managers BE/NL
Drafting internal and external communications briefings Regular product launches & presentations, international press trips (14 in 21 months) & events Coordination of our press relations, development of local KOL network & thought leadership initiatives Development of 3 CSR programs for students in the Benelux together with CSR & Sustainability manager
Talents of the Future (BE/NL) 100 students
Solve for Tomorrow (BE/NL) 40 students
Innovation academy (NL) 80 students Regular meetings with our Public Affairs department and EPA office in Brussels to prepare for CSRD implementation
Town hall moderator (public speaker/moderator to animate our president internal presentation - 600 pax)
Member of our internal Risk Committee to discuss and anticipate all crisis situations and implement local communication strategies in coordination with our EO and HQ It's a thrilling & passionate journey to be working, day-in-day-out, on brand reputation & media relations strategies & tactics within the Corporate Marketing division of this world-leading Brand.
WMH ProjectPublic Relations Manager
Feb. 2022 - Dec. 2022Brussels, Brussels Region, BelgiumPress relations with clients ranging from startups, scale ups, B2B corporations in tech, pharmaceutical, insurance, finance to the European Commission.
Strategic corporate communication planning, internal & external Imagine, copyrighting creative storytelling.
Spot a news story and establish a pragmatic strategy to get the most coverage.
Supported by a network of 20 agencies from Lisbon, Stockholm to Dubaï.
Deliver a project in an agile, efficient and engaging way.
Implementation of recommendations, Q&A and client training, organizing press conferences & interviews, expert round tables, press trips, writing press releases, dossiers
Rémy CointreauPrivate client Director & Brand Ambassador LOUIS XIII Benelux
Jan. 2019 - Feb. 2022Benelux Educate sales representatives, wine & spirits players, star chefs & culinary master chief, initiate individual clients on what LOUIS XIII cognac is all about and how to appreciate it. Develop LOUIS XIII’s awareness in the Benelux market. +50% in 12 months
Working closely with our distribution & trade networks to provide the best quality of service possible. Create bespoke events with a unique client experience approach & sense of ultimate luxury.
Building partnerships with luxury brands, business & cigar clubs.
Brand management - PR & marketing plan
Sales forecast - Budgeting Enlarge our CRM with targeted HNWI contacts & foster their experience & loyalty.
Social Lab GroupMarketing & Communications Manager consultant
Jun. 2018 - Oct. 2018Brussels Area, BelgiumOgilvy Social Lab is a marketing communications agency build for the Social age.
We think Social first, we are Social @ heart !
Running marketing for the company.
Focusing on both Belgium and the growing global network. Working with existing teams on the company Social presence as well as growing its profile in many new ways.
SMETSCorporate Public Relations
Apr. 2013 - May. 2014BrusselsIncrease store visibility, notoriety & traffic
Maximize cross branding, event management
Public relations with corporate institutions & clients
Set up of the SHOWROOM parties, in charge of communication & PR
www.smets.lu
top secret communicationPR - Event - Media - Digital & Brand Developer - consultant
May. 2012 - Jan. 2015Brussels Area, BelgiumEvent management
PR - Communication & product placement
Brand development & marketing strategy
Community management Media management & press relations Some of our clients :
The Mercedes House Brussels
Volvo Cars Belgium
Cocoon Marc by Marc Jacobs
Eric Bompard
Tiffany & co
Bioderma
Nuxe
Aspria group
Alain Afflelou
Degand
NATAN
LTH Limited SprlOwner/Manager - PR & brand development
Oct. 2010 - Jan. 2019Brussels, Belgium"GETTING TOGETHER"
Getting people together, setting up relationships is the basis of strong communication for your brand. We firmly believe in direct contact, meeting, sharing opinions, exchanging points of view and keeping each opportunity unique and personalized.
These are the main elements to customize the message you want to push through. Setting up events to enhance your network, renew the existing work relationship you have with your existing partners while also triggering new synergies with new ones and finally improving your brands image.
All this while keeping a budget, is the basis of our vision.
Our network is wide and reach all kinds of markets & targets. PRESS RELATIONS - MEDIA consulting Upon request definitely part of our network & communication strategy BRAND DEVELOPMENT
"THINK OUT OUF THE BOX!"
We always consider communicating your image through a 360 degree approach using all available marketing tools.
We will guarantee your message is carried over to your core customers efficiently, while respecting your brands philosophy.
Analysis and planning on how the brand is perceived in the market. Developing a good relationship with the target market is essential for brand management.
Regular fresh ideas will ensure a continued renewal of your brand's presence. LTH can bring you the suitable solution with it's expertise in the Benelux & Swiss markets.
Multi-tasked, people oriented, strong networking skills and with a high sense of quality we just love to be part of your development. Team work and strong values are the key to a successful story. Let's make it happen together ! Proud consultant of :
Pernod Ricard group
Yellow Korner
Sushi shop KO group L'Usine Bxl - sports club Vasco Group : Taittinger champagne, G'VINE, Quintinye, Gérard Bertrand wines
Accessible Art Fair SANZARU restaurant & bar
RestoPass Petrossian Caviar
SantéVet
Pellini Caffè
Distec International : Newa & Dafni beauty products
Hublot VerbierSales representative
Dec. 2009 - May. 2010Launch of the first Hublot store in the mountains, in Verbier Switzerland.
Sales assistant & representative at the shop and during catering events in Verbier.
Shop retailer. Showrooms decoration.
Tennis Club NyonAdministrative and marketing assistant
Apr. 2009 - Jun. 2010Part-time (40%) assistant at the Tennis-Club Nyon, Switzerland
Administrative tasks, memberships, front-desk, inquiries, invoices & registrations of tennis school players.
Managing the marketing aspects of the club. Sponsors, invoices, budgets, PR events & catering.
Organized together with 3 other coworkers a high profile fundraising lunch for 200 guests.
ICHEC Alumni
Brussels Metropolitan Area
Samsung Electronics
Brussels, Brussels Region, Belgium
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