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Work Background
Silent Pool GinSenior Global Marketing Manager
Sep. 2023London, England, United KingdomAs the Senior Global Marketing Manager at Silent Pool Gin, I spearheaded the successful launch of four pivotal campaigns, surpassing performance targets and significantly enhancing brand growth and engagement. I meticulously crafted and executed a robust social media strategy that not only amplified our brand visibility but also fostered enduring customer loyalty. Lead the brand creative direction. My strategic leadership in e-commerce and digital marketing resulted in a boost in online sales and a strengthened digital presence. I was instrumental in developing comprehensive toolkits and brand guidelines tailored for key markets and Global Travel Retail. Additionally, I forged strategic luxury collaborations with esteemed partners such as Jo Malone London, Aston Martin F1, Penhaligon’s, Liberty London, National Portrait Gallery, Caprice Holdings, Beaverbrook Hotel, and Bloomsbury Hotels. Launched and executed multiple brand activations and led on key events and brand collaborations. Managing a diverse and dynamic team comprising three direct reports and six non-direct reports, I prioritised collaboration and alignment, ensuring cohesive execution of our strategic objectives. Responsible with overseeing the A&P budget, I employed a data-driven approach to optimize resource allocation, consistently delivering outstanding ROI. As the key marketing authority for crucial markets including the UK, Italy, Japan, France, Spain and Global Travel Retail, I developed regional strategies to maintain brand consistency and alignment, all while upholding the integrity of our global brand vision.
Tom Savano CocktailsMarketing Director (Interim)
Apr. 2022 - Mar. 2023London, England, United KingdomTom Savano's handcrafted, multi award-winning cocktail collection brings a rich menu of world-class mixology to your home. Each of our unique blends have been expertly balanced with only the finest craft spirits and infusions, sourced from the most iconic and beautiful places around the world. Every cocktail has its own rich story behind it, a story that is waiting for you to discover, and become part of. Step into the world of Tom Savano, and bring the beauty of the world to you.
Bodega Bay™ Hard SeltzerHead Of Marketing
Apr. 2020 - Sep. 2022London, England, United KingdomBodega Bay is a Hard Seltzer with distribution by Molson Coors and integrated into their innovation drinks portfolio, inspired from the balmy beaches in California and the first premium Hard Seltzer to hit the UK’s shores. Our mission is to offer a guilt free solution to socialise with alcohol, without compromising taste or quality. We love that we live in an ever evolving culture focussed on the importance of happier and healthier lifestyles without complete abstinence. Naturally curated to refresh the senses and designed to fit with a modern lifestyle, it is a blend of Crafted Clear™ alcohol, sparkling water and fruit extracts for a burst of flavour. With no added refined sugar, sweeteners, or nasties. Naturally low in calories & sugar. Gluten free & vegan. Just 73 calories a can and 4% alcohol. Find our more about our brand at www.BodegaBay.co.uk
Fishers GinMarketing Director
Jun. 2018 - Mar. 2020London, United KingdomFishers Gin is a premium British gin crafted in Aldeburgh, between the sea and the salt marshes, infusing local herbs and coastal botanicals, capturing the wild and forgotten flavours of the British Isles. Inspired and created to reflect the power of the sea and the beauty of the wind swept landscape that surrounds this majestic old fishing town. Botanicals are foraged locally and sourced from remote stretches of the British coastline, paying tribute to the maritime history of these islands.
VinumTerra Wine MerchantMarketing Manager
Jun. 2016 - Jun. 2018Brentford, Londres, Reino UnidoVinumTerra imports and distributes a portfolio of wines from around the world that offer high quality and value for money. We currently represent over 81 estates and 281 wines, and sell to the on-trade and independent wholesalers and retailers. A great deal of VinumTerra work is with the on-trade, not only Italian focused but also the top International restaurants, including Michelin starred restaurants. VinumTerra also service and have serviced major outlets such as Marks and Spencer, Waitrose, Majestic Wine, British Airways, Oddbins, E.H. Booth & Co., Costco, The Wine Society and Harrods (often with exclusive labels). Responsible for the full brand marketing strategy, developing and executing all marketing activities.
LC Brand & Marketing ConsultantBrand and Marketing Consultant
Jan. 2016 - Sep. 2022London, England, United KingdomAn effective brand and marketing consultant who can support the transformation of businesses by instigating bigger-picture thinking, inspiring creative ideas and motivating leadership. As a creative, driven, and visionary marketing professional with more than 12 years of outstanding marketing experience and accomplishments, I possess a range of knowledge and experience that will allow me to contribute towards the success and growth of your company and brands. I have an approachable and collaborative style that brings teams and organisations together. My experience spans from working with clients in large traditional organisations to start-ups, as well as, independent agencies in combination. I am uniquely placed to help businesses of all shapes and sizes. Bridging the gap between the old and new. Providing traditional marketing thinking with a start-up mentality. Bringing experience of the full range of marketing channels to meet business needs. Some of my clients:
Bar Douro
Festa Wines
Bosuga Prosecco
Tom Savano Cocktails
Churchill Graham LdaGlobal Sales and Marketing Manager
Mar. 2014 - Jan. 2016Porto Area, PortugalResponsible for the development and implementation the marketing and advertising plan, defining the budgetary constraints. Brand management and coordination of all marketing and communication activities. Key Achievements:
• Successfully managed all international client sales and marketing activities
• Implemented and developed the marketing plans resulting in consistent sales increase by 25% in 2014/2015
• Developed and launched the brand online presence utilising Social Media, E-commerce, launched new website, digital marketing campaigns (www.sensethetaste.com), achieved status as one of the most recognized premium Port wine brands
• Developed and implemented media strategies, bringing improved efficiency and accelerated sales/profitability
• New product and packaging development that became a sales success In a sector surrounded by century-old players, Churchill’s in its 37 years has distinguished itself for its exclusive wines with a unique identity.
front.endLead Project Manager
Sep. 2012 - Jan. 2014Porto e Região, PortugalKey Achievements:
• Managed all aspects of custom-built digital solutions projects, including websites, e-commerce, mobile apps, digital marketing campaigns and interactive installations for brand activation/online software meeting client specifications
• Conducted key strategic account and customer relationship management; defined project scope while led the creative team comprising of 12 software engineers and 2 designers Key Projects/Clients:
Volvo Cars, Activo Bank, Yves Rocher, Churchill’s Port, Saint-Gobain, Deborla, KLEPIERRE, UNICER, Católica Law School, Sodécia, GS&MD - Gouvêa de Sousa, T3 Portugal, Top Gear, Mar Shopping, ADENE - Agência para a energia, Carmo Boutique Hotel, Biblioteca Nacional de Portugal, ERC - Entidade Reguladora para a Comunicação Social, BIAL
PE Lynch Global AGSales and Marketing Executive Manager
Jan. 2012 - Sep. 2012Zürich Area, Switzerland• Responsible for Western Europe, LatAM and Canadian markets and business development
• Ensured the sustainable growth of the customer portfolio with fulfilment of business objectives and sales targets
• Project management and coordination of demonstrations and client presentations
• Competitive monitoring, pricing, services, communication; managing the CRM and Salesforce Key Achievements:
• Successfully developed and established new business opportunities within the market; specifically responsible for opening the market in Latin America market, with full business start up
Banco Espírito Santo - Centro Bes 360ºClient Relationship and Investment Manager
Jan. 2011 - Jan. 2012Portugal• Oversaw a client portfolio of high financial involvement, following all aspects of financial lifespan
• Delivered service excellence and complied with standards/regulations; completed administrative tasks as required
• Provided advice on investment proposals, worked with new/existing customers and provided for customer loyalty
• Conducted analysis of credit proposals for approval Key Achievements:
• Increased the portfolio by over €14M in 1 year; archiving 1st place in the regional rank with the best results of 2011
Banco Espírito SantoSales Assistant
Jun. 2008 - Jan. 2011Portugal• Met with clients in retail banking, resolved issues and addressed requirements
• Maintaining service excellence while adhered to processes and controls; achieved sales targets
• Treasury management (+€500K/daily) and bank teller duties Key Achievements:
• Promoted to Relationship Manager in recognition for performance results, exceeding all sales targets
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