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Work Background
HSBCProduct Design
May. 2022Hong Kong, Hong Kong SAR
DesignlabDesign Mentor
Aug. 2021
DECATHLON HONG KONGProduct Design
Aug. 2019 - Apr. 2022Hong Kong
Insight Robotics Ltd.UI/UX Designer
Nov. 2018 - May. 2019Hong KongAt Insight Robotics, I worked on Experience Design for GeoXpert - an online collaboration platform for geospatial data & insights. With GeoXpert, Aerial Survey companies can accelerate project delivery, enhance collaboration and delight clients. With GeoXpert, construction companies can automate asset inspection, project monitoring, and maintenance workflow. With GeoXpert, I was mainly responsible; - Creating a brand direction and for their new product,
- Compositing a design system which could be used throughout their product and digital experience,
- Converted the user research into user flows, site maps, customer journey maps, wireframes, and other tools to guide the product development process,
- Formulated the above by creating an actionable production-ready prototype for the user's to interact with. During my role, I was mostly involved in working with Product Owner, Front-end Developer, Software Architect.
Insight Robotics Ltd.UI/UX Design Contractor
Oct. 2018 - Oct. 2018Hong Kong
WHubUX Design
Jun. 2018 - Sep. 2018Hong KongAn online platform to connect with Talent, Startups, and Corporate. Working as a Global Talent intern at WHub, I was responsible for;
- Brand refresh process to give a new shape to WHub's branding.
- Collaborated with the engineering team to define and implement innovative solutions for the product direction, visuals, and experience.
- Execute all visual design stages from concept to final hand-off to engineering.
- Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks.
- Create wireframes and user flow to effectively communicate interaction and design ideas.
- Collaborate and present designs and key milestone deliverables to the core team and executive level, stakeholders. - Establish and promote design guidelines, best practices, and standards.
WHubUI/UX Design Contractor
Apr. 2018 - May. 2018Hong Kong
Magpie B&WDigital Consultant
Jan. 2018 - Apr. 2018Karachi, PakistanA bespoke marketing consultancy specializing in digital management. Responsible for; - Formulating digital marketing strategies using all necessary tools (e.g. website, social media and blogs).
- Research products, services and current strategies to identify new opportunities.
- Analyze web traffic metrics and suggest solutions to boost web presence.
- Liaise with Marketing, Sales, Design and Content teams to
optimize customer experience and ensure brand consistency.
Bolt Labs PakistanHead Of Design Strategy
Jan. 2017 - Sep. 2017Karachi, PakistanA creative marketing agency with a focus in digital strategy and production. Responsible for;
- Conducting an inbound marketing strategy and planning for the small to medium-sized business.
- Creating strategies for clients to scale their business online.
- Creating multimedia content for clients including websites, content, and films.
Bolt Labs PakistanBrand Designer
Aug. 2016 - Oct. 2016
Whisper ODigital Media Consultant
May. 2016 - Jul. 2016KarachiA Silicon Valley-based online platform to share stories through sound. Responsible for;
- Developed UX strategy for the company website,
- Along with the strategy team, created wireframes for the company website’s landing page,
- Worked closely with the UI designer to develop icon design and mockups.
AIESECDirector of Marketing And Public Relations
Jul. 2015 - Jun. 2016PakistanThe world's largest non-profit youth-run organization for cross-cultural leadership. Responsible for;
- Defining customer experience for students, partner organisations and staff on our offered exchange program products. - Developing partnerships with NGOs and NPOs; UN Global Compact, Asian Development Bank, GlaxoSmithKline
- Revamped official website aiesec.org.pk, increased conversion to customers from 8% to 15%
- Re-branded the marketing campaigns for our global initiative, Experience Pakistan & activated experiencepakistan.pk
- Created back-to-back multimedia content including designs and films. Our film also won the international awards for international documentary film and an honorary mention for best short film.
AIESECGlobal Crew Leader - Digital Marketing
Jul. 2015 - Jan. 2016Rotterdam Area, NetherlandsResponsible for; - Global research survey for SDG campaign for which we collected 160.000 responses from millennials on education to employment journey.
- Co-led with the Chief Digital Officer for digital engagement of 2600 local chapters, 70,000 staff and volunteers in 126 countries and territories. - 16 Million impressions generated on social media for SDG campaign.
AIESECGlobal Social Media Specialist - Digital Marketing
Jan. 2015 - Jun. 2015Rotterdam Area, NetherlandsResponsible for; Communication Strategy - Communicate the messages of the global office digital marketing to the worldwide audiences. Distribution Strategy - Supporting content production with distributing content in the most effective manner with growing our reach and engagement to the youth & decision makers. Engagement - Community engagement and management, providing communications support to help generate discussions with our audiences or respond to queries.
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