José Daniel Rojas

Strategy Analyst @Bancolombia

ColombiaBusiness Development ManagerMarketingFinancial AnalystMarketing Analytics ManagerSales & BizDevConsultingFinanceBusiness Analyst

Passionate about strategy, analytics, and value creation, I hold a Bachelor's degree in Business Administration and a specialization in Project Management from Universidad EAFIT. I have over 4 years of experience in the banking sector, at Bancolombia, the biggest bank in Colombia, designing and implementing commercial and customer strategies for a client base of more than 10 million. I’ve led the end-to-end management of deposit products (virtual investments, term deposits, investment funds, savings and checking accounts), payment solutions (credit and debit cards), and non-financial services. My approach is centered on enhancing customer experience, portfolio profitability, and delivering a differentiated value proposition. I bring a strong strategic vision combined with analytical and financial capabilities to drive sustainable business growth.

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