GotoCameraCo-Founder and CEO
Sep. 2008 - May. 2013SingaporeIoT before it was "IoT". We built a platform for devices to connect, be discovered, be accessed, controlled, and logged. We started with IP cameras, partnering with IP camera companies, sitting in the camera firmware, making their products easier to use, completing the customer value proposition through storage and alerts, and creating a new source of recurring revenue for the camera companies. Built team, raised financing, negotiated term sheets and contracts, built Board with international business-leaders. Secured government grants and government equity participation. Envisioned and managed product from hobbyist- to consumer-ready stage, including specification of features, wireframes, and versions, including software for Windows and the Mac, consumer-facing website, and mobile apps for the iPhone, iPad, and Android. Directly supported customers and partners, and managed support team. Identified and managed outsourced providers of apps, branding, marketing, and advertising. Built relationships and business with with leading telecom operators and with hardware, software, firmware partners in China, Taiwan, Malaysia, Australia, Italy, the United States, and Singapore. Represented the Company as a Speaker / Exhibitor at international events including Broadband World Forum, the Mobile World Congress, and private-events organized by the likes of IDC. Built credibility for the Company through global media coverage (USA Today, LifeHacker, The San Francisco Chronicle...) and awards (Broadband World Forum). Most importantly, identified a market opportunity and built a service that PAYING customers LOVED and go-to-market partners VALUED.