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Work Background
Castolin EutecticGroup Marketing Project Manager
Oct. 2022CastoCademy - Castolin Eutectic Internal E-Learning Platform: Developed and implemented marketing and internal communication strategies for CastoCademy, Castolin Eutectic's premier e-learning platform, enhancing the skill set and expertise of employees across the organization. Drove widespread adoption and engagement through the design and execution of targeted communication strategies and initiatives, including the organization of global webinars featuring colleagues from diverse regions. Played a pivotal role in enriching the platform's content, leveraging feedback from various stakeholders to continually refine and enhance the learning experience.
Successfully established and nurtured a strategic partnership between CastoCademy and LinkedIn Learning, creating a synergistic relationship that broadened learning opportunities for Castolin Eutectic employees. Castolin Eutectic Webshop: Drove the development and execution of a comprehensive marketing strategy for the Castolin Eutectic e-commerce platform, with a keen focus on user experience optimization, traffic growth through SEO/SEM, and PPC strategies. Co-piloted the international expansion of the webshop, significantly increasing its footprint and accessibility in new markets. Cross-Functional collaboration for projects such as integration of cutting-edge technologies, like Augmented Reality or Artificial Intelligence tools into company daily operations. Engaged closely with key stakeholders across the organization to align on project goals, strategies, and outcomes, fostering a culture of innovation and shared success.
Blue AirWeb & Marketing Specialist
Oct. 2020 - Oct. 2022Bucharest, RomaniaE-commerce, Digital Strategy and implementation: Web and Marketing Specialist for Blue Air website, with focus on creating the right content to grow website sales. Concept creation and implementation of landing pages for promo campaigns (Black Friday, Blue Monday, March 8, Valentine's Day, Summer and Winter Schedule Launch). Create concept and implementation for products/services landing pages. Digital Sales, Analytics and business development: Active member of the team which has a focus on relaunching the company's website and improvement of the users flows using data from Web Analytics tools - HotJar, GA4, Google Analytics. Active part of the team that adapted existing services and user flows and launched new products/services landing pages into more performant ones, in order to improve sales. Active part of the team that implemented a new communication automatized tool to help customers improve their flying experience and relationship with the company.
New sale and PPC channels activation: Push Notifications, Bing Ads, Reddit Ads, Huawei Ads. Active member of the team that has launched Blue Air's Mobile App. Content Marketing: Content creation for different landing pages for destinations and routes used in digital marketing campaigns
Digital Marketing: Support in creating PPC campaigns Email Marketing: Implementation of email campaigns
Push Notifications: Implemented as a new channel
Support on organizing company events
Support in collaboration with partner agencies and other partner companies Support in resolving different issues and requests from other departments regarding website and mobile app WordPress Development: New websites for companies from Blue Air Group. Active member of the digital team that created Investors Relations website.
SoftVenture SRLMarketing Communications Specialist
Feb. 2019 - Jun. 2020Bucharest, RomaniaCommunication and marketing strategy: I have created and implemented the marketing and communication strategy for SoftVenture products - KeyVision PRO, KeyVision, Koala Docs
Product design strategy: Together with the company CEO (which was also the Development Director), we have created the product strategy for SoftVenture products - KeyVision PRO, KeyVision, Koala Docs
Content creation and management: I have created text, photo and video content for KeyVision PRO and Koala Docs websites and promotional materials
Sales: I have collaborated with Sales team for creating and implementing sales strategy. Also, I have been part of the Sales process, mostly in cold-emailing and cold-calling
Project management support: I have worked closely with the Development team for creating a communication workflow regarding the functionalities of our products, I have been the local peer in working with web design and web development Agencies Digital marketing: I have set up Facebook, LinkedIn, Youtube pages/accounts; also I have set up Google Analytics, Tag Manager, Ads, Yahoo and Microsoft Ads accounts. I have set up Google Ads, Facebook Ads, and Microsoft Ads campaigns
Events management: I have prepared our company international presence in Frankfurt Legal Revolution event, 2019
Partnerships - I have created national and international partnerships for our projects.
Business Days Marketing Specialist
Feb. 2018 - Dec. 2019Bucharest, RomaniaContent creation and management: I have created content for Business Days website and marketing materials - text, photo and video, also for the integrated communication campaigns developed for the partners. I have created and updated events pages, newsletters, I have managed live streaming and live text from events
Website management - creating and uploading content in CMS;
On-spot event marketing: on-site support for events partners activities
Marketing automation and lead capturing campaigns for integrated communication campaigns part of Business Days projects
Digital marketing: I have implemented digital marketing campaigns for the Business Days events and have been the local peer for partner agencies for different projects
Logistics and marketing support for the events organizing team
Partnerships - I have managed content partnerships for Business Days events
I.D. Sarrieri Team Leader - e-commerce (Project based)
Jul. 2017 - Mar. 2018Bucharest, RomaniaTeam Management: I have coordinated the Bucharest e-commerce team. I have been the liaison between the online team, company management, and the factory team
I have created the tasks flow and procedures I have coordinated the online department projects, in all phases;
I have offered support in synchronizing all departments inside the company, in order to accomplish business objectives
I have generated the project plan, resources, necessary team, and milestones I have identified and allocated the tasks to the team members
E-commerce: I have participated in e-commerce management and customer care management activities
I have created workflow and procedures for the Customer Care Department
I have been the first-hand recruiter for the Customer Care team
I have offered support in the Communication Strategy development for I.D. Sarrieri brand, together with the partner agencies in London.
I have offered support in the marketing and communication campaigns development.
Fundatia Policlinici Sociale Regina MariaPR and Fundraising Manager (Maternity Leave Replacement)
Jan. 2016 - Nov. 2016Bucharest, RomaniaCommunication campaigns - I have coordinated and implemented two communication campaigns for the social clinics and organization's activities
Content creation: I have created content for the organization's website and materials and also for the offline activities Fundraising: I have been part of the organizing team of "Din Inima pentru Viitor Annual Gala" - October 2016, the main fundraising event of the year, where we have raised over 120.000 EUR
Website management - I have coordinated the website relaunch
Social media accounts management
Digital Marketing: Google Adwords account management and Google's NGO Grant
Partnerships and Media relations - I have developed and maintained relationships with Romanian and foreign journalists
Estuar FoundationCommunication and PR Coordinator (Project based)
Jul. 2014 - Dec. 2015Bucharest, RomaniaCommunication Strategy: I have created the organization's communication strategy
Communication campaigns: I have coordinated and implemented two communication campaigns for the launch events of Estuar ClubHouse and CopilCuMinte educational center (press releases, press kits, press and guests relation, media monitoring)
Media relation: I have been the organization's contact in relationship with the media agency which has implemented the communication actions for two other social enterprises - Car Care (car wash) and Respiro Center Comana
Digital: I have coordinated and implemented online communication activities for the organization: online project management & fundraising - I have developed, together with IT department, the organization’s websites, and a newsletter system; I have applied and obtained a 10000 $ per month Google Adwords Grant for Estuar Foundation; I have developed the annual report of the organization, that won a contest for a financial education course for NGOs (organized by TechSoup and ING)
Social media management for all our projects;
Asociatia Centrul Roman de InitiativeCommunication and Digital Specialist (Project based)
Mar. 2013 - Jul. 2014Bucharest, RomaniaEvents management and logistics - I have organized 3 promoting tours for our projects (EU structural funds), all over the country; I have organized, together with the project's team, 4 gender equality and entrepreneurship courses in Craiova, Brasov, Pitesti, and Galati, in which 120 women there have been trained;
Public speaking - I was a speaker at the press conference for the launch of the project's website - www.promovareata.ro. I also delivered speeches about the project in front of over 1000 people (during our tours).
Online Strategy: Website strategy development for www.promovareata.ro, the women’s community in the Healthcare sector, together with an IT specialist. Content creation - I have created content for the website and all the communication campaigns;
Partnerships - I have implemented partnerships with other medical communities, especially online. This way, in 6 months we have gathered over 2500 members in the www.promovareata.ro community Press relationship - I have been the organization's main contact for the media agency and journalists.
Giga TVNews editor/Producer
Feb. 2012 - Nov. 2012Bucharest, RomaniaEditorial: I have created and edited news for the evening news broadcasts;
Producing process: I have coordinated and supervised live broadcasts inside and outside the studio;
The active interface between presenter, technical and commercial departments;
Client service, when necessary ;
Social media management.
Acasa.roDivision Coordinator Acasa.ro
Jul. 2010 - Feb. 2012Bucharest, RomaniaOnline Strategy - Create traffic growth strategies, discover new ways to attract advertising and affiliates; SEO optimization, together with the SEO Specialist;
Reporting: Analyze traffic results and create strategies for improvement;
Research and Development: Find new concepts for the website's sections development; Create mock-up pages applying those concepts; Competitors and online-business research;
Project management: Active interface between web design, technical and commercial departments;
Client service, sometimes technical support for the website's users Editorial strategy and management: Subject choosing for articles, articles proofreading and editing before publishing. Content creation when needed;
Social media strategy;
Website and newsletter management
AndreeaMarinBanica@Acasa.roProject Manager
Mar. 2008 - Feb. 2012Bucharest, RomaniaProject Management - I have implemented the idea of creating the first dedicated personal blog for a TV star in Romania together with Acasa.ro team and Andreea Marin. Content Management - I was the person responsible with website updates publishing, being the main peer between Andreea Marin and Acasa.ro team
Acasa MediaRedactor
Dec. 2007 - Jul. 2010Bucharest, RomaniaContent creation - Subject research and content writing Newsletter management
PRIME TIME WORLD BROADCASTResearch Editor
Feb. 2007 - Dec. 2007Bucharest, RomaniaI have been part of the research team which was preparing every week's TV show "Surprize Surprize".
Ziarul de Iasi, Radio Nord-Est, TVR IasiJournalist
Sep. 2004 - Feb. 2007Iasi County, RomaniaI have documented and created newspaper materials and interviews and also radio and TV news.
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