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Work Background
Cámara de Comercio de BogotáConsultant and Trainer
Jan. 2010 - Jan. 2014Bogotá, Capital District, Colombia-Developed original curriculum for the workshop: “Learn about the world of business in the internet: How to structure, implement and take advantage of e-marketing” -Developed original curriculum for the workshop: “Advertising with high impact” -Led 99 training sessions and trained over 800 entrepreneurs and small business owners in topics related to online marketing.
HOP GroupCEO – I help SMBs kick off, strengthen or streamline their biz dev activities on LinkedIn.
Apr. 2006As a business owner do you struggle to find time to outreach to new clients daily? I consult and train SMBs, helping them streamline their prospecting on LinkedIn without taking up so much of their time. With my agency, as CEO and Founder, I have: Developed digital marketing strategies for over 200 small and medium businesses aimed at helping them succeed with regards to growing market share, obtain a healthy digital ecosystem and generate online tools to attract new ideal customers. Structured digital marketing plans based on buyer’s persona based on the client’s ideal audience. Analyze available online channels, and identify the ones that will provide the best ROI. Set up suggested budgets and workplans to be implemented by them or a third party. Set up, manage and maintain over 60 IT ecosystems, as of today, for small business clients. Designed and conceptualized UX, functionality and communication strategy for over 250 websites and web apps, as of today, for small and medium businesses. Trained small and medium business owners and their teams in topics such as Inbound Marketing, Social Selling on LinkedIn, Email Marketing, etc. in order to give them the necessary tools to implement successful digital marketing strategies. Created and developed “HOP PYMES” a line of business aimed at helping entrepreneurs set up their basic corporate material and online presence to launch their business. (2008-2011).
Top Brand Diseño y ComunicacionesAccounts Director
Jan. 2005 - Apr. 2006Bogotá• Lead and organize strategies for special events, on-site branding experiences and mass media communication campaigns for local and international clients.
• Advice and direct on new graphic and communication trends, in order to implement them, for packages, POP and merchandising elements looking to reinforce brand positioning and market share of various products.
• Plan communication strategies, media placement and special events. Coordinate media buying, tv and radio production. Hiring outsourcing companies with high quality, standards.
Creative Ideas AdvertisingAccount Services/Creative Director
Jan. 2004 - Jan. 2005Miami/Fort Lauderdale y alrededores, Estados Unidos• Direct and coordinate special events for both American and Hispanic clients in order to reinforce and strengthen their presence and market share.
• Create and produce bilingual campaigns for small, medium and multinational companies within various sectors of the economy, some of them are: FORD, LUCKY START HOMES, NAVARRO PHARMACIES AND COMCAST CABLE.
• Conceptualize and design marketing and advertising campaigns that satisfy the needs of a constantly growing Hispanic market in the US.
• Direct the graphics department in finalizing artwork for prepress, developing radio and tv pieces, all complying with high standards of creativity and quality. Design media and marketing strategies in order to launch or strengthen products or services within specific markets.
Creative Ideas AdvertisingJr. Graphic/Creative
Sep. 2002 - Jan. 2004Miami/Fort Lauderdale y alrededores, Estados Unidos• Conceptualize and design printed, mass media pieces, collateral material amongst other pieces for advertising campaigns for various mass consumption products, service companies and political candidates.
• Coordinate approval processes for clients, printing and production outsourcing for designed and approved projects.
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