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Work Background
OneFamilyHead of Digital Product
Apr. 2019 - Aug. 2024Brighton, England, United KingdomAs Head of Digital Product at OneFamily, I led strategic initiatives to grow the customer base, digitise services, and deliver measurable cost savings. Managing a £8 million budget across marketing, digital, customer data, PR, and communications, I fostered collaboration across a multidisciplinary team of senior managers and their departments. Key achievements include: Digital Transformation: Delivered a 15% increase in conversion rates and reduced paper-based processes by 95% through the adoption of CRO, UX optimisation, and progressive digitisation.
Agile Implementation: Introduced Agile methodologies, improving cross-departmental transparency, communication, and efficiency, leading to a 70% reduction in project rework.
Customer-Centric Innovation: Developed and executed product roadmaps, embedding customer insights and behavioural economics to drive user engagement and satisfaction.
Team Development: Reduced team turnover to 0% by implementing career pathways, mentoring senior managers, and fostering a culture of ownership and innovation.
Stakeholder Alignment: Built trust with key stakeholders through regular updates, collaborative workshops, and clear articulation of strategic goals.
By aligning digital strategy with broader business objectives, I positioned OneFamily as an industry leader in scalable, customer-centric digital solutions while ensuring sustainable growth.
Nuffield HealthHead of Digital Product | UX Leader
Jul. 2017 - Apr. 2019EpsomAs Head of Digital Produuct at Nuffield Health, I oversaw four digital product teams to deliver innovative digital solutions across gyms and hospitals, managing a £6 million budget to drive accessibility, customer acquisition, and operational efficiency. My approach focused on fostering collaboration, implementing agile methodologies, and aligning digital initiatives with broader organisational goals. Key achievements include: Digital Transformation: Launched Nuffield Health’s first online gym joining capability, generating £3 million in revenue within nine months and significantly reducing reliance on phone-based sales.
Agile Implementation: Established open backlogs and sprint-based workflows, improving transparency and collaboration between design, development, and IT teams.
User-Centric Design: Delivered UX improvements that enhanced customer satisfaction and streamlined e-commerce journeys.
Cross-Functional Collaboration: Partnered with senior stakeholders to address technology needs, build trust, and ensure alignment across departments.
Team Leadership: Built a high-performing, self-driven team, prioritising critical thinking and initiative to meet the evolving demands of digital transformation.
Nuffield HealthHead of Content | Digital Strategy & UX Leadership
Dec. 2014 - Jul. 2017Epsoms Head of Content at Nuffield Health, I built and led a high-performing 13-member team specialising in content creation, social media, SEO, and UX. Managing a £3 million budget, I developed and executed storytelling strategies that aligned with business goals and delivered measurable results. My role focused on leveraging Agile practices to foster cross-departmental collaboration and create data-driven content that resonated with target audiences. Key achievements include: Team Building & Leadership: Recruited and developed a multidisciplinary content team, establishing career pathways and fostering a culture of innovation and collaboration.
SEO & Traffic Growth: Delivered a 40% increase in organic traffic by implementing data-led SEO strategies and optimising content performance.
High-Impact Campaigns: Led campaigns that drove significant metrics, including a 25% boost in lead generation and a 60% increase in video views.
Cross-Functional Collaboration: Partnered with stakeholders across marketing, UX, and IT to align content initiatives with organisational goals and enhance digital engagement.
Agile Practices: Introduced Agile methodologies to improve transparency, prioritise high-value content, and streamline workflows, resulting in faster delivery times and higher-quality outputs.
United Business MediaSenior Content and Community Manager
Oct. 2010 - Nov. 2014London, United KingdomAs Senior Content & Community Manager at UBM Plc, I led a core team of four and a network of freelance specialists, managing a £500,000 budget to drive engagement through high-quality, brand-aligned content. I expanded our scope from individual content pieces to overseeing a broader editorial strategy, ensuring authority across diverse topics. Success was measured by visitor numbers, lead generation, and engagement metrics, highlighting content’s impact on audience reach and resonance.
Hidden ArtEditor/Communications Manager
Apr. 2006 - Oct. 2010East LondonAt Hidden Art, I created engaging content for online and print materials, including trend reports, interviews, and guides, while ensuring brand consistency and adherence to style guidelines. I managed content schedules, supervised a graphic designer, and oversaw website updates via a CMS, including content approval and asset management. Additionally, I edited publications, coordinated monthly e-newsletters, and led the development of podcasts to support training programs.
BCI AustraliaResearcher
Mar. 2005 - Dec. 2005Brisbane, AustraliaConducting interviews with the construction industry and producing reports on the findings.
JSA DigitalWeb Content Manager/Editor
Mar. 2000 - Nov. 2004Brisbane, AustraliaWeb Content Manager and Online Editor for client's sites.
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