OneFamilyHead of Digital Product
Apr. 2019 - Aug. 2024Brighton, England, United KingdomAs Head of Digital Product at OneFamily, I led strategic initiatives to grow the customer base, digitise services, and deliver measurable cost savings. Managing a £8 million budget across marketing, digital, customer data, PR, and communications, I fostered collaboration across a multidisciplinary team of senior managers and their departments. Key achievements include: Digital Transformation: Delivered a 15% increase in conversion rates and reduced paper-based processes by 95% through the adoption of CRO, UX optimisation, and progressive digitisation.
Agile Implementation: Introduced Agile methodologies, improving cross-departmental transparency, communication, and efficiency, leading to a 70% reduction in project rework.
Customer-Centric Innovation: Developed and executed product roadmaps, embedding customer insights and behavioural economics to drive user engagement and satisfaction.
Team Development: Reduced team turnover to 0% by implementing career pathways, mentoring senior managers, and fostering a culture of ownership and innovation.
Stakeholder Alignment: Built trust with key stakeholders through regular updates, collaborative workshops, and clear articulation of strategic goals.
By aligning digital strategy with broader business objectives, I positioned OneFamily as an industry leader in scalable, customer-centric digital solutions while ensuring sustainable growth.