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Work Background
Head of Global Customer Acquisition, Media & Analytics
Groupe ChantelleHead of Global Customer Acquisition, Media & Analytics
Jul. 2021Paris, FranceSpearheaded Chantelle's worldwide E-commerce Growth, Customer Acquisition and Media Strategy. ✔Achieved 300% e-commerce revenue growth between 2016 and 2024 across European and US markets. Team Coaching & Mentoring: - Recruited and led a team of Paid Media, SEO & Analytics experts (direct management of 7 people) - Provided cross-functional leadership to local e-commerce teams (focus markets: FR, DE, NL, DK, US) - Mentored internal teams and Executive Committee on key digital topics Digital Business Growth & International Expansion: - Designed and oversaw a 3-year growth plan for global e-commerce, Amazon and Zalando business - Developed and implemented localized e-commerce Go-to-market strategies for Italy, Spain, Belgium and Sweden - Led a worldwide e-commerce expansion project: defined the Go-to-market strategy, built a P&L model across 70+ markets, and contracted a crossborder logistics partner - Launched the Amazon Europe business from scratch: partnered with an Amazon-specialist agency and built a comprehensive sales and advertising strategy Paid Media & SEO: - Managed an annual media budget of 5M€+, allocating investments across paid media channels to drive growth on e-commerce, Amazon and Zalando platforms - Developed and implemented full-funnel marketing strategies; led coordination and performance reporting of 360ᵒ media campaigns (TV, OOH, Social, Influencer Marketing, SEA, SEO, CRM) - Built and executed the Zalando media strategy - Achieved full internalization of paid media campaign management - Designed and rolled out a SEO roadmap (technical, content, netlinking) delivering consistent double-digit organic traffic growth (e.g. +20% in 2024 YoY) across 10 ecommerce sites Data & Web Analytics: - Led the scoping and implementation of an in-house web analytics and BI solution using Google BigQuery, replacing GA4 - Delivered operational dashboards for e-commerce and acquisition teams - Reported digital business KPIs to the Executive Committee
Head of Online Acquisition and International CRM
Groupe ChantelleHead of Online Acquisition and International CRM
Jun. 2016 - Jun. 2021Paris, FranceBuilt and scaled Chantelle's digital marketing and international CRM department from the ground up. - Hiring and growing a team of Acquisition Managers, CRM project managers and Web Analytics experts (6 people) - Growing the international e-commerce revenue (US, DE, NL, DK) by defining a paid media budget, developing paid media campaigns and implementing a SEO roadmap - Creating a customer repository and an omnichannel CRM strategy for the retail networks Livera (NL) and Femilet (DK) - Implemented automated email marketing workflows - Provided training (tools, best practices) to local CRM teams
Online Marketing Manager Germany
AvanquestOnline Marketing Manager Germany
Dec. 2012 - Jun. 2016Paris, FranceGenerated 200% revenue growth within one year for the German e-commerce. - Managed the German online store - Developed and executed product marketing strategies, overseeing product launches and content creation - Managed the German web marketing levers (SEA, SEO, Meta Ads, Affiliate Marketing) - Orchestrated newsletter campaigns, implemented customer segmentation and automated email scenarios - Performance reporting
E-Commerce Manager Germany
TELL ME MOREE-Commerce Manager Germany
Dec. 2011 - Dec. 2012Paris, FranceGenerated 150% revenue growth within one year for the German e-commerce. - Led a website redesign project: Developed a new corporate design, wrote and translated marketing texts, created online marketing content in collaboration with web designers, implemented a SEO roadmap - Managed the German online store - Managed the German web marketing levers (SEA, SEO, Meta Ads, Affiliate Marketing) - Orchestrated the CRM strategy (newsletters, email scenarios) - Performance reporting
Assistant Product Management
KizoaAssistant Product Management
Oct. 2011 - Dec. 2011Paris, France- Product marketing: Identified new product opportunities, developed and launched new products - Continued internship tasks (see below)
Intern Countries Manager German-Speaking countries
KizoaIntern Countries Manager German-Speaking countries
Mar. 2011 - Sep. 2011Paris, FranceGenerated a 200% revenue growth for the German website. - Managed the German online store and German web marketing levers (SEA, SEO, Meta Ads, Affiliate Marketing) - Managed Email marketing planning - Orchestrated German press relations - Performance reporting
Marketing Communications Intern
Renault Deutschland AGMarketing Communications Intern
Jul. 2007 - Apr. 2008Cologne, Germany- Trade Marketing: Developed and created marketing materials for German car dealership networks (product brochures, mailings, price lists, ads, store displays etc.). Managed diverse projects with external agencies. Advised dealers by phone on advertisement design and Corporate Identity. - Monitored competitive analyses, created market analyses - Market survey: Planned and created empirical analysis on the impact of advertising campaigns for car dealerships in Germany. - Covered for marketing CEO assistant for 2 weeks
Freelancer
Business & Leisure Verlag, KönigswinterFreelancer
Jan. 2005 - Dec. 2007Bonn, GermanyFreelancer for the magazine "Money Specialist"
Public Relations Assistant
rheinfaktor - Agentur für KommunikationPublic Relations Assistant
May. 2004 - Mar. 2011Cologne, Germany- Press relations: Managed press relations, media monitoring and performance reporting for diverse companies (Sony Germany, BMW, Ideal Standard, Essilor). Wrote press releases and distributed press releases offline (newspapers, magazines) and online (Twitter, news portals, blogs). - Event management: Collaborated in planning and creation of trade fairs, road shows, press conferences. Created press kits, drafted and realized marketing brochures.
Tour Operator Intern
moveo-studienreisen GmbHTour Operator Intern
Jun. 2003 - Nov. 2003Bonn, Germany- Created programs for tailor-made study trips - Drafted and created marketing materials - Maintained website - Booked accommodations, tickets and city guides
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