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Work Background
LOCOMOTION ATHLETICSClient Success Manager & Performance Coach
Jan. 2022 - Jan. 2024San Diego County, California, United StatesKey Accomplishments:
Increased client retention rates through improved onboarding and communication strategies.
Boosted average revenue per client by through strategic marketing initiatives and value-added services.
Enhanced community engagement by increasing active participation on online chat forums.
Successfully planned and executed educational events and workshops, achieving high satisfaction among attendees. Client Retention:
-Revamped member onboarding protocols, communication systems, web content, and email marketing campaigns to enhance client engagement and retention.
-Spearheaded initiatives to improve the client experience, resulting in measurable increases in satisfaction rates.
Marketing and Revenue Growth -Designed and executed marketing materials highlighting value-added services, driving an increase in revenue per client.
-Developed engaging graphics and presentations to support educational webinars, ensuring consistency with the brand message and enhancing client learning experiences. Community Engagement
-Established and managed online chat forums to foster community interaction and engagement among clients.
-Monitored and moderated forums to ensure positive interactions and timely responses to client inquiries. Team Leadership & Operations
-Directed studio operations, including creating and maintaining protocols and overseeing staff scheduling.
-Ensured operational efficiency and alignment with client needs by leading a cohesive team. Event Planning and Education
-Planned and produced monthly events and educational workshops to provide clients with ongoing value and opportunities for professional growth.
-Collaborated with cross-functional teams to deliver high-quality, impactful events tailored to client interests and needs.
FuturePerformance Coach
Dec. 2021 - Apr. 2022Performance Coach at Future (www.future.co), the virtual personal training experience that pairs clients 1:1 with a world-class coach to manage their ongoing fitness remotely. Our team comes from Apple, Google, Airbnb, Fitbit, Nike, and the NBA, and is backed by the world’s best investors, athletes and celebrities.
Athletic Brewing Co.Brand Ambassador
Feb. 2020San Diego, California, United StatesPromote Athletic products and events with my audience, friends, and family by sharing products, videos, interviews, making social media posts, videos, and re-sharing branded content. Provide exemplary customer service through questions, games, and distributing samples at local activations including Ironman, Ragnar, and many other San Diego events. Collaborate with ambassadors and staff across the US to support films, happy hours, and trail maintenance events Buy, drink, share, and enjoy a lot of Athletic!
EXOSSports Performance Specialist
Aug. 2018 - Dec. 2018Mountain View, CACompleted 13-week internship with experienced performance coaches & fitness trainers, during which I received my EXOS Performance Coach certification. During my internship, I was responsible for programming & instructing weekly metabolic, strength training and recovery classes for corporate clients, providing personalized fitness assessments and training programs to clients and supporting the maintenance & management of some of the world's premier fitness facilities.
• Observed, learned, and interacted with systems incorporating EXOS methodologies
• Assisted in coaching and program development for Google Employees
• Demonstrated exercise techniques, gave appropriate corrective feedback, regress/progressed exercises as necessary
• Performed daily tasks to maintain a clean, professional, and service-based environment.
EXOSYoga Instructor
Mar. 2017 - Dec. 2018San Francisco Bay AreaTeach weekly yoga, strength training and metabolic conditioning classes on corporate campus. Develop progressive programming for hundreds of employees. Planned and executed hands-on events & educational initiatives with other performance coaches. Hosted on-site wellness clinics & recovery workshops. Support task forces designed to influence global program initiatives, collaborating on campaigns in partnership with the clients' Wellness departments.
Rael Talk PodcastFounder & Host
Jan. 2016 - Jan. 2020Monthly podcast to educate and listeners concerned with health and wellness related topics. +Research, develop, and produce captivating content including interviews with industry experts. + Utilize targeted advertising & networking to grow audience and boost show ratings. + Edit and optimize audio files into an entertaining, educational podcast format.
WanderlustPresenter, Teacher
Jul. 2015 - Feb. 2020Five years on the Wanderlust Festival tour teaching AcroYoga, movement and mindfulness practices at year-round events throughout the US and Canada.
-Led groups of 15-100 individuals through group movement classes and guided meditation.
-Created written content for Wanderlust blog and digital media content for social media and web platforms.
-Featured in multiple online articles on Wanderlust.com
California ExerciseDirector of Yoga Programming
Dec. 2014 - Dec. 2015San Diego, CACalifornia Exercise was a boutique fitness & wellness service focused on providing individualized and small group support to fitness clients in the greater San Diego area. With my expertise in social media and community outreach:
+I co-hosted community events with local city board members, small businesses and marketing firms to help form a growing web of wellness specialists serving our clientele. As the director of yoga programming and a personal trainer:
+I developed & implemented clear personal fitness programs with private clients and oversaw scheduling and programming of group exercise classes.
+I led clients through workouts and skill development.
+I collaborated with marketing agencies and social media influencers to fill events, increase foot traffic and encourage membership sales to prospective clients.
+I educated clients on balanced nutrition, exercise, and mental health practices.
Pilgrimage of the Heart YogaYoga Instructor and Training Program Mentor
Sep. 2014 - Mar. 2017San Diego, California, United StatesEstablished a new AcroYoga community teaching weekly classes & monthly workshops. Lead 15+ weekly group yoga classes and offered 1:1 client instruction.
Increased studio revenue through non-member event participation.
Served as a mentor for annual teacher training programs. Supported a team of 20+ students by coaching their development, providing critical feedback to support technical acuity, teaching integrity, mastery of movement principles, teaching ethics and business development.
AcroYogaAcroYoga Teacher & Assistant Teacher Trainer
Sep. 2013 - Sep. 20211,000+ hours of hands-on training acroyoga, partner acrobatics, and Thai massage techniques.
Mesa Rim Climbing CentersYoga Instructor
Sep. 2012 - Sep. 2023San Diego, California, United StatesDesign and deliver engaging, safe, and effective classes tailored to diverse participant needs and fitness levels. Responsibilities included: -Class Planning & Instruction: Developing structured yoga sequences or group fitness routines
-Participant Engagement: Motivating individuals, providing personalized feedback, and ensuring proper form to minimize injury risk.
-Class Management: Creating a welcoming and inclusive environment, managing class schedules, and addressing any participant concerns.
-Event Facilitation: Organizing workshops, wellness clinics, and special events to enhance community engagement and education.
-Collaboration: Worked with facility staff to manage operations, support marketing efforts, and contribute to overall yoga program success
Edible San DiegoManaging Editor
Mar. 2012 - Jan. 2017San Diego, CAEdible San Diego is a quarterly publication about local and sustainable food and is part of the James Beard Award-winning Edible Communities. As managing editor, I invested five years into strengthening the editorial department, creating inspirational feature stories that educated our niche clientele and collaborated with our media and sales department to provide ample opportunity to serve our advertising clients with creative, effective content. I created the editorial calendar, strategized content, managed freelance writers and submissions, and line edited articles and recipes. I supported a team of 20+ writers by coaching their writing styles and providing critical feedback that supported the voice and growth of the publication.
Continuum HealthOwner
Sep. 2011San Diego, California, United StatesI have 15 years of experience teaching yoga, meditation, physical fitness, and health education. I help inspire health changes for general population clients. I have experience in semi-private, private, group, and in-home training, as well as needs assessments and program design. I objectively help clients identify & implement the skills necessary to help them make impactful and lasting changes to their physical and emotional health & wellbeing.
Suzie's FarmLead Farm Assistant and Market Staff Supervisor
Oct. 2009 - Sep. 2011Performed extensive managerial responsibilities for one of San Diego's largest organic farms. Trained and supervised staff, overseeing 15 weekly farmers’ markets. Increased restaurant sales and shareholder revenue during company’s forming period. Designed educational farm programs and planned community outreach events. Contributed editorial content to company website and blog.
Edible San DiegoFreelance Writer
Jan. 2009 - Jan. 2017Greater San Diego AreaResearch and write digital & print articles focused on health, wellness, food, travel, adventure and lifestyle. Accurate and adaptable writer with impeccable grammar and crafted detail.
Wide-lens project management style.
Systems-oriented and extremely organized. Able to quickly learn industry terminologies.
Strong ability to prioritize tasks and streamline projects across all levels of organization. I have experience writing and editing for readability and translating complex subject matter into consumer-friendly content.
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