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Work Background
Teaching Fellow
Coventry UniversityTeaching Fellow
Oct. 2022 - Apr. 2025Coventry, England, United KingdomDelivering academic modules on branding, business strategy, creative storytelling, and innovation for future global fashion leaders. Designing curriculum rooted in real-world commercial leadership and creative practice. Highlights + Mentor students in brand strategy, communication, and creative business planning. + Build industry partnerships and collaborations to enhance student experience. + Combine visual storytelling, business research, and leadership skills in course delivery.
Brand Development
LUKSOBrand Development
Jun. 2021 - Jun. 2022Berlin, GermanySupporting brands at the intersection of fashion, culture, and technology. Partnered with LUKSO to develop a digital fashion brand powered by blockchain innovation, merging UX thinking, creative strategy, and brand storytelling. Highlights + Built creative strategies connecting fashion, digital innovation, and user experience (UX). + Guided production processes, brand identity development, and strategic vision for startup growth. + Delivered cross-sector projects blending fashion, art, music, and technology.
Director
COVENTRY ARTSPACE LIMITEDDirector
Aug. 2020 - Apr. 2024Coventry, England, United KingdomServing on the board of a community arts organisation dedicated to using creativity as a tool for wellbeing and social connection. Bringing strategic vision, governance expertise, and brand development insight to strengthen community outreach and cultural impact. Highlights + Shape strategic planning and community-first branding initiatives. + Provide governance, financial advice, and user experience insight for inclusive cultural programmes. + Foster team collaboration and stakeholder engagement.
Associate Board Member
Positive Youth FoundationAssociate Board Member
Mar. 2020Coventry, England, United KingdomSupporting the Foundation’s mission to empower young people through creative strategy, governance, and business planning. Contributing to board committees, advising on brand development, operational resilience, and stakeholder communications. Highlights + Provide strategic leadership and financial oversight for long-term impact. + Champion community engagement and creative empowerment initiatives. + Strengthen operational governance through committee collaboration.
Founder
CBGC Creative Industries LtdFounder
Aug. 2018Manchester Area, United KingdomFounder of CBGC Creative Industries, a global design community bridging fashion, music, art, and digital innovation. Leading cultural and commercial projects, from blockchain-based digital fashion with LUKSO to exhibitions like the 2 Tone project at Herbert Art Gallery. Driving brand strategy, creative direction, visual storytelling, and business planning across sectors to deliver relevant, human-centered creative solutions. Highlights + Launched CBGC to connect creativity, community, and commerce through real-world and digital innovation. + Led multi-disciplinary creative teams across fashion, art, and digital sectors. + Developed brand partnerships, events, and visual content connecting youth culture and creative industries. + Consulted on blockchain innovation for digital fashion brand development with LUKSO.
Group Director - Strategy & Operations Creative Visual Merchandising
Tiffany & Co.Group Director - Strategy & Operations Creative Visual Merchandising
Nov. 2015 - Nov. 2016New York, United StatesPartnered with the VP of Creative VM and senior leaders to define and evolve Tiffany's global CVM strategy. Led a team of 20 across production, communications, and finance, managing a $15M budget, and delivering major brand initiatives like the flagship "Tiffany Holiday" campaign. Integrated cloud-based communications to streamline operations and supplier collaboration globally. Highlights + Defined and delivered global CVM strategy in partnership with senior leadership across Merchandising, Retail, and Marketing. + Managed a $15M annual operating budget and a team of 20 across production, visual merchandising, communications, and finance. + Successfully led the global rollout of “Tiffany Holiday” — elevating brand storytelling and customer experience across global markets. + Spearheaded the integration of a cloud-based communication platform — improving global information flow, operational efficiency, and supplier collaboration. + Elevated creative standards by blending luxury and high street insights, enhancing the brand’s visual identity and commercial impact.
Director, Global Visual Concepts
Gap Inc.Director, Global Visual Concepts
Jan. 2013 - Oct. 2015New York, United StatesAs Director of Global Visual Concepts at GAP, I partnered closely with the Global Creative Director Rebekka Bay to drive seasonal creative concepts, visual strategy, and brand consistency across all global functions. I led creative collaborations with the art world, including producing two high-profile public lounges for Frieze Art Fair (New York and London) in partnership with Visionaire founders Cecilia Dean and James Kaliardos. I also art-directed a seasonal lookbook alongside Creative Director and photographer Alastair McKimm, aligning storytelling, design thinking, and brand identity across retail and wholesale platforms. Throughout my role, I applied creative leadership, operational management, production oversight, and brand strategy expertise to enhance visual storytelling, customer engagement, and commercial performance worldwide. Highlights + Partnered with the Global Creative Director to shape seasonal brand concepts and deliver strategic creative consistency across global markets. + Led the end-to-end creative development, design, and execution of Frieze Art Fair lounges (New York and London), blending art and retail innovation. + Art-directed GAP’s seasonal lookbook campaign in collaboration with Alastair McKimm, strengthening brand storytelling and global visual identity. + Oversaw creative production processes, visual merchandising, and retail experiences, ensuring alignment with brand strategy and commercial goals. + Applied design thinking, operational leadership, and financial management to deliver impactful creative initiatives within budget and strategic timelines.
Creative Head
BallyCreative Head
Jun. 2010 - Jan. 2013
Creative Manager
COSCreative Manager
Jun. 2009 - Jun. 2010
Creative Director
Cory BarrettCreative Director
Sep. 2005 - Aug. 2018A creative thinking person with a background in graphic design and a love for fashion. Excellent communication, organisation and computer skills, with a very passionate and motivated attitude to life. Currently working as Creative Consultant for my own brand, across all disciplines. Creative concepts, branding, artworking and advisory roles. I have worked across mutiple retail sectors from high street, luxury and department store. This has given me great insight into all aspects of retail, giving me a vast amount of knowledge which will benefit any business.

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