Gap Inc.Director, Global Visual Concepts
Jan. 2013 - Oct. 2015New York, United StatesAs Director of Global Visual Concepts at GAP, I partnered closely with the Global Creative Director Rebekka Bay to drive seasonal creative concepts, visual strategy, and brand consistency across all global functions. I led creative collaborations with the art world, including producing two high-profile public lounges for Frieze Art Fair (New York and London) in partnership with Visionaire founders Cecilia Dean and James Kaliardos. I also art-directed a seasonal lookbook alongside Creative Director and photographer Alastair McKimm, aligning storytelling, design thinking, and brand identity across retail and wholesale platforms. Throughout my role, I applied creative leadership, operational management, production oversight, and brand strategy expertise to enhance visual storytelling, customer engagement, and commercial performance worldwide. Highlights
+ Partnered with the Global Creative Director to shape seasonal brand concepts and deliver strategic creative consistency across global markets.
+ Led the end-to-end creative development, design, and execution of Frieze Art Fair lounges (New York and London), blending art and retail innovation.
+ Art-directed GAP’s seasonal lookbook campaign in collaboration with Alastair McKimm, strengthening brand storytelling and global visual identity.
+ Oversaw creative production processes, visual merchandising, and retail experiences, ensuring alignment with brand strategy and commercial goals.
+ Applied design thinking, operational leadership, and financial management to deliver impactful creative initiatives within budget and strategic timelines.