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Work Background
Open Mind BrazilMembro
Aug. 2024A Open Mind Brazil é uma rede social, que promove um ecossistema de interação, discussão e desenvolvimento de práticas empresariais, a partir da união de executivos C-Levels, membros de conselhos corporativos, intelectuais, consultores, agentes de mudança e figuras notórias da sociedade. Com mais de 800 participantes ativos, realizamos debates, eventos e sessões de trocas de experiências. Também fomentamos um ambiente de relacionamento e networking, para que membros estejam, continuamente, atados aos seus interesses.
SONDAExecutive Director of Digital Business (Product, Tech, Analytics)
Feb. 2024 - Mar. 2025São Paulo, BrasilLead a US$25M business unit across 7 strategic verticals (Banking, Insurance, Retail, Energy, Health, Public Sector, Telecom, Manufacturing), responsible for delivery, sales, and profitability.
• Manage a multidisciplinary team of 450+ professionals (developers, engineers, analysts) across software engineering, data & AI consulting, and digital strategy.
• Drive go-to-market execution and revenue growth through integrated pre-sales, sales, marketing, and ecosystem partnerships, focusing on strategic accounts and new business development.
• Accelerate operational efficiency using AI, automation, and performance governance (capability matrix, training, crisis management, automation test, code using IA).
• Define customer-centric strategies and orchestrate tailored solution design and pricing models that address complex business needs.
• Foster partnerships with global tech leaders (Nvidia, IBM, AWS, Microsoft) and co-develop AI-based solutions with universities and startups to solve real-world challenges and scale innovation. Scaled 5 key digital practices:
-Data & AI: Hyperautomation, RPA, predictive analytics on AWS, Azure, GCP,Snowflake, databricks using platforms like OpenAI, NVIDIA and Bedrock.
-Digital Software: Agile squads delivering modern applications with high automation and business impact.
-Architecture: Personalized cloud/on-prem/hybrid architectures focused on performance, resilience, and scalability.
-CX & Martech: Digital experience transformation using Salesforce, Adobe, Microsoft, and SAP SuccessFactors.
-Digital Tech Consulting: Value-based consulting, capability mapping, and co-innovation GTM models across diverse industries.
GPAHead Digital Transformation (Product, Tech and Analytics)
Aug. 2022 - Jan. 2024• Led the culture of innovation and digital transformation at GPA, influencing strategic planning and execution for new business solutions, technology development, and financial governance of CAPEX/OPEX budgets totaling R$400M/year.
• Responsible for launching and reorganizing digital product development, solution prioritization, and managing product roadmaps and backlogs across 7 product tribes: — Customer Purchase Journey (online & offline channels) — Product Journey (negotiation, assortment, pricing) — Supply Chain (EDI, WMS, TMS Manhattan) — Customer Relationship (CRM, loyalty, CX – Adobe CDP) — Employee Experience and Financial Products (SAP) — B2B Commerce (Salesforce ecosystem)
• Led 30 software engineering squads operating in cloud environments (AWS/Google), using proprietary architecture and tech stacks (Node.js, React, iOS, Android, microservices, SQL DB, Salesforce). Supported 400+ systems and managed a team of 200+ professionals, including 6 direct reports.
• Directed the innovation and business agility model, implementing OKR-based execution. Oversaw Business Owners, Product Managers (PMs), Product Owners (POs), designers, and developers focused on delivering complex products with measurable outcomes.
• Acted as leader of GPA Labs, fostering a culture of innovation via an experimentation framework and MVP pipeline, partnering with internal teams and startup ecosystems (open innovation).
• Head Data & Analytics, managing Data Engineering and Data Science with a focus on data optimization, data governance and data quality, data literacy ,standardization, business value generation, and monetization (Ad Intelligence), using platforms like Adobe CDP and advanced architecture.
• Oversaw the Move-to-Cloud Program, leading strategic and financial planning for mainframe modernization and the migration/conversion of over 115 legacy systems into scalable solutions.
Raízen Head IT Digital Transformation(Product and Software Engineering)
Feb. 2020 - Aug. 2022São Paulo, Brasil-Lead the cultural transformation fronts associated with the adoption of a culture of innovation and digital transformation of the business, challenging, influencing and carrying out strategic guidelines to develop technology, business solutions and partnership opportunities, M&A.
- Management of digital products group (tribe) with 10 teams of 5 agile products, being responsible for launching new digital products, prioritizing digital product solutions, recurring assessment of customer needs and product metrics with a growth perspective (data- driven), roadmap definition and long-term vision, connecting the vision of digital products to the company's goals and cascading and synchronizing priorities for each of the tribes. -Orchestrator of the experimentation framework and MVPs for the business units, focusing on finding internal solutions or connecting with startup ecosystems in market calls. - Leadership of Business Agility oriented to OKRs in the company, being responsible for the management of Business owner, Digital Product Managers (PM), POs, designers, developers focus on agile scalability in product management (SAFe) for 5 products: interacting, building complex products and always looking at metrics and people management of our product team; - Leadership of software engineering teams working in a cloud environment (AWS/Azure) and its own architecture platform for developing solutions in (Node.js, React, IOS, Android, SQL) and Salesforce platform ( Marketing /Sales/Services). • Structuring a financial services unit (fintech Raizen) leading the technology side in structuring financial products (anticipation of receivables, payment slip extension, digital account, payout, credit), analyzing BaaS solutions, reconciliation partners , startups to deliver the overall solution. -Lean Technology Portfolio Management, capturing more than R$120 million ROI in technology, data and innovation projects.
Burger King do BrasilHead of TI and Digital (CIO)
Mar. 2016 - Feb. 2020São Paulo Area, Brazil-Head of IT and Digital responsible for management of all activities of the area focusing on the operation and functioning of approximately 1000 restaurants in Brazil.
-Leadership Team: 75 direct and 30 indirect employees.
-Responsible for ensure and manage OPEX and CAPEX budget (R$55 million/year) related to IT and Utilities services (telephone and internet).
-Leader in digital transformation, with innovative retail designs using new technologies such as IOT, azure machine learning, chatbot IBM Watson, azure analytics, mobile payment, delivery and self check out(KSK)
-Responsible for creation and management for 3 years strategic guidelines, indicators and results of digital products, that represent today 32% revenues of BKB: Self-service totem store environment (increase average ticket, % sales in the channel), delivery solution (revenue and %availability technology integration) and mobile payment solution(e-commerce) - App (revenue , downloads and note virtual stores), CRM (customer volume, conversion, LFTV)
- Team structuring in Squads using agile management methodology routines (Kanban, Scrum) working together with Tech, Operations, HR and Marketing areas
- Management of corporate architecture, governance and outsourced development teams.
- Creation of an Analytics and BI team with data engineering, data analytics, data Science pillar.
-Certify, select, evaluate, negotiate, approve and implement any technology solution: corporate or digital systems, equipment, hardware, software licenses, cloud, internet
-Capture and ensure management and implementation of project and system demands: demand prospecting with business areas, negotiation with technology partners, solution architecture design and implementation of new software.
- IT management for delivery of openings, acquisitions, mergers of restaurants (average 100 new/year)
- Represent, control, orchestrate and organize information security related topics and activities in the Company.
Burger King do BrasilIT Project Manager
Mar. 2015 - Mar. 2016São Paulo Area, BrazilSystems leader for all areas: Marketing, Supply Chain, HR, Sales, Operations, Finance, Engineering;
-Responsible for managing demands, project management throughout the life cycle (initiation, planning, implementation and go-live) and maintain the solutions (incident management);
-Design, initial planning and feasibility studies for existing systems developments and implementation projects for SAP environment (BI, SD, MM, FI, PM, interfaces), Fiscal System(MasterSaf) and Commercial Automation System (POS - Micros Oracle, Myinventory);
-Responsible for monitoring and interaction with service providers (internal and external) in the solution of the incidents, according to agreed service level from the viewpoint of solution support and project management.
-Responsible for the development and negotiation with suppliers and the financial management of IT as CAPEX (R$ 4MM)
-Leadership Team of 5 Systems Analyst and Project. Main projects:
-Implementation Of NFCE-SAT solution in the POS system (Oracle Micros) integrated into the SAP environment for 88 restaurants;
-Management Of standard SAP PM module deployment to management and control of maintenance routines
-Implementation SAP BO tool with management panels (Sales, Labour, CMV, P & L) for performance and BK business management with the sales force and operations area.
NaturaIT Manager
Jun. 2013 - Jan. 2015São Paulo e Região, BrasilIT Relationship Management to business areas: Commercial Innovation, CRM Marketing, Relationship Marketing and Sales Responsible for prospecting new demands and innovation with a focus on collection requirements, Initiation and Preparation Project phases, especially in building project charters (including high-level solution, resources and budget planning) and RFP definition, for any initiatives. Specialist to understand about the Sales function (processes, solutions and organization), and keep acquiring knowledge from the business, to better fulfill the needs and requirements that the project is willing to deliver. Effective participation in the strategic planning of business processes, discovery and deployment solutions that support future business needs. Portfolio management of the business areas involving information technology and digital innovation with budget R$10MM Alignment and integration of the business area with IT areas (Architecture, Information Security, Solutions and Projects, Internet and Digital Media, BI) Responsible for monitoring and interaction with service providers (internal and external) to solve the incidents and system problems caused by applications (Oracle Web Center Sites/Drupal) Functional role as Product manager and SCRUM Master in Agile/Scrum projects; Main results: Backend leader of the e-commerce and marketplace solution and sales portal of the consultant within the digital direct sales model (Natura Network) Leader in the implementation of the sales force excellence project which as a result we had 30% automation of routine activities that take time from the Sales Force and freed up this time to focus on relationships and new sales and we had 75% of daily access to this new digital product in a Manager base of 860 managers, this solution won us an innovation award in the market, for the use of facial recognition technology.
NaturaIT Project Coordinator
Jan. 2012 - Jun. 2013- Responsible for managing software improvements and projects within the Natura IT Applications department for systems in the areas: Commercial, Sales, CRM and Marketing.
- Provider of technical solutions to support the business needs of the commercial area in different technologies (Oracle PL/SQL/VB/Java/Web);
-Conception, planning and feasibility studies for new projects and management of a portfolio of R$ 2 million. In addition to creating a roadmap of solutions, using Gartner as a reference.
-Backend leader of the e-commerce and marketplace solution and sales portal of the consultant within the digital direct sales model
- Structuring the Estimate Process: Creation of an evaluation model for supplier hours estimates, facilitating the negotiation and budgeting of IT developments and projects.
NaturaTrainee
Jan. 2010 - Dec. 2011São Paulo e Região, BrasilWorking in various project areas:
- Project Terra: Implementation project SAP CRM / BI and SAP ERP related distribution chain(OTC) and commercial area. Besides being responsible for Knowledge Management within the project. -Project Infrastructure Transformation: Leader of implementation Infrastructure Project of a tool with for best practices of ITIL (Problem management and Change Management), creation of processes and organization of controls for SOX audit from the point of view of information technology. - Project Revolução do Estatistica - Business analyst and relationship with Natura commercial areas.
Project leader in mapping of sales indicators with the definition of a new systemic solution to meet the process of consolidation of Natura's sales force indicators.
Accenture Technology SolutionsAnalyst CRM
Sep. 2008 - Jan. 2010Creation and development of improvements and system solutions for CRM team in customer AES Eletropaulo and developer solutions and software products in ABAP language to the SAP system
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