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Work Background
ShellShell Recharge Global Marketing & Comms Manager
Sep. 2021Amsterdam, North Holland, NetherlandsResponsible for establishing category leadership position for Shell Recharge to enable premiumization of the brand. By analyzing market trends and consumer behaviors, enhanced brand visibility and created engagement amongst customers and partners. Developed and deployed global communication strategies, integrated campaigns and a seamless journey across communication channels.
10x GenomicsDigital Marketing Manager, EMEA
Mar. 2019 - Aug. 2021Netherlands• Managed optimal upkeep of social media presence with strong focus on EMEA, ensuring quality content, high-impact campaigns and attractive events to fuel traffic and lead generation.
• Developed user-focused, consistent digital content strategies across all types of media and platforms.
• Monitored, analyzed and reported marketing performance – identified areas in need of improvement.
• Coordinated innovative creation and launch of advertising plans to boost engagement and business.
• Drove digital transformation and digitization of marketing functions to increase productivity.
PhilipsGlobal Marketing Manager, MR Downstream
May. 2016 - Feb. 2019Netherlands• Worked with local marketing teams to activate global campaigns within countries. Hosted markets & sales trainings, go-to-market & launch strategy workshops.
• Owned and planned global trade show participation for premium segments MRI systems, in addition to customer meetings and events like ISMRM & ECR.
• Managed the MR Marketing intranet, providing latest product and market information, marketing collateral and sales tools.
• Owned and optimized FieldStrength website, newsletters, articles and social media for always on campaigns.
• Implemented innovative sales communication channels and tools such as Showpad and Attendify.
PhilipsManager, Marketing and Customer Education
Sep. 2010 - Apr. 2016Middle East & Turkey• Established customer education centre serving as key role in training 500+ healthcare professionals.
• Managed education business, including lead generation, funnel management and marketing, securing reference sites, key opinion leader relationships and education agreements with healthcare institutions.
• Managed distributors’ marketing, ensuring compliance with brand standards.
• Contributed to highly successful annual and third-party events, such as Arab Health.
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