DacorOperations Manager
Apr. 2021 - Nov. 2024Irvine, California, United States Spearheaded the planning and execution of trade and retail events, from concept development to post-event follow-up, driving increased brand visibility and customer engagement.
Drove the region to #1 in national sales for two consecutive years by managing a severely understaffed showroom for six months, building customer and sales relationships, and culminating in a 150-person event featured in California Homes magazine.
Established standardized showroom protocols and procedures nationwide, ensuring a consistent and professional event experience across multiple locations.
Partnered with the marketing team to create and distribute promotional materials, streamlining event operations and boosting attendance rates.
Directed daily technical operations for both in-person and virtual showroom events, overseeing logistics, vendor coordination, and budget management for seamless execution.
Maintained and leveraged CRM data (consumers, designers, dealers) to refine event strategies, track attendee engagement, and support lead generation.
Propelled the local District Sales Manager to the #1 sales rank nationwide and secured the “Most Innovative Showroom” award at KBIS 2022 by reviving a COVID-19 impacted showroom through strategic event hosting in 2021.