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Work Background
SuccessLink OutsourcingHead of Marketing and Digital Strategy
Feb. 2024California, United States
Financial Rescue LLCHead of Marketing and Digital Strategy
Nov. 2022United StatesDevelop marketing strategies in collaboration with the management committee. Develop and manage marketing campaigns across various channels, including digital, social media, print, and events. Oversee digital marketing efforts, including website management, email marketing, social media marketing, and online advertising. Analyze data and optimize campaigns to improve performance and ROI. Develop lead generation strategies and implement tactics to capture and nurture leads. Work closely with the sales team to align with marketing efforts with their goals. Lead and mentor the marketing team by providing guidance, support, and performance evaluations.
The Filipino ChannelMarketing Manager
Sep. 2021 - Nov. 2022San Francisco Bay Area
The Filipino ChannelMarketing Specialist
Jan. 2016 - Nov. 2021United StatesDevelop, execute and monitor marketing initiatives and campaigns for the movie business unit of the company, from theatrical release to digital distribution in SVOD and TVOD platforms like Amazon Prime Video and iTunes. Responsibility includes marketing strategy, ideation of tactical promos, campaign execution with cross-functional coordination like the creative team, placements on owned and operated platforms, media buying, and community outreach. Have handled multi-product and ad-hoc assignments prior to handling the movie business, which are cargo and remittance, events, retail, PR, and the company's non-profit arm, ABS-CBN International Foundation. Project highlights:
2016 Fist of the Future Boxing Event
2017 Implementation of the TFC Live App (by CVENT) in US and Canada
2018 Launch of Kollective Hustle in partnership with Plinth Agency
2019 Launch of EPIC Youth Leadership Awards https://mytfc.com/eyla
2019 "Hello, Love, Goodbye", the highest-grossing Filipino film in the world
2020 Movie remarketing in TVOD platforms which almost doubled the target.
ABS-CBN Global Ltd.Regional Accounts Associate
Apr. 2006 - Dec. 2015Quezon City, PhilippinesResponsible for the development and management of comprehensive integrated marketing communications campaigns. Manages all components of campaign development, implementation, and measurement, and ensures that all communications efforts – from PR, to marketing, to visual, to social media – are working together in harmony.
ABS-CBN Global Ltd.Marketing Services Assistant
May. 2005 - Apr. 2006Quezon City, PhilippinesCoordinates with cross-functional team in Manila, the parent company, and other subsidiaries for the implementation of the marketing initiatives. Assists/participates in the synergy or integration discussion for marketing opportunities for cross-selling of in-PH products to overseas Filipino market, especially in Australia and the Asia Pacific.
Philippine Basketball AssociationMarketing
Feb. 2003 - Apr. 2005PhilippinesSupports Trade Marketing team by conceptualizing and executing client commitments such contests and games during half time and time outs in the basketball game. Writes, shoots, and edits videos for the wide screen in the arena during live basketball games Special events and game day coordinator. Projects:
Text and Win Promo for Smart Telecommunications Talk N Text brand
Rexona Challenge School Tour
Viva Vintage Sports Inc.Production Assistant
Mar. 2002 - Jan. 2003Responsibilities include floor directing during live sports TV coverage, writes and produces sports TV programs and TV segments and TV production coordination.
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