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The Incubator: enabling organisations to create podcasts for their people - a new internal comms channel
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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✨100%
Business Owner
Geos
🇬🇧100%
United Kingdom
Work Background
Bauer Media GroupContent Director, Magic Radio Network
Jan. 2023 - Jul. 2024London Area, United KingdomDirected and redefined the content strategy for five brands within the Magic Radio Network, generating a 500,000 increase in audience growth within the first year. Key stakeholder in conducting user research and audience analysis. This then determined the next direction. Led cross-functional teams in developing an integrated content roadmap across radio, video, and digital platforms, achieving record network reach and enhanced audience engagement. Oversaw high profile talent management and content production teams in video and audio, driving creative concepts that contributed to record-setting commercial profits.
4am CreativeFounder - Content Director - Consultant
Mar. 2022London, England, United Kingdom
BlinkistVP Content
Jan. 2021 - Mar. 2022Responsible for developing and leading content strategy with the aim of creating original innovative formats that increased customer engagement through narrative non fiction story telling. Creator of Shortcasts - a new format establishing a new revenue stream for podcast creators. A format developed via user research, audience analysis or customer feedback initiatives. Including pitching and developing deals with partners including CAA and Pushkin Industries. Established a new content department, merging and restructuring two teams of 30 employees.
Accountable for metrics and KPIs, with a focus on engagement and audience growth. Responsible for analysing data and evaluating performance against targets.
Key stakeholder and Content Representative on the Blinkist Leadership Team.
Financially accountable for the Content department and head count.
Key stakeholder and leader in high level partnership and business development. Secured deals with Pushkin Industries, Nico Rosberg, CAA in the launch Led Blinkist as a launch partner with Apple Podcast Subscriptions.
BlinkistDirector of New Content Development
Jul. 2019 - Jan. 2021Responsible for establishing the New Content Development team. This included establishing a team, setting and leading a strategy to develop, test and create new formats. Including 2 Minutes with Seth Godin, Bedtime Biographies, Checking In, Blinkist Fragt. Leader of the breakthrough format Shortcasts in October 2020.
HarperCollins PublishersGroup Audio Director
Sep. 2017 - Jul. 2019London, United KingdomResponsible for driving the HarperCollins audio strategy and the successful delivery of the company's best-in-class audio programme, for both commercial audio and short-form audio content. Key achievements:
Responsible for leading HarperCollins Publishing Programme – 600 titles per year. Led 5 Direct reports to develop and commission original audiobooks.
Responsible for audio content partnerships, including a collaboration and license deal with UMG.
Stakeholder of News Corporation Global Audio Council and global podcast working group.
Expansion of HarperCollins’ audiobook catalogue to reach new audiences.
Led and developed HarperCollins podcast strategy and programming.
Champion of innovation, including product development in binaural and 3D sound.
Named as one of the top 40 innovators in publishing for 2018.
Development of voice assistant skills via Google and Alexa.
Commissioned research project in conjunction with The Wireless Group – holistic study of speech radio, podcasts and audiobooks. Regularly represented HarperCollins at key global audio and publishing conferences and in media interviews.
BBCEditor, BBC Radio 1 and 1Xtra
Sep. 1997 - Jul. 2017BBC Radio 1 & 1XtraMy career at the BBC was at an exciting time when radio evolved from solely 'on air' to the world of digital audio content. I pioneered many firsts in creating innovative content for live broadcast, in app and on social media. Key achievements: Devised a strategy and restructured 1Xtra’s daytime output. Uplifted assets of the station with the aim to increase listening and social engagement – including introducing new talent and re-launching the 1Xtra Breakfast Show. Produced the Gold Sony Award winning Chris Moyles Show. Developed the format and launched Radio 1's longest running Breakfast Show increasing the audience by over 1.5 million.
Led ‘World Cup freestyles’; a project which saw 1Xtra’s Facebook page increase 600% in engagement during one week and rise by 10,000 subscribers on 1Xtra’s YouTube Channel. 1Xtra Live – Led the network’s flagship annual event in Birmingham. Collaborated and formed partnerships with record companies, outreach community groups, local media to produce distinctive content and connect with the audience. Resulted in 1Xtra Live winning the Diversity Award at the BBC Radio Awards. ‘Destination Africa’ – a pan BBC project celebrating Afrobeats. Led collaborations with World Service, BBC Africa Global News. Involved live sessions recorded in Nigeria, social media coverage, a documentary and 5 hour special. Forged partnerships within the BBC and in Africa, resulting in the project reaching 70 million people around the world.
Initiated the idea for the visualisation & short form content of the Official Chart Show in 2011.
Led major broadcast projects including Radio 1's Big Weekend and Glastonbury.
Managed show budgets and oversaw Radio 1's live lounge organisation and finances. Produced the highly successful 'Red Nose Climb'. Forged a partnership with charity Comic Relief to devise a plan for a handful of celebrities to summit Kilimanjaro. Raising over 1.8million GBP.
Satellite Broadcast Services Account Manager
Oct. 1996 - Aug. 1997Oversaw the running of Bhs Radio brand, an in store radio station. Responsible for shaping the sound for all the stores throughout the UK. Included working with client's research, marketing and PR departments to understand the needs and requirements of the customers.
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