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Work Background
AIArticulatedProduct Marketing Consultant
May. 2024Chicago, Illinois, United StatesProviding product marketing and go-to-market strategy consulting services to startups and founders building AI-driven solutions (B2B SaaS, B2C) https://aiarticulated.com/
Writing about human creativity and intellect X AI (contact me to be featured)-
https://aiarticulated.substack.com/
Discover Financial ServicesStrategy, Innovation & Product Marketing Manager, Global Products- Discover Global Network
Jul. 2020 - Aug. 2023Developed B2B Go-To-Market (GTM) communications for first-ever capabilities aimed at acquiring, issuing and merchant partners operating in cryptocurrency, allowing consumers to use debit cards to buy crypto Delivered payments intelligence to Core, Digital and Commercial Global Product executives, supporting launch of new product capabilities that help Discover Network reach parity and evolve with emerging trends and technologies Created strategic narratives and messaging for Discover's position and programs in Connected Commerce/IoT (cardless, biometrics-based and proximity payments) and Crypto Commerce
Discover Financial ServicesProduct Manager, Card Materials Innovation- MBA Leadership Program
Jul. 2019 - Jul. 2020Greater Chicago AreaLed Card Materials Innovation initiative to test new tap and go card products in metal and recyclable and biodegradable plastics through development of new marketing campaigns and pilots
Discover Financial ServicesProduct Manager, Credit Operations Digital User Experience- MBA Leadership Program
Jul. 2018 - Jul. 2019Greater Chicago AreaDesigned real-time text strategy and launched first application status message to generate lift in credit accounts and decrease days to decision Launched optimized online self-service experiences aimed at credit card applicants through collaboration with development teams to achieve agile delivery of improved CX across fraud and verification processes
Legg MasonConsultant, People Effectiveness & Human Resources
Feb. 2018 - May. 2018Baltimore, Maryland, United StatesDeveloped recommendations for implementing artificial intelligence (AI) technologies for recruiting based on organizational needs and best practices from digital and agile transformations in HR Applied human-centered design to highlight areas of opportunity for improving employee experience and employer brand communications
Terra's KitchenMarketing Intern
Sep. 2017 - Dec. 2017Baltimore, Maryland AreaDeveloped journey maps of the sign-up and ordering process to compare digital customer experience across competitors Collaborated with the brand, product and design teams to create messaging for transactional emails and strategic product partnerships
FIJI WaterMBA Intern, Wine Brand Management
Jun. 2017 - Aug. 2017Greater Los Angeles AreaConducted analysis of sales data (by price, varietal and channel) to evaluate direct-to-consumer business and identify strategic marketing opportunities for JUSTIN Vineyards & Winery and Landmark Vineyards brands Pitched concept for e-commerce offering targeting the millennial market segment for launch of new wine brand and product line Developed direct-to-consumer initiatives for 2018 brand plan aimed at increasing customer retention through wine society engagement and top tier portfolio promotion
One Global EconomyProgram Manager
May. 2012 - Jun. 2015Washington D.C. Metro AreaSupervised 8 in-country managers and built partnerships and collaborated with over 10 local NGOs to manage operations, identify community development priorities and localize training programs to underserved populations to improve their access to information and digital tools and increase their livelihood opportunities Managed the $1.6 million USAID initiative, "Employment through Innovation" that connected 23,000 Egyptian youth to job opportunities at more than 5,000 employers via SMS job search engine Launched competition in partnership with Cisco for Egyptian computer science social entrepreneurs to develop applications for 50 traditional Egyptian micro-enterprise owners that provide solutions to their business challenges Developed SMS-based mentoring tool in partnership with Citi Foundation to disseminate information and tips on business planning, financial literacy and entrepreneurship to support the development of over 1,700 aspiring entrepreneurs, street vendors and small business owners in rural townships in Johannesburg Forged partnership with major public University in Mexico and Symantec CSR team to train over 600 youth and first-time Internet users in digital literacy and Internet safety Delivered management training to develop sustainable cybercafé businesses, establishing programming and services focused on promoting technology adoption and digital literacy in three previously unconnected villages in rural Guanajuato, Mexico in collaboration with Cisco, local community leaders and a local NGO: http://csr.cisco.com/casestudy/impact-mexico-ckc Oversaw the development and launch of six local-language, digital platforms featuring community development best practice content in Haitian-Creole, Arabic and Spanish Designed impact evaluation toolkit to train NGOs in four countries on Monitoring and Evaluation strategy
One Global EconomyProgram Associate
Oct. 2011 - Apr. 2012Washington D.C. Metro AreaManaged and implemented international development programs for entrepreneurs, youth and underserved communities in 7 countries in Sub-Saharan Africa and Haiti Re-structured and scaled the Citi Foundation-funded Mobile Entrepreneurs Program to reach 4x the number of pilot beneficiaries
One Economy CorporationOffice Administrator
Aug. 2011 - Oct. 2011Washington D.C. Metro AreaPlanned EDU-TECH Exposition showcasing innovative educational products by Google, Discovery, and nonprofits for annual gala
One Economy CorporationInternational Program Management Intern
Jun. 2011 - Aug. 2011Washington D.C. Metro AreaSpearheaded grant proposal development and project design for new global initiatives
Ministerio de Agricultura y GanaderiaDevelopment Intern
Jun. 2009 - Aug. 2009Cartago, Costa RicaCollaborated with small-scale family farmers and CEDECO (central-american NGO) to promote sustainable agriculture in six communities through increasing access to economical group organic certification opportunities.
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