Requests
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14
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Work Background
Red Ribbon CommunicationsGhostwriter
Aug. 2023South Africa
OneLiquidityHead of Marketing
Aug. 2023 - Jan. 2024Dubai, United Arab EmiratesI report directly to the CEO
360 Marketing Brand Identity
Implementing workflow processes
Building out the marketing function
Content Ideation
Managing the marketing team
MaraVP Digital Marketing
May. 2022 - Oct. 2022Cape Town, Western Cape, South AfricaI report directly to the CMO
I manage a team of 4 (Comprising of a Paid Media Specialist, a Social Media Specialist and 2 Long-form Copywriters)
Scaling the marketing function
Creating processes from scratch
Digital marketing strategy for 2022
Ideating pre-launch campaign design and tagline
Budgeting for the 2022 - 2023
Identifying OKRs for the Digital team
Weekly progress reporting
Yellow Card AppRegional Marketing Manager (SADC)
Apr. 2021 - May. 2022Cape Town, Western Cape, South AfricaSADC Country Marketing Managers report directly to me
Being responsible for campaign rollouts in South Africa, Botswana, Zambia and Malawi (ATL & BTL) Being responsible for sign up and volume targets met in each SADC country
Strategising, planning & execution
Creating systems and streamlining processes
Yellow Card AppDigital Marketing Manager
Nov. 2020 - Apr. 2021Cape Town, Western Cape, South AfricaATL marketing campaign rollout in South Africa
Leading the Social Media team
Google Ads
Paid social (Facebook, Instagram, LinkedIn & Twitter advertising)
Ad buying
Working with Country Managers in Africa
Strategising, Ideating
ROI Monthly reporting
Copywriting
Design briefing
LunoSocial Media Marketing Specialist
Dec. 2019 - Nov. 2020Cape Town Area, South AfricaPaid social (Facebook, Instagram, LinkedIn & Twitter advertising)
Working with Country Managers in Africa
Strategising, Ideating
ROI Monthly reporting
Copywriting
Design briefing
Addon DigitalSocial Media Manager
Nov. 2017 - Jan. 2019Cape Town Area, South Africa• Onlypult
• Sprout Social
• Facebook Business Manager
• WordPress Website Building (Enfold theme)
• Google Analytics
• Client Relations
• Customer Relations
• Monthly Think Tanks (Coming up with concepts for the client's content for the month ahead)
• Content Calendars (Planning posting dates and times for the content on Google Slides)
• Copywriting (Adopting the tone of each client and writing concise, call-to-action copy)
• Community Management (Responding to the client's community via their social media channels on Sprout Social)
• Strategic Engagement (Engaging with the right people to grow the client's following on Instagram)
• Report Generation (Generating a detailed client report using Sprout Social)
Addon DigitalCommunity Manager
Nov. 2017 - May. 2018
FreelanceFreelance Social Media Manager
Sep. 2015 - Nov. 2020South Africa
ACI WorldwideJunior Technical Writer
Oct. 2014 - Dec. 2015Cape Town Area, South Africa• Develops personas (Identifies person to write for and create a persona)
• Develops user stories (Describes the type of user, what they want and why)
• Creates user assistance according to product specifications in a formal project-based software development environment (Manuals, online help and embedded help)
• Converts content (Converts pdfs into DITA XML and import into CMS)
• Rebrands (Rebrands documentation from companies acquired by ACI)
• Acquires, organizes, and researches functional requirements, technical design specifications, interface designs, and other materials, to assess impact on user assistance
• Identifies content improvements based on product strategy and market trends
• Communicates with subject matter experts, cross-functional team members, clients, and users
• Reports progress toward milestones
• May function as a lead on projects, facilitating involvement of Technical Writers, training, and User Experience Designer (UXD) team members in producing user-focused deliverables
• Contributes to UX specifications and planning (user research, task analysis, estimates)
• Conducts user research
• Conducts documentation reviews with project leads and subject matter experts
• Adheres to schedule, task, and quality guidelines of projects
• Provides peer editing for other Technical Writers, primarily as a form of coaching
• Maintains established styles and standards in all deliverables and initiates new standards and team processes
Initiate InternationalMarketing Assistant
Apr. 2014 - Oct. 2014Cape Town Area, South Africa• Developing a marketing strategy
• Updating and maintaining company profiles
• Researching new strategies and techniques • Internal marketing (Marketing withing the company)
• Link-building (Linking company websites both internally and externally)
• Updating and maintaining company social media (Facebook, Google +, Twitter, Linkedin)
• Marketing automation (Automating posts to post at a certain time)
• Creating company newsletters (Dreamweaver, Photoshop, Indesign and Graphicmail)
• Writing media press releases about current affairs
• Blogging on company websites (SEO, taglines, call to action, writing educational content)
• Video blogging/ vlogging (Creating corporate marketing videos using After effects and movie maker)
• Copywriting (Writing content heavy articles)
• Head-hunting (Outsourcing specific individuals and companies)
• Managing websites (Front end and back end)
• Writing job adverts (SEO, taglines, call to action)
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