Raiza McDuffie - Director, Content & DEI, (Formerly) Disney ABC Television Group

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Work Background

The Walt Disney CompanyDirector, Content & Inclusion, Disney Branded Television

Mar. 2022 - Nov. 2023Burbank, CA• Managed a team and directed their projects. This included a Manager, Coordinator, and Apprentice. • Oversaw the development of market-facing strategies to ensure content, marketing, and distribution efforts were relevant to a rapidly diversifying and global audience. • Co-led our strategy in providing creative notes and feedback on projects for the entire life cycle of a series and movies, from development and pre-production to marketing and distribution, ensuring representation, eradicating stereotypes, and tropes, and maximizing diverse storytelling opportunities. • Led Inclusion Standards activation across DBT teams and stakeholders, partnering closely with business, segment, and enterprise. • Partnered with DEI leaders and creatives across the business and enterprise on consistent cultural content competency and authenticity strategies. • Built and lead a process to continuously engage with key consultants and community partners and oversaw management of third-party consultants who advised on content, consumer strategy, and more.

ViacomCBSSr. Manager, Entertainment Diversity & Inclusion, The Office of Global Inclusion

Sep. 2021 - Mar. 2022Los Angeles Metropolitan Area• Built and maintained relationships with third-party consultants, organizations, and community partners to advise on program development and multicultural audience engagement. • Project lead on the expansion of the Salesforce D&I talent tracking system developed for CBS to include all ViacomCBS brands and content platforms. • Co-managed strategic planning and development of the inaugural Music Showcase initiative in collaboration with the ViacomCBS Music department. • Primary Entertainment D&I liaison with casting, communications, publicity, marketing, production, content development and programming teams to review casting breakdowns, script themes, marketing campaigns, and curated screening events and panels.

ViacomCBSManager, Entertainment Diversity & Inclusion, The Office of Global Inclusion, ViacomCBS

Dec. 2019 - Sep. 2021Los Angeles Metropolitan Area• Led and produced heritage month programs for Black History Month and Women History Month and assisted in planning and production of ViacomCBS 2020 Inclusion Week: 80+ sessions, 250 speakers across 33 global office locations. • Coordinated Unconscious Bias, Microaggression trainings and Listening Sessions with third party consultants across company divisions. • Led talent activations for all DEI social media campaigns (i.e., Heritage Months, Spirit Day, and SHOWCASE).

CBSManager, Entertainment Diversity & Inclusion

Feb. 2019 - Dec. 2019Los Angeles Metropolitan Area• Managed DEI pipeline programs, initiatives, executive speakers’ series, Network specials, annual CBS sketch comedy SHOWCASE, CBS ON TOUR, The Writers Mentoring Program and The Directing Initiative • Worked with IT/Salesforce to create a comprehensive database to track and report diversity and inclusion as it pertains to CBS Entertainment talent both in front and behind the camera including pilot season. • Designed and developed monthly newsletter highlighting Entertainment Diversity and Inclusion initiatives, programs and community outreach; distributed to 1.2k subscribers monthly and managed social media content including copy approval, schedule and creative, reaching 6k followers monthly. • Worked with Human Resources to staff, recruit, interview, onboard and develop administrative assistants and interns. • Lead liaison between internal and external partnerships for all sponsored D&I conferences and provided coverage on CBS related promos, scripts and rough cuts, and spearheaded the development of Entertainment D&I sizzle reel, branded merchandise and promotional one-sheets.

CBSSenior Coordinator, Entertainment Diversity and Inclusion

Oct. 2018 - Feb. 2019Los Angeles Metropolitan Area• Supported EVP of Entertainment D&I in reviewing pitched scripts and maintaining executive schedule, including coordination of meetings, appointments, travel arrangements and monthly expense reports • Assisted with all CBS Entertainment Diversity & Inclusion Initiatives (CBS On Tour, Diversity Sketch Comedy Showcase, Writers Mentoring Program and Directors Initiative) and produced industry panels, screenings, and additional DEI related events. • Collected, calculated, and updated data pertaining to diversity and inclusion in front of and behind the camera at CBS and all other Networks, to be used for annual diversity metrics reports and press tours.

CBSCoordinator, Entertainment Diversity and Inclusion

Mar. 2016 - Oct. 2018Los Angeles Metropolitan Area• Supported EVP of Entertainment D&I and provided daily media sweeps of DEI related news, articles, press releases and buzz-worthy content. • Assisted with projects, events and additional duties as assigned.

CBSAdministrative Assistant, Labor Relations

Jan. 2013 - Mar. 2016Los Angeles Metropolitan Area• Provided support to EVP, SVPs, and VPs of the Labor Relations department by maintaining schedules, coordinating meetings, appointments, and monthly travel arrangements. • Responsible for updating and distributing confidential contract agreements, summaries, and memos to internal department heads and external third-party affiliates. • Performed general office responsibilities including preparing correspondence, receiving visitors, arranging conference calls, answering a multi-line phone system and directing calls.