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Work Background
PerkinElmer, Inc.Senior Manager Global Web Marketing
Nov. 2021Spearheaded a global CMS migration from Tridion to Acquia, implementing a comprehensive project governance model that reduced platform costs by 38% while enhancing UX, publishing efficiency, and e-commerce readiness. Directed strategic digital programs to optimize web and e-commerce performance, increasing organic traffic by 12% YoY through targeted SEO strategies and coordinated SERP initiatives. Established and scaled a global web governance framework across 4+ business units, streamlining workflows, minimizing content errors, and ensuring consistency in digital asset management and content delivery. Partnered with IT, security, and regional teams to mitigate risk and drive alignment on infrastructure upgrades, launching a global CDN that improved site speed by 50% and strengthened performance in key markets, including China. Managed cross-functional digital programs, overseeing agency partnerships, DAM integrations, and multilingual localization to ensure cohesive execution across diverse stakeholders and technical teams. Represented PerkinElmer as a featured speaker at Acquia Engage 2025, highlighting the impact of
collaborative digital transformation with Bounteous and Acquia.
Agents Alliance Services, Ltd.Director of Digital, Social & Thought Leadership
Mar. 2020 - Jun. 2021RemoteLed the end-to-end digital transformation of Agents Alliance’s web presence, focusing on mitigating risks associated with platform migration and ensuring seamless continuity across customer-facing digital assets. Orchestrated the replatforming of the company website from WordPress to a more secure, scalable CMS, implementing a comprehensive risk mitigation strategy to minimize downtime and preserve SEO equity, resulting in a 17% traffic increase and a 23% boost in user engagement. Developed and executed integrated marketing programs that drove brand awareness by 15% and increased customer inquiries by 10%, aligning marketing automation with new CRM capabilities. Implemented targeted digital optimization and SEO strategies, resulting in a 25% surge in site traffic, a 15% rise in email open rates, and a 12% increase in organic traffic within six months post-launch. Managed Salesforce CRM and marketing automation tools, leading cross-functional efforts to streamline lead management processes and increase lead-to-customer conversion by 7% through strategic data integration and reporting.
Alonso & Andrade Insurance Group, LLCSenior Manager of Digital & Website Engagement
Dec. 2013 - Mar. 2020RemotePioneered digital marketing transformation within a heavily regulated insurance landscape, leading end-to-end program management initiatives that modernized the company’s digital presence and established foundational marketing infrastructure. Directed the company’s first website replatforming, implementing risk mitigation strategies to safeguard data integrity and regulatory compliance, resulting in a 20% increase in session duration, a 15% decrease in bounce rate, and a 10% boost in conversion rates. Launched and managed integrated digital programs, establishing acquisition channels in paid search, social media, and email that drove a 20% increase in campaign ROI and significantly improved lead nurturing outcomes. Developed and executed content strategies for targeted digital campaigns, increasing social media engagement by 40% and expanding follower growth by 20% on LinkedIn and Facebook. Oversaw program governance and reporting to ensure alignment between digital initiatives and regulatory requirements, balancing business goals with compliance considerations across digital marketing programs.
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