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Work Background
Milou FilmCreative Content Manager
May. 2024Managed production and teams to create creative content and visual materials for social media, digital platforms, and educational platforms. Focused on automation, organic growth, and artificial intelligence to increase productivity and optimize content planning. Key Clients and Projects:
Olympic Channel, IOC (International Olympic Committee), Cartoon Network, TIME Magazine, FICO, Workday, Carrefour Brazil, FIA, and Terra Investimentos.
Olympic Channel ServicesCreative Editor
Apr. 2024 - Aug. 2024Content strategist and video editor for special productions featuring Olympic and Paralympic athletes at the Paris 2024 Games. Daily updates to the official website with real-time competition content. Use of advanced Artificial Intelligence tools for video optimization and editing.
NelogicaEducational Projects Manager
Mar. 2022 - Apr. 2024Led product vision, content creation, team management, and strategic planning for HUB3, a financial education app developed in partnership with B3. - High-scale content production: 500+ assets/month (videos, texts, podcasts, infographics).
- User growth & engagement: Expansion of registered users, high download rates, and 4.7-star rating.
- Strategic partnerships: Integrated content creators to enhance educational reach.
- Creative team management: Led audiovisual teams aligned with marketing and growth strategies.
- Advanced planning: Developed a 6-month content strategy, optimizing daily production.
- AI-driven content: Automated and personalized videos, texts, and graphics for efficiency. Focused on innovation, educational impact, and digital expansion.
EXAMEHead of Media Production
Apr. 2021 - Mar. 2022Sao PauloResponsible for the strategic and creative management of audiovisual projects, focusing on audience growth, brand promotion, and strengthening digital presence. The goal of increasing 100,000 subscribers on the YouTube channel was achieved, significantly expanding the brand's reach and engagement. In addition, over 12 financial education courses and MBA programs were produced and launched, further strengthening the brand's presence in the education sector. I also planned and produced sponsored content, aligning the brand's messaging with creative and relevant formats for target audiences. In team management, I led audiovisual and creative teams, ensuring consistent deliveries that were always aligned with marketing and growth strategies.
C6 BankContent Strategist
Apr. 2019 - Apr. 2021Sao PauloSpecialist in content creation and management for social media and digital campaigns, leading creative teams, developing new formats, and producing impactful materials for external and educational communication. In this role, I coordinated creative teams and strategically allocated resources to ensure consistent and efficient deliveries. I was responsible for creating audiovisual materials, such as educational videos and podcasts, tailored for diverse platforms and audiences. Additionally, I developed new content formats aimed at strengthening engagement and expanding reach across social media channels. I also planned and executed strategic digital campaigns, focusing on engagement and conversion across major digital platforms.
UOL - Universo OnlineAssistant Editor
Jan. 2013 - Apr. 2019Sao PauloEditor at TV UOL and team leader in producing content for special coverage. Coordination of coverage for significant events and news both in Brazil and internationally, including planning, organizing, and executing high-quality, large-scale content production. Notable contributions include major coverages such as the Rio de Janeiro Olympics, the World Athletics Championships in Jamaica, and the 2014 and 2018 FIFA World Cups. Directed the documentary *Hollywood History* in Rwanda, and served as a special correspondent for the coverage of the tragic plane crash involving the Chapecoense team and the terrorist attack on Charlie Hebdo in Paris.
Portal R7Web Host and Video Producer
Jan. 2009 - Jan. 2013Sao PauloHost and Scriptwriter for Multiplatform Shows with experience in major productions and reality TV shows. Notable projects include Brazilian Idol (2010, 2011, 2012), The Farm (2011, 2012), and Got Talent Brasil (2013).
UOL - Universo OnlineVideo Editor
Jun. 2006 - Dec. 2009Sao PauloVideo Reporter and Live Show Producer with a focus on generating journalistic content. Live program broadcasting, video editing, and video recording and capture.
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