I am a professional with over 10 years of experience in creating and executing CRM strategies for global brands such as Ford, GM, and Mondelez. My focus is on developing and implementing data-driven solutions that enhance consumer engagement and loyalty. With a customer-centric approach and a strong foundation in first-party data, I help brands turn insights into actions that drive sustainable growth and maximize value across the customer journey.
Throughout my career, I have collaborated with cross-functional teams to align CRM strategies with the needs of various business areas, ensuring efficient data integration and actionable insights. My expertise also includes leading global and remote projects, coordinating complex initiatives to generate measurable impact and consistent results.More...
Felipe Vita
Creative Editor
Verified
Creative Editor blending storytelling, strategy, and AI.
10+ years turning ideas into high-impact content — from Olympic arenas to financial apps. I lead teams, craft videos, and build smart content ecosystems powered by tech and creativity.vMore...
Carolina Unzelte
Reporter@JOTA
Verified
I am a journalist with experience in economic, business, and political reporting in global newspapers such as The Economist and Financial Times. Currently, I am working as a reporter for JOTA, the leading legal news outlet in Brazil. I am also studying digital products design at EBAC. I am based in São Paulo but have reported from and about throughout Brazil and other countries in Latin America, such as Argentina.
I worked for The Economist's Brazil Bureau from 2021 to 2024. Previously, I was part of newsrooms like Financial Times and Época NEGÓCIOS. I was also a freelancer for Brazilian outlets such as revista piauí, UOL, CLAUDIA and Exame.
I graduated in Journalism from the University of São Paulo, with an exchange program in the digital communication course at Aix-Marseille Université, France. I speak English, Portuguese, and French, and I'm learning Spanish.
You can learn more about my work here: https://carolinaunzelte.comMore...