Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Freelance (Self employed)Consultant
Feb. 2024Leading short-term projects in start-up environments focused on digital transformation, AI integration, and change management within health and wellbeing, FMCG, and technology sectors. Specializing in aligning business strategies with AI-driven solutions, implementing L&D initiatives, and driving organizational change to foster growth, innovation, and scalability in early-stage companies.
Philip Morris InternationalDigital Consumer Engagement Systems Lead
Apr. 2022 - Jan. 2024Lausanne, Vaud, SwitzerlandLed the implementation of the Digital Consumer Engagement Refresher Program, reaching 100+ SMEs across 15+ markets and providing tailored training and support to ensure a smooth transition and effective capability building. Reported to the Head of Commercial Systems Enablement Global, overseeing the delivery of digital learning and development (L&D) initiatives for 5,000+ employees across retail, customer service, marketing, and e-commerce teams. Co-led the deployment of digital consumer engagement systems and infrastructure, supporting operational optimization and enhancing cross-functional adoption. Delivered 40+ training sessions, achieving 85% alignment between audience and content, and 80% proficiency across regions. Worked closely with 10+ stakeholder groups to ensure smooth system adoption, alignment of processes, and continuous performance improvement.
Philip Morris InternationalCapability Building Lead, Programs & Planning
Sep. 2020 - Apr. 2022Lausanne, Vaud, SwitzerlandCo-developed and implemented targeted learning programs (WE CARE, Premium Partners) for third-party retailer sales teams and partners, aligning with the company’s global capability-building strategy. Designed tailored training solutions to optimize efficiency, enhance team performance, and strengthen retail engagement across 20+ markets. Key contributions included rolling out the WE CARE program across 20+ markets, reaching 2,000+ internal and external participants through localized modules focused on capability, engagement, and compliance. Contributed to structuring RRP University, reviewing and categorizing over 10,000 learning assets (both online and offline content, including Train-the-Trainer guides), and mapping learning paths by job profile to support consistent capability development for a global audience of 70,000+ employees. Assisted in scaling training solutions that helped improve performance and engagement across different regions.
Philip Morris InternationalDigital Capabilities Lead
Jul. 2018 - Sep. 2020Lausanne Area, SwitzerlandCo-led the adoption and expansion of Digital Campus, PMI’s flagship digital learning platform, overseeing platform management, community engagement, and post-launch support to ensure seamless adoption and sustained participation across multiple regions. Supported the onboarding of 1,000+ users across Cohorts 1 and 2, followed by a full-scale, company-wide deployment. Achieved 80%+ completion rates through structured support, internal campaigns, and community building initiatives. Led the Certified Marketer program, delivering targeted upskilling content to marketing teams with click-through rates exceeding 60% across multiple regions. Played a key role in driving user engagement, optimizing learning experiences, and aligning learning initiatives with business goals, contributing to an agile, tech-savvy workforce.
Philip Morris InternationalTravel Retail Capability Building Coordinator
Mar. 2017 - Jun. 2018Lausanne Area, SwitzerlandDeveloped and deployed the Duty-Free capability strategy, enhancing training for both internal and external stakeholders across 25+ markets. Designed and implemented a training methodology, scenario-based learning, and a KPI assessment framework for 150+ sales professionals, driving improvements in team performance and customer engagement. Achieved a 15% improvement in Net Promoter Score (NPS) through the establishment of robust SOPs and the monitoring of outcomes via mystery shopping. Standardized execution across high-traffic travel retail environments, elevating the customer experience and driving consistent brand presence across regions.
Philip Morris InternationalProject Leader Trade Events
Jun. 2014 - Mar. 2017Lausanne Area, SwitzerlandLed the planning and delivery of global and regional travel retail events, including the Tax Free World Association (TFWA) exhibitions in Cannes and Singapore. Focused on B2B relationship management, premium brand visibility, and strengthening partnerships across diverse markets. Managed an annual event budget of $1.5M USD, delivering end-to-end execution that boosted brand presence among 7,000+ B2B attendees, including 2,800+ key business partners such as airport operators (e.g., Heinemann, Aelia). Coordinated the on-site experience for 150+ duty-free employees, including C-level
Edwards LifesciencesMarketing Support Coordinator
Oct. 2013 - May. 2014Nyon, SwitzerlandSupported Edwards Lifesciences’ participation in the annual International Symposium on Intensive Care and Emergency Medicine (ISICEM) in Brussels, ensuring seamless event logistics and brand representation. Worked within the Critical Care (CC) division, managing internal communications to enhance alignment between sales, marketing, and clinical teams, while proactively engaging with the Transcatheter Heart Valve (THV) division to broaden my learning experience and deepen my understanding of key product areas. Additionally, conducted research for my master’s thesis in collaboration with the Critical Care Director, focusing on aligning marketing and sales functions in a highly specialized medical field where sales professionals often come from clinical backgrounds.
InterContinental Hotels GroupManagement Trainee - F&B
Mar. 2011 - Jul. 2011Shanghai, ChinaWorked as an Assistant Restaurant Manager for the hotel’s main restaurant, overseeing daily operations, ensuring high service standards, and supporting staff management. Played a key role in training new team members, focusing on Standard Operating Procedures (SOPs) and English language skills, to enhance guest experience and operational efficiency.
Wyndham WorldwideManagement Trainee - F&B
Jul. 2010 - Dec. 2010Shanghai, ChinaWorked as a Restaurant Assistant, supporting daily operations, staff coordination, and ensuring high service standards in the hotel's main restaurant. Assisted in developing promotional materials to enhance the restaurant's visibility and attract guests. Additionally, conducted mystery shopping evaluations for a sister property, assessing service quality and providing feedback for operational improvements.
The Ritz-Carlton Hotel Company LLCIncome Audit Assistant Trainee
Feb. 2009 - Aug. 2009Barcelona, SpainHandled daily invoices from Food & Beverage outlets in the Finance Department, ensuring accuracy in financial records. Took part in monthly cross-training sessions, working as a shop assistant in the hotel’s souvenir shop, and spent one day per month in room service operations to gain a broader understanding of hotel functions.
Intch is a Professional Networking App for the Future of WorkSee more people like Irina on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
643498 people
24
In-House Counsel @ Independent
16
UX/UI Designer
17
Executive Coach, Marketing Consultant @ Independent - Emerge Today
75393 people
18
Marketing & Sales Manager @ STAG
22
Founder & CEO @ WanderingStar Media
17
Cross- fonctional consultant in HR, Payroll,Customer experience and Online Marketing