Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
BroadcomStaff I Visual Designer
Jan. 2024 - Sep. 2025Sofia, Sofia City, BulgariaAs a Visual Design Lead for the Clarity Design System, I directed the evolution of its visual language. I guided the team in shaping core components, Figma libraries, and design patterns, while also overseeing the development of comprehensive documentation and user support. Beyond the design system, I led the creation and management of a vast array of visual assets, including icons, illustrations, animations, and branded materials for the entire UX organization and the broader Sofia HR, Brand, and Events teams. I established and enforced a high standard for all creative work, ensuring every asset aligned with VMware’s brand guidelines and accessibility standards through strategic partnerships with the Brand and Accessibility teams.
VMwareStaff I Visual Designer
Jul. 2022 - Jan. 2024Sofia, Sofia City, Bulgaria
VMwareSenior Visual Designer
Sep. 2018 - Sep. 2025Bulgaria
Chaos GroupGraphic Designer
Sep. 2017 - Aug. 2018BulgariaAs a leading Graphic Designer at Chaos, I spearheaded the development of creative concepts for a wide range of promotional campaigns. My role was centered on translating brand and campaign goals into a cohesive visual language across all marketing collateral. I directed the design and production of key assets, including SWAG items, case study templates, and infographics, while also creating other branded materials to support our marketing initiatives. I led collaboration efforts with cross-functional teams to maintain brand consistency and ensure every deliverable was both visually impactful and strategically aligned.
MullenLowe SwingArt Director
May. 2016 - Sep. 2017SofiaAs an Art Director at MullenLowe Swing, I led the conceptualization and development of comprehensive marketing campaigns. My role involved directing all stages of the creative process, from initial ideation and client presentations to the final execution of both marketing and visual assets. I was responsible for overseeing all production to ensure creative integrity from concept through to final print production.
TelerikPrincipal Graphic Designer
Dec. 2012 - May. 2016As a Principal Graphic Designer within the Telerik/Progress marketing department, I led the entire lifecycle of marketing campaigns from concept to execution. I was responsible for delivering a wide array of both digital and traditional marketing assets, including landing pages, web banners, infographics, case studies, billboards, and event SWAG. I also spearheaded the comprehensive branding for events, delivering all necessary materials. A key achievement was successfully navigating and executing all creative deliverables through two major company rebrands, ensuring brand consistency and continuity across all touchpoints.
the SmartsArt Director
Jun. 2008 - Dec. 2012Sofia, BulgariaMy responsibilities included developing complete marketing campaign concepts, overseeing production, delivering creative presentations to clients, designing logos and brand identities, and executing marketing and visual assets from initial concept to final print production.
Lowe Swinggraphic designer
Jan. 2007 - Jun. 2008Sofia, Bulgaria
Intch is a Professional Networking App for the Future of WorkSee more people like Stela on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1086900 people
16
Sr. System Administrator L3
30
Product manager @ Inhouse Ltd
26
Owner/Founder @ Waterness
206470 people
28
Co-founder and Product Designer @ Tessier
33
CEO & Creative Director @ RNTT Digital LTD
16
Supply Chain Manager @ Elit car Ltd