Amy Shackelford - Director of Digital Philanthropy, TCU Office of Loyalty Giving

Director of Digital Philanthropy @TCU Office of Loyalty Giving

MarketingC-level ExecutiveSales & BizDev🐦 DesignConsultingEducationBusiness OwnerBrand Marketing ManagerPresentation DesignerCommunications ManagerEmail Marketing ManagerDigital Ads ManagerEvent ProducerCreative ProducerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthAssistantSoft Skills TrainerAdvisorCopywritingMarketing DirectorProofreaderEditorBlog ManagerCMOCSO

Amy is an adaptive and strategic marketing expert with more than twenty years of success and experience in the hospitality industry. Through the years, Amy has been known for her aptitude in food and beverage operations, event planning and event cultivation for the private sector, individuals and non-profit organizations. Amy thrives to guide an event from its infancy to completion with her skill sets and ability to create remarkable experiences where the host can actually be a guest. She combines her knowledge of event logistics, her natural “servant’s heart”, and her marketing experience to assist clients to create meaningful, successful and relationship building experiences. She has consulted three new event venues with concept development, facilities planning and design and marketing strategy. Amy is considered an authority in brand marketing, human talent development, team building, leadership and maximizing greatness. Powerful ability to prioritize, goal setting and work efficiently while avoiding time consuming distractions and focus on the overall objective. Amy promotes a culture of high performance and continuous improvement which values learning and a commitment to quality. Amy is a graduate of the Neeley School of Business at Texas Christian University, holds a Certified Meeting Planner (CMP) designation through the Convention Industry Council, Certified Tourism Ambassador (CTA) designation through the Tourism Ambassador Institute, has received awards for event production and has presented at numerous regional industry events. 2017 40 under 40 Fort Worth Business Press Class member and 2019 - 2020 Leadership Fort Worth Class member Amy’s volunteer involvement includes Arlington Heights High School, Monnig Middle School, Women to the Power of 10 Founding Board Member and TCU Neeley School of Business. She is a past volunteer for Junior League of Fort Worth, Make A Wish and she has served as a Board Member of the West Area Council of the Fort Worth Chamber of Commerce and Camp Bowie PID, VP: Profes

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