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Work Background
The Life Hacker HubFounder & CEO
Aug. 2023California, United StatesAs a globally certified Life Strategist and Mindset Coach, I lead The Life Hacker Hub, a transformative coaching platform designed to help individuals regain clarity, build resilience, and create lives of purpose and impact. I specialize in guiding executives, leaders, and individuals feeling disconnected or emotionally exhausted through a proven coaching framework that drives real change. I don't do fluffy self-help, I rebuild lives! Core Values & Impact:
Results-Oriented: Focus on measurable progress, not fluffy self-help.
Inclusivity & Empowerment: Promote a culture of diversity and growth for all clients.
Purpose-Driven Leadership: Inspire and guide individuals to live with meaning and confidence.
MOTUM SAPIFounder, Chief Purpose Officer & Member of the Management Board
Jan. 2023Miguel Hidalgo, Mexico City, Mexico[BIRD Rides] Proud Operator
Responsibilities
— Founder, Chief Purpose Officer & Member of the Management Board.
— Provided strategic management and operational guidance, overseeing financing reports and communication strategies.
— Led negotiations with governments and institutions to promote micro-mobility programs and smart urban infrastructure.
Achievements
–Operating the YOY bike sharing systems in CDMX, San Luis Potosí, Cancún.
–Partner Operator for Bird in Cancún, Tulum.
–Founding and Operation of diverse bike training schools for local governments
The Life Hacker HubExecutive Producer and host of the Podcast Paralello
Aug. 2022California, United StatesAn everyday podcast where we provide our point of view and advice on everyday matters, based out of our own experiences, fails, wins and more.
KushkiStrategic Business Development B2C
Aug. 2021 - Jun. 2022Mexico City, MexicoResponsibilities:
-Supporting strategic business development through out the region, striving to bring long term recurring revenue
-Enabling and connecting fintech innovative solutions for large enterprise costumers, B2C, B2G
-Enhancing our financial planning and introduced operational improvements to maximize our up time
-Elaborating and investigating new strategic niche solutions, through regional analysis -Preparing Business Model Canvas for strategic businesses Achievements:
-Keynote speaker at Fintech Mexico, presenting: 2022 Fintech Trends
-Keynote Speaker at 100 Ideas Fintech, presenting: Financial Inclusion
MOTUM SAPIFounder & CEO
Jan. 2018 - Jan. 2023CDMXResponsibilities:
-Embedding purpose-driven behaviour throughout the company to ensure that our vision is demonstrated throughout our organization's public and internal strategy, across branding and culture
-Representing the Public Relations Agenda
-Managing crisis & communications for any business operations disruptions and business promotions through TV, Radio and conferencing
-Negotiating with various governments and institutions to promote and develop micro mobility programs and smart urban infrastructure
-Enhancing our financial planning and introduced operational improvements to maximize our up time
-Leading our social media strategy and public communications
Achievements:
-Obtained government permits for micro mobility for Queretaro, CDMX, San Luis Potosí and FONATUR Cancún
-Enhanced operational systems to maximize our up time by 33%
-Regular Lecturer at the Masters Degree in Innovative Governance of Large Urban Systems, Switzerland
-Designed the scope of the public program for the city of San Luis Potosí Bike School -Implemented and operated 2 Public municipal Bike School programs
-Raised Capital 2.1M USD for extending our operations
-Negotiated an operational and financing deal with Bird Scooters (largest electro-micromobility company in the world)
-Created the bike school program for the municipality of San Luis Potosí
-Developed the infrastructure system for bike lanes in Cancún
![GM [ECOBICI] at SmartBike Mexico](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/e78e4629ed78c1e7185fc43777bf4a782465f79241bc8440d21646f44c0632d5/profile_search-132396_experience_logo.jpg){kind=logo}
Clear Channel OutdoorGM [ECOBICI] at SmartBike Mexico
May. 2016 - Nov. 2017Mexico City Area, MexicoResponsibilities:
-Managing and fostering the strategy for the company's service unit for bike sharing systems in country.
-Cultivaing the company’s culture and purpose through out the company and with external partners.
-Leading the Operation, Marketing and Social communications.
-Leading a team of 400 employees to increment KPI’s by area in 13%, which translated in savings in OPEX of 12% (apron. 15M Mxp.
-Mediating Government relationships
-Enhanced our financial planning and introduced operational improvements to maximize our up time Achievements:
-Expanded the bikesahring footprint in the city by 24Km2. Which incremented subscribed users 27.5%, for a total of 135K riders
-Supported city efforts during the 2017 earthquake crisis in CDMX
-Developed the first e-bike sharing system for the company and the city, introducing a total of 400 new e-bikes to the city.
-Filed and grated 3 patents for smart city infrastructure and e-bike stations. -Supervised the new process for Personal Data Management and Compliance programs for all employees and subcontractors.
-Keynote speaking at the FIRA Smart City Forum in Puebla 2 years.
-Keynote speaking at the Government Bikesharing Forum in Medellin Colombia.
-Keynote speaking at the Senate’s Mobility Council
APWireless LLCVice President Latin America
Nov. 2012 - Mar. 2015LatAm Hub in Mexico CityResponsibilities:
-Expanding the company’s presence across Latin American market, communicating and fostering the company’s purpose with internal teams
-Managing and fostering the strategy for the company's sales organizational teams
-Executing continuous innovative marketing and sales techniques
-Growing and optimizing each new market ROI through organic strategical portfolio growth
-Leading the Operation, Marketing and Social communications
-Mediating client and mobile operators relationships
-Growing the company’s footprint into different cities in the country, as well as adding value by new business lines through innovation
-Managing Country director for Chile and Mexico Achievements:
-Lead general management and operations as acting General Director of Chile and México
-Implemented Start up operations In Mexico, Chile, Colombia and Peru
-Leveraged Strengths in cost effective marketing management and averaged 15% below budget, generating 10K USD savings per month
INSITE :: Inmobiliaria de Sitios en TelecomunicacionesFounder & Principal.
Jan. 2012 - Oct. 2017Mexico City Area, MexicoResponsibilities:
-Delivering Strategic Consulting, Business Development, through innovative and creative thinking
-Generating new business lines of revenue for clients, in Sustainable Transportation, Telecomm and Electric infrastructure related projects, including real-estate market analysis
-Negotiating and lobbying with local, State and Federal Governments -Advising new businesses on formation of business structures, drafting privacy policies and structuring commercial transactions
American TowerActing Sales Director Mexico
Feb. 2010 - Jun. 2011Ciudad de México y alrededores, MéxicoResponsibilities:
-Represented the sales team with clients and with the internal Board
-Supervised day to day business and operations for the sales team
-Supported AR Finance teams Achievements:
-Designed internal work process though six sigma methodology
-Implemented inter area procedures to bring efficiencies in our on boarding process with clients, which generated new lines of revenue
American TowerDirector of New Business Development Mexico
Jan. 2010 - Sep. 2011Ciudad de México y alrededores, MéxicoResponsibilities:
-Creating new Business Development initiatives for the Mexican market
-Personalizing new products to increase revenue in each asset in the portfolio, through innovative R&D.
-Mediating client and mobile operators relationships
-Growing the company’s DAS (Distributed Antenna Systems) footprint
-Exploring FO (Fiber Optics) integral solutions for telecomm sites Achievements:
-Innovated in building new revenue streams for Fibre Optics hubs FO Hub, “ColoHut”, which generated 800K USD in revenue a month
American TowerDirector of Operations for International Buisiness Development Latin America
Sep. 2009 - Sep. 2010Peru, Colombia, Chile, Central AmericaResponsibilities:
-Expanding and grew operations in new international markets
-Cultivated the company’s purpose driven organization in each new market
-Conducting new business development in different countries across the region
-Supporting initial negotiations with costumers and follow up technical, legal and commercial negotiations
-Planning all start up mode processes and implementations in each new country
-Analyzing of business commercial assumptions and local contractor, tower manufacturers, information
-Creating RFQ & RFP documentations for each country
-Supervising RFQ & RFP Process
-Planning each company operational organizational charts and internal process
-Supervising the hiring of top management team at each new country deployment
-Creating solid networking with local authorities, clients and contractors in each country
-Mediating client and mobile operators relationships Achievements:
-Created an internal deployment system for any country deployment, the system included detailed organizational plans, commercial methodologies, contractor audits, hiring procedures, operational systems and general best practice templates from all existing business units in the world
-Implemented Start up operations in Chile, Colombia and Peru
-Closed commercial Sale and Lease Back deals with Entel, Telefonica and Tigo
-Built the first 100 sites under the commercial agreement and MLA for VTR
American TowerDirector of Operations for International Buisiness Development Europe, Middle East and Africa (EMEA)
Jun. 2008 - Aug. 2009Turkey, London, Saudi Arabia, Easter EuropeResponsibilities:
-Expanded and grew operations in new international markets
-Cultivated the company’s purpose driven organization in each new market
-Conducted new business development in different countries across the region
-Supported initial negotiations with costumers and follow up technical, legal and commercial negotiations
-Planning all start up mode processes and implementations in each new country
-Analyzing of business commercial assumptions and local contractor, tower manufacturers, information.
-Creating RFQ & RFP documentations for each country
-Supervising RFQ & RFP Process
-Planning each company operational organizational charts and internal process
-Supervising the hiring of top management team at each new country deployment
-Creating solid networking with local authorities, clients and contractors in each country
-Mediating client and mobile operators relationships Achievements:
-Implemented Start up operations in Ghana
American TowerDirector of Operations for International Business Development Asia at American Tower
Mar. 2006 - Apr. 2008Indonesia, India, Malaysia, SingaporeResponsibilities:
-Expanding and grew operations in new international markets
-Cultivating the company’s purpose driven organization in each new market
-Conducting new business development in different countries across the region
-Supporting initial negotiations with costumers and follow up technical, legal and commercial negotiations
-Planning all start up mode processes and implementations in each new country
-Analyzing of business commercial assumptions and local contractor, tower manufacturers, information.
-Creating RFQ & RFP documentations for each country
-Supervising RFQ & RFP Process
-Planning each company operational organizational charts and internal process
-Supervising the hiring of top management team at each new country deployment
-Creating solid networking with local authorities, clients and contractors in each country
-Mediating client and mobile operators relationships Achievements:
-Implemented Start up operations in India
-Built the first 1 000 sites under the commercial agreement and MLA for Relliant
American TowerSub Director of Operations Mexico
Feb. 2005 - Jun. 2006Ciudad de México y alrededores, MéxicoResponsibilities:
-Expanding and grew operations in various Mexican territories
-Supervising all operations and maintenance servicing for the company’s portfolio of assets -Leading several KAM teams through out the country
-Analyzing of business commercial assumptions and local contractor, tower manufacturers, and energy contractors
-Representing the company’s Operational relations with all C-Level client
-Mediating client and mobile operators relationships Achievements:
-Developed a special unit to build all energy requirements by the company
-Audited pass-through payments by one of our mayor clients and recovered 1.25M USD for the company -Created several inter area processes to improve every day operational times
American TowerSub Director of Development Mexico
Feb. 2002 - Jan. 2004Ciudad de México y alrededores, MéxicoResponsibilities:
-Supervising all build to suite assets for multiple clients -Leading several KAM development teams through out the country
-Supporting all commercial negotiations by the Sales team and follow up technical, legal and general operations
-Representing the company’s Operational relations with all C-Level clients
-Mediating client and mobile operators relationships Achievements:
-Designed a simplified Lease agreement with Legal, that saved thousands per site on ground leases
-Created more efficient site acquisition process, which saved between 20-25% construction starts
-Created in collaboration with the legal team an streamline process to get clients sign faster leases
-Built 2000 telecom sites within a 2 year period for UNEFON
American TowerSenior Development Manager Mexico at American Tower
Feb. 2001 - Feb. 2002Ciudad de México y alrededores, MéxicoResponsibilities:
-Managed project deadlines and general analytics for the Director of Development
-Coordination of all contractor KPI’s
-Supporting all commercial negotiations by the Sales team and follow up technical, legal and general operations
-Representing the company’s operational relations with all C-Level clients
-Mediating client and mobile operators relationships Achievements:
-Created the first digital data tracking for the company’s assets in Latam, saving 4 hours per day in man hours
-Conducted monthly audits to our clients pass-through accounts and recovered 1 M USD in a year on lost revenue
-Streamed lined internal PO’s and work orders for construction managers
American TowerDevelopment Coordinator Mexico at American Tower.
Apr. 2000 - Jan. 2001Ciudad de México y alrededores, MéxicoResponsibilities:
-Responsible to coordinating all construction related activities, follow up with vendors, sub contracted companies and client implantation teams
-Administrating and tracking all of the areas activities
-Reporting before client's development board at
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