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Work Background
Dappled TonicChief Marketing Officer & Managing Partner
Jan. 2025Portland, Oregon Metropolitan Area
Women in DistillingFounder & Creator
Aug. 2020
Portland Culinary AllianceBoard Member
Sep. 2019 - Sep. 2021Portland, Oregon Metropolitan AreaPortland Culinary Alliance exists as a resource to foster opportunity and connection within the local food and beverage community through education, empowerment, networking, and scholarships.
High-Proof CreativeFounder & Owner // Creative Director
Jul. 2018Portland, OregonWe're an award-winning digital marketing & branding agency with a passion for craft beverage. High-Proof Creative provides services for companies nationwide in a variety of areas including branding & packaging, website development, eCommerce, design, marketing strategy, social media, content, SEO, and more. CLIENTS: Bacardi, Hood River Distillers, American Distilling Institute, New Deal Distillery, The Bitter Housewife, John Lee Hooker Legacy Spirits, Eboni Major, and more.
Women of the Vine & SpiritsCo-Lead, Distillers Group
Jul. 2018Formally board member, Women's Distillery Guild
Overcup PressBook Author
Aug. 2017 - Aug. 2018Portland, Oregon AreaAuthor of "High-Proof PDX: A Spirited Guide to Portland's Craft Distilling Scene" by Overcup Press. Released September 12th, 2017. First guidebook to distillery tasting in Portland. "High-Proof PDX" received press from Liquor.com, Sip Northwest, Sun Country View, Portland Mercury, Portland Monthly, KATU, Portland Tribune, 1859 magazine, Crain's, Distillery Age, and more. See all: http://highproofpdx.com/press/
Advanced Personnel Services Inc.Senior Content Strategist
Jan. 2016 - May. 2017Portland, Oregon Area-Planned marketing campaigns from start to finish
-Managed content calendars and social posting
-Wrote website, blogs, and marketing copy for all three brands
-Planned additional development to websites - direction and copywriting
-Measured and reported performance of social media marketing efforts
Staffing RobotSenior Content Strategist
Jun. 2014 - May. 2017Portland, Oregon AreaStaffing Robot is a full-service marketing agency for the staffing and recruiting industry. We help staffing companies succeed on the web by delivering website design, mobile app development, graphic design, branding and marketing strategies. Planning and execution of full marketing plans and campaigns for clients in the staffing industry. Additionally, I create, plan and execute a wide range of digital and print content – internally and for clients – through planning, concepts, writing and editing (B2B content creation). Tasks as Content Strategist:
-Direct designers to ensure websites represent concept for strategy and messaging
-Modify pre-written code in CMS (WordPress) to arrange content effectively
-Work directly with client to map out a content strategy for website that supports marketing initiatives
-Direct designers and developers to website production based on client communication and strategy
-Set standards, systems and best practices for internal content creation at Staffing Robot
-Blog for clients, matching the tone and voice of each company
-Write and implement Staffing Robot's eNewsletter (http://www.staffingrobot.com/newsletter)
-Copywriting for internal marketing materials
-Write scripts for video marketing or explainer videos Promoted to Senior Content Strategist in 2015:
-Conceptualize creative strategy, messaging, and imagery, with a strong focus on content strategy
-Provide guidance and creative direction to designers until project completion and launch
-Execute the creative marketing strategy in-house and for clients
-Project management for clients social media and digital marketing campaigns
-Manage multiple projects and clients simultaneously and independently
-Manage client budgets for SMM spends
-Plan and execute online, social media, email advertising campaigns
-Measure and report performance of digital efforts
-Develop digital marketing plans to drive sales and increase website traffic for staffing companies
Fruition CapitalContributing Editor & Writer at Drink Portland (The Drink Nation)
Apr. 2012 - Mar. 2015Portland, OregonContributing editor/writer for Drink Portland, a branch of The Drink Nation. Manage Drink Portland's Twitter account along with intern.
-Increased the publication's social media following substantially in first month as Editor. Coverage of Tales of the Cocktail, Portland Cocktail Week, Feast Portland, and more. About The Drink Nation:
"The Drink Nation is an expansion project of Drink Philly, which was deemed the No. 1 Happy Hour Directory in Philadelphia by LivingSocial in 2010. In 2011, Drink Philly and its founder, Adam Schmidt, received the Wharton Entrepreneurship Conference People’s Choice Award for best new startup company."
Freelance Content StrategistMarketing Consultant & Freelance Writer
May. 2009 - Aug. 2018Portland, Oregon AreaMARKETING CONSULTANT
Marketing Consultant with clients like NIKE, Tarukino, HavenChildren, Harlo Interactive, PPR staffing, Host Healthcare, Pioneer Staffing, and more. As a strategist and marketing manager I create marketing campaigns, blog, run social ad campaigns, update client websites, create email campaigns, design ads for social and email marketing, report on analytics and engagement + more. FREELANCE WRITER
Published in Bon Appétit, GQ, Thrillist, Sip Northwest, CIDERCRAFT magazine, Tales of the Cocktail, Chilled, Paste, Trulia, Willamette Week, MIX magazine, Mise magazine, CitySearch, Neighborhood Notes, ApartmentList, Portland Pulp (RIP), The Southwest Journal, Minnesota Parent magazine, and more. Served as Editor of Drink Portland for nearly three years. Clips: https://karenvlocke.wordpress.com
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