Alison Veronesi - Marketing, Parker Hannifin

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Network Power<100 people

Roles

💸50%

Marketing

✔️50%

📝50%

Influencer or Blogger

Geos

🇳🇴50%

Norway

🇿🇦50%

South Africa

Work Background

Müller CosméticosMarketing Manager

Jun. 2018Belo Horizonte e Região, Brasil• Orchestrating successful product introductions. • Directing and supervising a team of wholesale distributors. • Cultivating brand identity by overseeing online marketing campaigns. • Conducting market research and analyzing competitors. • Managing distribution channels and collaborations. • Budgeting, expense tracking, and evaluating return on investment.

Parker HannifinSenior Marketing Analyst

Jun. 2016 - Jun. 2018São José dos Campos Area, Brazil• Leading a Culture change program for Latin American countries to redesign our processes on all our customer touch points to eliminate any flaws or unnecessary "pain" the customer has to encounter. Customer centric process redesign) • Leading a deployment of Sales and Marketing dashboard tool showing KPIs Oracle Business Intelligence Tool • Oracle Business Intelligence) • Lead development and implementation of Parker's Customer Relationship Management to increase knowledge database, improve decision making process and increase Sales Leads • Leading implementation of a Net Promoter Score NPS Surveys for Latin American Group & developing teams to improve customer experience based on customer feedback. Market Intelligence and reporting on leads and market shifts drives within Mobil & Industrial Sales

Parker HannifinMarketing Analyst

Mar. 2014 - Jun. 2016São José dos Campos Area, Brazil• Lead a deployment of Sales and Marketing dashboard tool showing KPIs Oracle Business Intelligence Tool) • Lead development and implementation of Parker's CRM to increase knowledge database, improve decision making process and increase Sales. • Improve Sales Leads capture and distribution with Oracle BI.

Parker HannifinMarketing Trainee

Oct. 2012 - Mar. 2014Sao Jose dos Campos, Brazil• Spearheaded in-house deployment and management of Oracle CRM system • Ensured seamless integration of CRM system within operations • Helped management make informed business decisions based on market intelligence.

Good Morning Mattress centerE-commerce Manager

May. 2011 - Jun. 2012• Formulate and execute effective marketing strategies and promotional campaigns. • Oversee pricing strategies and optimize the online product portfolio. • Lead the development and implementation of an engaging online store, focusing on customer experience and design. • Manage the budget and inventory of the online store to ensure efficient operations. • Strategize and coordinate logistics planning to meet customer demands. • Identify and cultivate potential clients while maintaining a strong customer relationship management CRM system.

University of South AlabamaComputer Laboratory Monitor

Jan. 2008 - May. 2011Maintain the inventory and working order of 40 computers in a student computer lab. Help students with Microsoft Office software and research.

Merrill LynchMarketing Intern

Jun. 2009 - Jul. 2010• Assisted in the design of a new pitch book by organizing seminar and client event details. • Helped financial advisors in segmenting consumers to design a pitch book, contributing to the enhancement of Merrill Lynch's overall marketing strategy. • Updated team biographies and website. • Conducted ad hoc tasks required for the development and maintenance of the marketing plan.