Newell BrandsBrand Activation Manager
Aug. 2024 - Jan. 2025Chile, SantiagoDuring my time at Newell Brands, I was responsible for managing and executing marketing strategies, brand activations, and influencer partnerships for renowned brands including Oster, Coleman, Contigo, Sistema, Rubbermaid, and FoodSaver. I worked closely with regional agencies to ensure consistency in brand messaging and to drive innovation in consumer engagement across various platforms.
My role demanded a balance of creative vision, strategic thinking, and operational excellence. I led cross-functional efforts that involved campaign planning, content creation, social media direction, and performance tracking—all while aligning each initiative with the broader goals of the business