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Work Background
City Beauty SupplyCo-Founder & COO
Jun. 2010Tallahassee, Florida AreaLaunched and scaled a multi-location retail chain specializing in ethnic haircare and beauty products, growing revenue by 150% and outperforming annual sales targets year after year. Built the entire sales engine from scratch — from negotiating 40+ vendor partnerships to leading a 15-person team through high-impact onboarding, training, and incentive programs that boosted productivity by 40%. Designed and rolled out store playbooks for hiring, visual merchandising, and customer experience, reducing operational inefficiencies by 30% and setting the foundation for scalable growth. Negotiated co-branded marketing campaigns and cost-saving contracts, while mentoring frontline managers into leadership roles to future-proof the business. In short? I didn’t just build a beauty supply chain — I engineered a revenue machine.
Ferrel Realty PlusReal Estate Agent
Jun. 2008 - Jun. 2010Tallahassee, Florida AreaManaged the full residential sales cycle from prospecting to close, negotiating contracts and driving transactions that consistently exceeded client expectations. Built trusted client relationships by simplifying the home-buying process, educating buyers and sellers on market trends, valuations, inspections, and financing options. Launched targeted marketing campaigns that boosted property visibility, cut average time-on-market, and drove competitive offers in a challenging economic environment. Known for blending data-driven strategy with personal service to deliver results when it mattered most. Bottom line: I helped people stop shopping Zillow at midnight and start picking out paint colors.
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