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Work Background
ETL InteractiveProject Manager
Feb. 2022New York, New York, United StatesCollaborating with clients to define project scope and objectives Leading omnichannel marketing campaigns and tracking performance metrics Managing cross-functional teams for website development and ecommerce growth while maintaining efficient project timelines
Self EmployedFreelance Copywriter
Jan. 2020 - Dec. 2023New York, New York, United StatesPlanning and executing digital media campaigns for clients across multiple marketing channels, including website, social media, and newsletter Providing major ghostwriting assistance on a memoir-style cookbook. Working on all facets including chapter outline, storyboard, layout, recipe development, and writing of individual chapters Developed a manuscript proposal for literary agents and publishing companies Managing influencer campaigns and content, scouting potential sponsors, and negotiating terms on influencer contracts
MindvoltCopywriting and PR Coordinator
Oct. 2017 - Dec. 2019Designed and implemented brand strategies for clients; produced steady, optimized written content to promote products, services, and brand awareness Managed content marketing strategy across multiple platforms such as website, blog, newsletter, social media, print media, press placements, public speaking engagements, etc., ensuring content matched brand objectives Devised influencer marketing strategies and produced content for influencer campaigns Facilitated communication between clients and other members of the creative team; managed client expectations and put out fires where necessary
Beltline ShellAssistant Manager
Aug. 2015 - Oct. 2017Fostered teamwork between employees under my supervision Managed Google Business Listing and monitored pay-per-click ad performance Performed regular assistant manager duties such as managing inventory, sending out orders, dealing with customer complaints, and scheduling rotating shifts Conducted weekly meetings with vendors and assured daily sales targets were met
International Fertilizer Development CenterContent Marketing Manager
Jul. 2015 - Aug. 2016Developed communications strategies across multiple platforms, including website, social media, and local press Pitched original stories for the company blog and magazines involving research, on-the-ground reporting, and translation Coordinated with overseas team members to devise communications strategies for international media Contributed writing, research, and editing for project grant proposals sent to USAID
Goner RecordsCommunications Intern
Apr. 2014 - Aug. 2014Uploaded entire store inventory of over 6,000 unique items onto a new ecommerce platform Established an online presence to increase market activity nationwide Wrote search-optimized product description for a variety of items such as vinyl records, clothing, and memorabilia Assisted in planning and promoting in-store events such as album launches, live shows, meet-and-greets, and record signings
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Email Marketing Copywriter @ Freelance (Self employed)