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Work Background
Midland Center for the ArtsVice President, Marketing & Sales
Jun. 2024 - Oct. 2024Midland, Michigan, United States• Spearheaded strategic initiatives that revitalized subscription sales, achieving the highest sales in 15 years • Developed a comprehensive integrated marketing plan for “Space Explorers: THE INFINITE,” a major million dollar immersive theatrical experience, collaborating with five media partners to enhance consumer engagement and drive revenue
• Cultivated strong relationships with donors and community influencers, contributing to regional economic growth
• Returned to NYC after a brief tenure to assist an ill family member
Target ALSDirector of Communications
Oct. 2019 - May. 2024Greater New York City Area• Led a successful rebranding initiative that broadened the organization’s reach beyond industry stakeholders; the team's collective efforts generated ~$175M in 2022
• Fostered a collaborative team of ten marketing professionals, enhancing engagement strategies that increased website traffic by 400x, establishing it as a leading ALS resource
• Orchestrated high-profile digital campaigns during the pandemic, including a star-studded streaming concert, raising approximately $500K in four months
Krupp Kommunications, Inc.Managing/Creative Director
Aug. 2014 - Sep. 2019New York, NY• Directed a team of 15-20 in-house and freelance staff at a boutique agency, while overseeing 10-15 key consumer/CPG and nonprofit accounts
• Headed multiple projects to increase the agency’s industry thought leadership, enhancing perception and market exposure • Engineered 20+ social impact campaigns and events, frequently partnering clients with major influencers, generating billions of media impressions and other key business outcomes, especially sales and audience engagement
• Served as communications lead for a crisis faced by Prelude, the largest network of fertility clinics in the U.S.
Center On The AisleMarketing Strategist, Producer & Media Personality
Sep. 2013 - Apr. 2020New York, NY• Founded and led a prestigious theater content platform, creating initiatives to promote engagement in arts and culture
• Recruited 20 reviewers and served as a frequent contributor to NBC New York and The Huffington Post
• Produced resources for arts-related marketing clients and brand extensions via live events and fundraising concerts, including The Hammerstein Museum & Theatre Education Center and The New York Pops
• Co-led the New York Pops' “PopsEd” education celebrity influencer program
LaForce + StevensDirector & Team Leader
May. 2009 - Aug. 2013New York, NY• Founded a new Consumer team in 2012, increasing agency revenue with budgets exceeding $2M in six months
• Defined and implemented highly-successful communications initiatives for companies including Johnson & Johnson (consumer health portfolio), Kraft Foods (Honey Maid, MilkBite), Newell Rubbermaid (Parker Pens), and Zumba • Played a significant role in new business proposals and overall business development
• Successfully managed crisis for Mavea, Brita GmBH’s premium water filtration brand, during its U.S. launch
EdelmanAccount Supervisor
Feb. 2007 - May. 2009• Managed accounts, including Johnson & Johnson’s oral care brands (Listerine and Reach) and The Puerto Rico Tourism Company, leading successful communications and marketing initiatives
ConeAccount Executive
Mar. 2004 - Feb. 2007Boston, MA• Served as core team member for clients such as The American Heart Association, including the iconic Go Red for Women movement, and similarly scaled initiatives for Procter & Gamble, Gillette, CVS Pharmacy, and PNC Bank
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