ColliersNational Manager PR & Communications
Jun. 2022 - May. 2024Sydney, New South Wales, Australia- Established newly created national role introducing thought leadership PR across all Colliers service lines, including Capital Markets, Leasing, Valuations, Research, Engineering and Design teams.
- Worked predominantly with Managing Directors to enhance positive coverage regarding office, industrial, retail, hotels and residential sector opportunities, during market fluctuations. This entailed:
o Significant increase in feature stories across print, online media and broadcast channels, with a focus on top tier sources such as The Australian Financial Review, The Australian and Sky News.
o Media briefing key spokespeople regarding responses to contentious media enquiries, formal media interviews and broadcast appearances.
- Unique thought leadership content was developed for media, in addition to significant marketing collateral, such as White Papers and LinkedIn campaigns, by working in a fluid and collaborative manner with the Research team, key agents and professional service lines.
- Assisted the national PR team regarding issues in relation to major project sales and listings and liaised directly with clients when required for positive outcomes.
- Enhanced collaboration across the national PR team, ensuring consistent messaging, sharing of relevant content for stronger stories and strategic pitching with regards to key journalists.