Fox & Hounds / The River InnMarketing Manager
Jan. 2016 - Jun. 2019HoustonManaging the portfolio of 2 venues for content, customer interaction & ROI. Implementing social media strategies and campaigns for new events, products and services. Content creation. MailChimp email marketing & website development. Working as part of the Management & Events / PR team. Supporting the day to day running of the organisation and training staff to develop & understand the customer profile & journey. Ability to manage multiple projects in a fast-paced, deadline-driven environment. I oversee the strategy and activity across all social media channels to build, nurture, and monetise an engaged online community. I monitor and analyse social engagement and sales data to identify new opportunities and shape the direction of the business. I am responsible for the strategic planning, management, and evaluation of the social media presence for all over multiple platforms. I developed and implemented the social media strategy to ensure that it meets the overall business and marketing objectives whilst identifying digital opportunities. I reach and engage with our target market on social media, re-market to our warm leads, and drive conversions. I enjoy building and fostered communities of interest specific to each venue, engaging with prospective and current customers with valuable and interactive content daily.