Dr. Villy SkincareE- Commerce and Sales Manager
Mar. 2022Khalándrion, Attiki, GreeceMonitoring Sales Performance:
Reviewing sales metrics, analyzing website traffic, conversion rates, and customer behavior on the e-commerce platform. This helps me identify trends, track performance against targets, and make data-driven decisions. Campaign Planning & Execution: I collaborate with the marketing team to plan and execute online sales campaigns, promotions, and special offers. This includes overseeing digital marketing efforts such as social media ads, email campaigns. Optimizing Online Store:
Regularly updating the online store, ensuring that product listings are accurate, visually appealing, and optimized for search engines. This involves working with designers, photographers, and content creators to maintain a high standard of product presentation. Inventory Management: Coordinating with the supply chain team to ensure that stock levels are adequate to meet demand. I monitor inventory closely to avoid stockouts or overstock situations, and work on improving inventory turnover rates. Product Line Development:
Market Research & Trend Analysis: Keeping a close eye on market trends, competitor activity, and customer feedback to identify gaps and opportunities for new product development. Product Development: Collaborating with product development teams to conceptualize, develop, and launch new cosmetics products. This involves selecting ingredients, defining product features, and ensuring that the products align with the brand's values and customer preferences. Vendor & Supplier Coordination:
Working with suppliers and manufacturers to source raw materials and packaging that meet quality standards. I also negotiate terms and timelines to ensure timely delivery and cost-effectiveness. Customer Experience & Relationship Management: Engaging with customer service teams to address any issues or concerns from online customers. Loyalty Programs: Developing and managing customer loyalty programs to encourage repeat purchases.