Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
IPG MediabrandsVP Group Director of Analytics and Reporting
Sep. 2023 - Apr. 2025New York, United States• Spearheaded data-driven strategies for multiple healthcare accounts, resulting in increase in campaign effectiveness and generated 20% in cost savings
• Developed analytics roadmaps, including strategic measurement plans with custom KPIs along the patient journey to achieve key strategic goals.
• Developed and delivered compelling marketing pitches to clients resulting in business growth and client retention.
• Drove innovation and automation that saved delivery time by 30% and generated strong employee retention.
Publicis CollectiveDirector Business Intelligence
Jun. 2023 - Sep. 2023• Led a team of BI professionals responsible for delivering data governance, reporting, and advanced analytics projects for patients, caregivers, HCPs and clinical trial audiences across pharmaceutical clients. • Drove budget optimizations on key Pfizer brands through insights across Audiences and Media channels.
• Designed test and control experiments to measure advertising effectiveness resulting in campaigns targeted to audiences in specific geographies impacting an increase in ROI by 10%.
• Conducted companywide trainings (50-200 colleagues) on topics such as Multi-touch Attribution.
HeartbeatDirector Analytics
Apr. 2022 - Jun. 2023•• Lead a team of BI professionals responsible for delivering data governance, reporting & advanced analytics projects for patients, caregivers, HCPs and clinical trial audiences across pharmaceutical clients.
• Develop analytics roadmaps including strategic measurement plans with leading and lagging indicators for short- and long-term strategic goals.
• Manage test and control experiments to measure advertising effectiveness.
• Currently leading development of an internal data warehouse to help transition from multichannel to omnichannel measurement and enable our vision of a self-service analytics platform.
• Lead analytics training and coaching initiatives within the team as well as companywide.
HeartbeatAssociate Director, Analytics
Jan. 2021 - Apr. 2022United States
EYSenior Consultant - Digital Transformation
Jun. 2019 - Jan. 2021New York• Built measurement frameworks for large clients by defining their analytics goals and KPIs.
• Designed mar-tech (marketing technology) architecture identifying blind spots in planning, execution, and reporting tools & processes for a large Fintech client. Formulated short- and long-term solutions for accurate multitouch attribution (MTA) to marketing channels.
• eCommerce journey optimizations on mobile app and web improving conversion by 25%.
• Optimized Adobe Analytics implementation and data governance processes for an Agro-pharma client.
• Created self-service reporting on Adobe Analytics & Google Analytics and coached clients on its application.
• Partnered with product development teams to plan analytics implementation outcomes.
The World BankSenior Consultant
Jul. 2017 - Jun. 2019Washington D.C. Metro Area• Oversaw campaign reporting and BI automation
• Improved data democratisation by coaching teams to get to insights faster through automated reports.
• Led integration of omni-channel audience marketing performance data into Tableau dashboards enabling real-time decision making by campaign managers.
• Delivered mid and post campaign recommendations improving ad campaign performance results by 120%.
• Created a regression model to predict return on ad spend on digital marketing ads.
• Authored blog posts on measurement best practices to bring standardization across World Bank communication teams.
EYManager - Transaction Analytics
Mar. 2016 - Feb. 2017I• Led a team of consultants to drive strategy and deliver digital valuation projects for Retail clients contributing to over $8Mn of business.
• Developed and oversaw go-to market analytics products for internal EY clients.
• Implemented leading KPIs like ‘Buzz per Store Index’ that helped retail clients easily identify and value stores with higher or lower social footprint.
WundermanAssociate Sr. Manager
Mar. 2012 - Mar. 2016New Delhi Area, India• Led a large digital analytics team on technology and automotive clients.
• Drove website and campaign optimizations for a technology client leading to over $200K in savings.
• Pitched and won new businesses worth over one million dollars.
AOL Online India Pvt. Ltd.Sr. Analyst
Jul. 2007 - Mar. 2012BangaloreAs a key member of the Business Intelligence team, my responsibilities included leading both scheduled and bespoke digital analytics deliverables for AOL in the US and UK. My contributions include:
• Conducted market sizing, identifying local & global growth drivers, demographic competitive assessment, content consumption, audience duplication, and sources of traffic analysis for AOL digital properties for various internal decision makers. • Collaborated with cross-functional teams to develop proprietary AOL tools.
• Managed clickstream reporting for the AOL Homepage re-design project.
• Earned quarterly star performer awards for Inventory Forecasting, Sales Opportunity, $ Contribution Value projects.
GENPACTConsultant
Feb. 2006 - Jun. 2007At Genpact I worked as a consultant for a US CPG retail analytics client with a focus towards brands such as Hershey’s and Danone. My contributions included:
• Drew insights from the client’s propriety data base on shoppers buying behavior from stores to inform store level marketing strategies in the US.
• Led insights generation with data from shopper panelists to do ‘Competitor’ and ‘Trial & Repeat’ analysis to unpack the 'Why behind the buy?' and inform short- and long-term strategies on product marketing and new product launches.
Intch is a Professional Networking App for the Future of WorkSee more people like Kaustav on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
508049 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
18
Technologist, Project/Program Manager
21
Education Consultant
128432 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
15
Principal Consultant @ Marketing Endeavors Strategic Consulting
42
Senior Mining Engineer @ Riot blockchain