Ebony Freeman

Freelance Marketing Communications Professional @N/A

Email Marketing Manager💸 MarketingCopywriterCommunications ManagerPR ManagerContent Manager

Marketing Communications Director | Digital Campaigns | Content Strategy | Social Media | Brand Management | Public Relations Seasoned marketing communications leader with strong creative writing skills and experience as a storyteller, specializing in crafting compelling content that is clear, impactful, and tailored to diverse audiences. Strong project management skills and meticulous attention to detail, honed through leading rebranding initiatives and ensuring brand compliance. Proven ability to enhance brand visibility and drive engagement through innovative public relations and effective collaboration. Skilled in digital marketing, including website and social media management, with a talent for leveraging interpersonal skills to lead, collaborate with, and influence cross-functional teams. Adept at analyzing data to inform strategic marketing decisions. Committed to meeting deadlines and budgets through effective project management. Dedicated to driving organizational growth through the delivery of inventive marketing solutions.

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Work Background

Knowles Teacher InitiativeMarketing and Communications Manager

Jan. 2018 - Dec. 2024Moorestown, New Jersey, United StatesA private operating foundation with 16 employees specializing in improving STEM education in the United States (formerly known as the Knowles Science Teaching Foundation). Drafted copy for annual reports, press releases and marketing collateral. Edited and published teacher-led journal. Maintained website, including blog. Managed public relations, email marketing and social media. Led recruitment efforts and supervised marketing associate. • Spearheaded the development and execution of a recruitment strategy that resulted in a more than 400% increase in applicants • Documented process for maintaining WordPress-based content management system, increasing the efficiency of website updates • Implemented an automated email journey for Fellowship applicants, prospective applicants and influencers, increasing awareness and conversion

Knowles Teacher InitiativeCommunications and Development Manager

Jan. 2013 - Dec. 2018Moorestown, NJSpearheaded rebranding and comprehensive website redesign projects. Wrote copy for website, letters and other communications. Managed external vendors and coordinated photography and videography. Supported fundraising efforts and led Giving Tuesday initiatives. • Led rebranding project, resulting in the creation of a new logo, color palette and tagline • Directed a comprehensive website redesign project, ensuring the seamless delivery of a new website that accurately captured the essence of the brand • Created a style guide that established standards and promoted uniformity in writing and branding across the organization • Managed the entire production process for a new promotional video, including scheduling, filming, and post-production editing, ensuring the on-time completion of a high-quality video

Knowles Teacher InitiativeMarketing Consultant

Jan. 2013 - Dec. 2013Moorestown, New Jersey, United StatesDrafted and published press releases and led media relations. Developed and refined marketing collateral. • Managed agency relationships, ensuring the on time and on budget completion of photo and video projects

Sonepar USASenior Marketing Communications Specialist

Jan. 2012 - Dec. 2013Philadelphia, Pennsylvania, United StatesAn independent, family-owned company with 11,000 employees specializing in the B-to-B distribution of electrical, industrial and safety products with approximately $13.3B in annual revenue. Composed and refined content for internal newsletters and executive correspondences. Compiled weekly summaries of social media engagement. Developed customized Microsoft PowerPoint presentations for internal and external audiences. Served as an HR business partner. • Developed comprehensive onboarding materials for new hires, ensuring they received a warm welcome and were well equipped to start their new journey • Distilled complex data sets into insightful observations that informed decision-making processes • Helped shape the organization’s social media strategy, resulting in increased engagement

HoneywellMarketing Communications Manager, Honeywell Productivity Solutions

Jan. 2008 - Dec. 2012Blackwood, New Jersey, United StatesA Fortune 500 company with 110,000 employees specializing in inventing and manufacturing technologies to address tough challenges linked to global macrotrends such as safety, security, and energy, with approximately $36.7B in annual revenue. (formerly Metrologic Instruments) Developed specialized marketing materials targeted at distinct market segments. Authored and refined copy for a wide array of marketing materials, including brochures, data sheets, and case studies. Served as liaison to the organization’s agency of record and managed strategic public relations. Created and disseminated internal and external business communications, including employee newsletters, customer letters, and annual reports. Directed in-house creative agency. • Grew share of voice by 7% through effective public relations management • Managed in-house graphic designers through the successful completion of over 800 projects in one year, ensuring an unwavering focus on customer satisfaction • Drafted copy for and led the production of marketing collateral for 20 new product launches, contributing to significant revenue growth

HoneywellAssociate Product Marketing Manager, Honeywell Productivity Solutions

Jan. 2006 - Dec. 2008Blackwood, New Jersey, United StatesCollaborated cross functionally to manage hand-held barcode scanners. Supported strategic planning. Led new product introduction and conducted global training. • Led the global launch of four new hand-held barcode scanners, resulting in increased revenue and market share • Designed and delivered comprehensive global training programs, ensuring the sales force, customer service teams, and distribution partners were equipped with the knowledge and skills needed to effectively promote and support the new products

Ford Motor CompanyZone Manager, Marketing Sales & Service, Pittsburgh Region

Jan. 2004 - Dec. 2005Pittsburgh, Pennsylvania, United StatesA Fortune 100 company with 173,000 employees specializing in automotive manufacturing with approximately $176B in annual revenue Consulted with parts and service personnel in 11 dealerships to increase profitability and improve customer satisfaction. Promoted retail parts sales. Resolved customer concerns. • Led dealers to achieve a 4.5% year-over-year improvement in customer satisfaction • Drove $10.6 million in retail part sales, resulting in increased profitability for the region • Named Zone Manager of the Month twice within 11 months

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