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Work Background
Design Manager
Navi Group Design Manager
Jan. 2020Dublin City, County Dublin, Ireland- Led a rebranding initiative, overhauling the visual identity to significantly enhance brand presence and recognition. - Expertly conceptualized and delivered compelling designs for marketing materials, digital platforms, and product packaging, consistently adhering to and often surpassing project deadlines. - Managed the development and execution of strategic design initiatives, aligning with the company's vision, mission, and objectives to drive performance and goal attainment. - Led and motivated design teams, focusing on project objectives and meticulously tracking progress to ensure timely completion and achieving desired outcomes.
Senior Graphic Designer
Navi Group Senior Graphic Designer
Jan. 2018 - Dec. 2020Dublin, County Dublin, Ireland- dispenSense- branding, app design, and creation of sales materials, instrumental in enhancing the user interface and experience of dispensary systems. - Axium Buying Group- Key designer for marketing and sales materials, seasonal promotions, online banners, and the ordering platform, contributing to the group's prominence as Ireland's largest independent pharmacy buying group. - ScreenVend- Led the design of user-centric touchscreens, advertising materials, and customer journey map, playing a key role in unifying digital and in-store retail experiences. - CarePlus Pharmacy- Drove the app design and development process, along with creating impactful marketing campaigns and store development strategies for over 50 pharmacies. - StayWell Pharmacy- Innovatively crafted and established the brand identity, significantly supporting the growth and visual representation of 30 pharmacies.
Graphic Designer
CarePlus PharmacyGraphic Designer
Jan. 2016 - Dec. 2018Dublin, County Dublin, IrelandCarePlus Pharmacy, Axium Buying Group - Development and execution of innovative design solutions across branding, print materials, and digital media, elevating brand presence and coherence. - Efficiently led multiple design projects, including monthly promotional cycles and seasonal campaigns, enhancing visual communication for print, digital platforms, and vehicle wraps. - Fostered collaborative efforts with cross-functional teams, particularly in commercial and sales sectors, ensuring seamless integration of design elements in marketing strategies. - Actively contributed creative insights in brainstorming sessions, playing a pivotal role in shaping and enriching marketing campaign concepts. - Curated and arranged visual elements like photographs and illustrations on the company website, crafting compelling narratives that aligned with brand identity. - Conceptualized and created diverse social media content, including catalogs, business cards, flyers, and banners, effectively boosting brand engagement and recognition among target audiences.
Freelance Graphic Designer
FreelanceFreelance Graphic Designer
Jan. 2009 - Dec. 2016Dublin, County Dublin, Ireland- Effectively partnered with a wide range of clients, including notable names like Londis (Griffin Retail Group), Bueno, and Toshiba Ireland, to transform their conceptual ideas into compelling visual narratives. - Specialized in designing unique logos tailored to each organization's industry, ethos, and client specifications, showcasing a keen understanding of brand identity and visual storytelling. - Skillfully arranged photographs, illustrations, and design elements to craft distinctive and cohesive visual layouts for company websites, enhancing their digital presence. - Managed design iterations, incorporating client feedback to refine prototype web designs, ensuring the final product aligned perfectly with client vision and objectives. - Monitored project progress, identifying and resolving potential issues promptly, thus guaranteeing timely and successful project completion. - Maintained effective communication with project stakeholders, providing regular updates and progress reports, thereby ensuring transparency and stakeholder satisfaction throughout the project lifecycle.
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