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Work Background
MullenLowe MENAFreelance Sr. Account Director
Oct. 2024Dubai, United Arab Emirates
FP7 McCannFreelance Senior Account Director
Jun. 2024 - Sep. 2024Dubai, United Arab Emirates- Responsible for 4 key campaigns across Aldar Retail's portfolio with a production budget of AED 1.2 million +
Cosmopole ConsultancyHead of Social Media & Creative Director
Jun. 2022 - Jan. 2024United Arab Emirates- Captaining Cosmopole's social media offering, delivering best-in-class campaigns for our clients, underpinned by creative and performance-driven strategy. - Spearheading the creation & and implementation of 360-degree integrated social media strategies. - Collaborating with PR and Digital heads on integrated communication strategies. - Gauging client satisfaction and ensuring a high quality of our work. - Creating processes and SOPs within the team to improve efficiency and quality across all deliverables. - Spearheaded de-centralizing workforce to ensure improved work quality and turnaround time, resulting in higher client satisfaction. - Managing the team P&L in line with targets and balancing resourcing against revenue and team costs. - Being a proactive member of the leadership team – raising challenges across the business, suggestions for improvement and new ideas for everything including HR, Cosmopole’s marketing, finance, and quality of work/delivery. - Mentoring a team of 5 direct reports, and 7+ decentralized team members, including social media account managers, graphic designers, video editors and photographers/videographers. - Providing training & development opportunities for the team to ensure their professional development.
Swapp Marketing Director
Jan. 2021 - Jul. 2022Dubai, United Arab Emirates- Established Swapp's brand strategy to support the go-to-market DTC strategy. - Collaborated with Careem on the inaugural DTC digital launch campaign. - Built marketing strategies that supported the initial user-base growth, which saw rapid acceleration.
HumantraPre-launch Marketing Manager
Jan. 2021 - Sep. 2021Dubai, United Arab Emirates- Established the brand's visual identity, working cross-functionally with overseas branding teams - Directed and oversaw the brand's pre-production, production and post-production of a go-to-market lifestyle and product photography library - Developed the product's market positioning, USPs, product specs - Oversaw production of product packaging with overseas suppliers - Directed web development and the UX/UI journey
Meydan GroupSocial Media Marketing Specialist
Sep. 2020 - May. 2021Dubai, United Arab Emirates
House of SocialSocial Media Production Lead
May. 2018 - Oct. 2018Dubai, United Arab Emirates
House of SocialSenior Community Manager and graphic designer
Jan. 2017 - May. 2018Dubai, United Arab Emirates
Ashlea KristinaManaging Director and Founder
Jan. 2016Dubai, United Arab EmiratesFounded Ashlea Kristina to help incease business' digital maturity, while providing in-house training
for marketing teams, and creative digital and social media marketing strategies. o Conducts business assessments, develops new processes and standardizes methodologies
for the successful management and execution of social media and marketing.
o Develops and oversees project-specific marketing budgets, implementation of digital sales
funnels and paid advertising, ensuring a healthy CAC-LTV ratio.
o Develops digital marketing strategies to support the effective communication of the value
proposition.
o Hired, supervised and up-skilled talented creatives, including Freelance Writers and Graphic
Designers, and coordinated their activities to achieve social media campaign objectives
o Works cross-functionaly with multiple different departments to ensure sales up-tick, adhesion
to brand guidelines and best practise.
o Coordinates with PR and marketing teams to identify and hire content creators for paid and
barter collaborations.
o Developed product positioning and messaging to differentiate products in the market and
increase visibility across key campaigns.
o Oversees client digital accounts by approving editorial calendars, email content, client
playbooks, monthly social measurement insights and creative briefs.
o Monitor, track and evaluate local, regional and national campaign performance analytics,
based on critical client metrics
o Monitor social media trends, including developments in design, applications, strategy and
innovation to stay relevant and effective. Notable clients include: Jumeirah Group, Emaar, Huda Beauty Investments, Dubai Racing Club,
Social Studio, Swapp, Custom No.9, Ame Artistic Studio, Sweetheart Kitchen, Kidzapp and more.
Juma Specialist Healthcare Marketing and Event AgencyArtistic Director and Brand Manager
Aug. 2015 - Feb. 2016Fairmont Sheikh Zayed Road, Dubai, UAE
Artise DesignArt Director
Nov. 2014 - Aug. 2015Dubai Design District, Dubai, UAE
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