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Work Background
healthlaunchpadAdvisor
Mar. 2024 - May. 2024Austin, Texas Metropolitan AreaAdvisor for Healthlaunchpad, whose mission is to assemble a world-class team of healthtech brand, sales, and marketing experts who function as an extension of marketing teams; offer the comprehensive growth services that clients require, grounded in a profound understanding of healthcare buyers' behaviors; and cultivate connections and community among healthtech brand, sales, and marketing professionals through powerful educational content to help community members grow in their careers.
Exact SciencesDirector, Health Systems & Emerging Customer Marketing
Dec. 2020Madison, Wisconsin, United StatesNow leading Exact Sciences Health Systems & Emerging Organized Customer Marketing initiatives. Directed brand marketing for multi-cancer early detection (MCED) as the founding marketing lead during the Exact Sciences acquisition of Thrive Earlier Detection.
Launched the Exact Sciences' multi-cancer screening (Cancerguard) pre-commercial brand in North America, from concept to execution.
Crafted the scientific and brand narrative for the company's liquid biopsy product in development.
Developed early-stage pre-commercial MedEd brand strategy, integrating a multi-biomarker approach.
Executed brand positioning, corporate marketing, internal and external communications, including a comprehensive market-shaping and commercial launch readiness strategy. Spearheaded consumer and Health Systems market research and competitive analysis for highly targeted early digital activations and media partnerships, combined with KOL/thought leadership programs. Developed critical Health Systems launch strategies, in collaboration with the Precision Oncology and Screening business units.
Managed significant marketing budgets and mentored top-notch marketing and cross-functional teams.
Led the emerging markets Employer Strategy assessment program for the Cologuard brand.
PhilipsDirector of Brand Marketing, North America
Jun. 2014 - Dec. 2020Boston, Massachusetts, United StatesDirected comprehensive marketing, digital, brand, consumer, and communications strategy for Philips North America.
Developed integrated marketing and brand ecosystem strategies, including sales enablement, for Philips' consumer brands (Sonicare, Norelco, Avent) medical device and healthcare solutions brands.
Led HealthTech account-based marketing campaigns, creative projects, and digital initiatives.
Oversaw the Philips cross-business North America Marketing brand leadership team.
Spearheaded CSR programs targeting military veterans, family caregivers, and Philips Foundation initiatives in the US and Canada.
Led the brand council, resulting in a 300% increase in customer digital engagement.
Devised multi-channel marketing and sales communications strategies, including advertising agency management, creative strategy, and B2B/B2G account-based marketing targeting health networks.
Managed a multi-million dollar brand and marketing communications budget within a global network of experts.
PhilipsDirector of Marketing, North America
Jun. 2014 - Dec. 2020Cambridge, Massachusetts, United StatesDirected comprehensive marketing, digital, brand, and communications strategy for Philips North America.
Developed integrated marketing and brand ecosystem strategies, including sales enablement, for Philips' medical device and healthcare solutions brands.
Led HealthTech account-based marketing campaigns, creative projects, and digital initiatives.
Oversaw the Philips cross-business North America Marketing brand leadership team.
Spearheaded CSR programs targeting military veterans, family caregivers, and Philips Foundation initiatives in the US and Canada.
Led the brand council, resulting in a 300% increase in customer digital engagement.
Devised multi-channel marketing and sales communications strategies, including advertising agency management and B2B/B2G account-based marketing targeting health networks.
Managed a multi-million dollar brand and marketing communications budget within a global network of experts.
Honeywell InternationalGlobal Marketing Director
Jan. 2011 - Dec. 2014Providence, Rhode Island AreaHeaded global brand and marketing management for Honeywell International's life safety technology business, directing brand strategy and reputation management.
Led brand council, core positioning, and corporate message development.
Orchestrated events, social media, and digital brand strategy for multi-channel marketing across various regions.
Established the Honeywell Safety Products Global Brand Council.
Successfully boosted brand equity above AOP in key markets like the U.S., China, Brazil, France, and the UK.
Oversaw corporate, licensed, and endorsed brand strategies within the global Honeywell portfolio.
Ensured brand platform and guideline consistency across marketing channels.
Managed brand advertising, media buying, research, and online/offline communications.
Weather Decision Technologies Inc.Chief Marketing Officer
Jan. 2007 - Dec. 2011Austin, Texas, United StatesOne of four C-Level entrepreneurial leaders responsible for exponential early-stage growth followed by a triple-digit YoY growth rate for a software technology startup. Positioned the company for the reverse merger with WDT and the launch of all marketing functions in the new entity. Strategic marketing leader for the monetization and conversion of a computationally intensive WDT global nowcasting data model to apply to both mobile consumer and vertical industry (aviation/marine) weather-sensitive targets. Devised and implemented the launch of the highly successful iMap® and white label consumer mobile/cellular brand, targeted at local media markets.
NXP acquires Freescale SemiconductorDirector, Global Brand
Jan. 1996 - Dec. 2007Austin, Texas, United StatesGlobal Brand Director overseeing Motorola/Freescale's brand and marketing initiatives during its IPO and private equity merger.
Managed a global team of 21+ members and a multi-million-dollar budget, focusing on global OEM markets.
Executed the worldwide Freescale brand campaign.
Launched global developer events for Freescale platforms and the Freescale Technology Forum across the Americas, Asia-Pacific, and Europe.
Led the introduction of Motorola's Personal Networks Group into consumer and mobile web product lines.
Directed sales and marketing for Motorola M-Commerce, Gaming, and Multimedia Messaging platform groups.
Served as Chair of the Marketing Experts Group within the Wireless Application Protocol (WAP) Forum.
Architected Motorola's global WAP developer program.
SprintSenior Manager, Corporate Media Relations
Mar. 1994 - Sep. 1996Reston, Virginia, United StatesManaged corporate communications and marketing programs for Sprint Corporation and Sprint International during the transition to the Global One joint venture (Sprint-France Telecom-Deutsche Telekom).
Developed strategic communications for Sprint's global managed telecommunications and wireless services.
Promoted and marketed a range of Sprint's services, including ATM, SONET, TC/IP-based services, international calling cards, international business solutions, undersea cable, and Telnet global messaging products.
Successfully marketed local/long-distance telephony and international mobile solutions across four continents.
Center for Strategic and International Studies (CSIS)Research Fellow
Apr. 1991 - Mar. 1994Washington, District of Columbia, United StatesDirected communications programs for the distinguished bipartisan "Think Tank" CSIS (Center for Strategic and International Studies).
Primary focus on promoting global cooperation in the fields of U.S. government and international telecommunications policy.
Specialized in emerging markets and telecommunications infrastructure programs, conducting policy research on international trade and commerce.
Served as the Program Director for the China National Information Infrastructure Industry initiative (CNIII).
Led a high-profile government-industry trade delegation to Beijing, China as the chief representative.
International Federation of Newspaper PublishersInformation Officer
Mar. 1989 - Sep. 1991Paris, Île-de-France, FranceManaged comprehensive marketing and communications initiatives for a global trade association consisting of 35,000 newspaper publishers across 30 countries.
Supervised partner programs, advertising, public relations, events management, member promotions, speaker placements, and publicity events on a global scale.
Facilitated the establishment of the inaugural West African newspaper publisher association in Benin, Africa.
British Airport AuthorityCorporate Media Relations Manager
Jan. 1986 - Dec. 1989London, England, United KingdomOversaw corporate and consumer communications, media relations, and crisis communications strategies for the retail operations of multiple United Kingdom airports, including Heathrow, Gatwick, Stansted, Edinburgh, Glasgow, and Prestwick.
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