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Work Background
Seblar CommunicationsPresident / Founding Partner
Nov. 2024Portland, Oregon Metropolitan Area- Launched boutique strategic communications consultancy focused on brand building, reputation management, and internal engagement for mission-driven organizations. - Lead high-impact communications strategies that align brand identity with business goals for clients including C3 Collective, Ferguson Wellman Capital Management, and Willamette Health & Wellness. - Provided executive counsel and hands-on support across media relations, narrative development, crisis mitigation, and employee communications to strengthen trust and engagement. - Designed and delivered integrated campaigns that elevate visibility, clarify messaging, and drive stakeholder alignment in complex, regulated, or sensitive industries. Clients: C3 Collective, Ferguson Wellman Capital Management, Willamette Health & Wellness, OptiWatt (EV Charging App).
Intel CorporationEmployee Communications Strategist (AI, Data Center, Client, Network & Edge)
Jan. 2022 - Nov. 2024Portland, Oregon, United StatesFortune 500 | 51B revenue | Ticker: INTC | Delivers world-changing technology to improve people’s lives Strategic Internal Communications & Storytelling: - Directed internal communications strategy and storytelling to connect 124,000 global employees to Intel’s most innovative technology launches across AI, Data Center, Client, Network, and Edge.
- Led internal AI communications strategy, content development, and storytelling to deepen employee understanding of Intel’s AI platforms, enterprise software, and market position.
- Directed change management communications from the C-suite to support Intel’s move to speed its product lifecycle operating model. Executive & Cross-Functional Collaboration:
- Guided executive communications for senior leaders and collaborated with business unit leadership to deliver aligned messaging across strategic product launches and campaigns.
- Partnered with compete teams to create sales enablement materials with a competitive narrative focus.
- Contributed to the creation of Value-Based Sales Training to educate the global communications team on Intel’s sales model and customer engagement strategy. Employee Engagement & Global Campaigns:
- Led Intel’s internal campaign for the Paris 2024 Olympics, partnering closely with PR, product marketing, and international teams to engage global employees.
- Increased employee participation and morale by doubling attendance at CEO keynotes and amplifying team recognition.
- Drove a global employee recognition celebration in Times Square, spotlighting 4,000 employees and amplifying a sense of shared success. Digital & Social Strategy:
- Increased employee social media advocacy around product announcements, generating over $500K in earned media value in six months.
- Drove social content strategy for C-level executives for product leadership announcements.
Intel CorporationExternal Communications, PR, Corporate Communications (AI, Data Center, Network & Edge)
Nov. 2019 - Jan. 2022Hillsboro, OregonProduct & Brand Communications:
- Led global communications strategy and storytelling for Intel’s Data Center, AI, Network, and Edge portfolios, shaping the narrative for groundbreaking innovations. Spearheaded the "Do Wonderful" brand refresh PR campaign, securing widespread global media coverage and reinforcing Intel’s industry leadership. Crisis Communications:
- Directed Intel’s COVID-19 crisis communications for managers and executives, delivering timely guidance and resources that helped leaders navigate uncertainty and maintain business continuity. Executive & Event Communications:
- Managed messaging and media support for executive speakers at high-profile industry events and during competitive inflection points. Ensured clear, consistent positioning across audiences and platforms. Customer Storytelling & Field Alignment:
- Partnered with field and sales teams to source and amplify customer success stories, using real-world impact to strengthen Intel’s product narratives and competitive positioning. Incorporated frontline feedback to continually refine messaging. Award-Winning Launch Leadership:
- Recognized with Intel’s Communications and Business Unit Award for launching the Infrastructure Processing Unit (IPU), positioning it as a game-changing product.
NetAppField Marketing: Global Supplier Conference (Data Storage & Services, Cloud, AI)
Sep. 2019 - Nov. 2019Portland, Oregon AreaFortune 500 | 5.6B revenue | Ticker: NTAP | Provides unified data storage, integrated data services, and CloudOps Created a high-touch, Global Supplier Conference for NetApp’s top 40 global suppliers, ensuring seamless execution and strategic alignment of messaging across executive speakers Collaborated with C-level executives, SVP of Operations, EVP of SSS & CI BU, VP of Global Procurement, and the CTO of DreamWorks to deliver a unified and compelling narrative
NetAppNetApp Internal Communications: BU/Field Communications Interlock (Contract)
Nov. 2018 - Sep. 2019Portland, Oregon AreaAs a Field Communications Strategist at NetApp, I led initiatives to improve how 6,500 global field employees received and provided feedback on critical business unit updates. My focus was on optimizing communication processes, ensuring consistent global content delivery, and aligning employees with NetApp’s broader portfolio strategy. Key achievements and expertise: Process improvement: Evaluated feedback and information flow between field teams and business unit leadership, identifying inefficiencies and implementing streamlined communication processes. Global information network: Built and managed an information distribution network for 6,500 field employees worldwide, ensuring consistent and timely delivery of critical content. Communication channel optimization: Restructured communication vehicles to remove barriers, improve accessibility, and enhance employee engagement. Launch management: Directed the execution of product launches and major announcements, working closely with cross-functional teams and senior leadership to convey NetApp’s portfolio story effectively. Cross-functional collaboration: Partnered with marketing, product teams, and executive leadership to align messaging and support the success of key initiatives. My expertise in evaluating communication effectiveness and developing scalable solutions has empowered global teams with the tools and information they need to succeed, driving alignment and fostering a unified understanding of NetApp’s vision and offerings.
NetAppNetApp Customer Promotion & Storytelling: INSIGHT Las Vegas Speakers (Contract)
Aug. 2018 - Oct. 2018Portland, Oregon AreaAs the lead for NetApp’s customer and partner speaker program at INSIGHT, the company’s flagship event, I orchestrated the participation of 27 world-class customer and partner presenters across 36 key speaking slots. My role emphasized cross-functional collaboration, aligning narratives to spotlight customer success and strengthen partnerships while delivering a seamless event experience. Key achievements and expertise: Speaker program leadership: Directed and supported 23 account managers and coordinated with 14 internal teams to secure top-tier customer and partner speakers, including DreamWorks, NVIDIA, Microsoft, Google Cloud, AWS Marketplace, and Intuit. Strategic narrative alignment: Partnered with Executive Communications, Analyst Relations, Industry Relations, PR, Internal Comms, and Business Units to align messaging and select the ideal presenters for each speaking opportunity. Event execution: Successfully managed the end-to-end speaker process, ensuring seamless coordination and delivery of 36 primary speaking engagements that highlighted customer and partner success stories. Collaboration and influence: Worked across diverse internal teams and account managers to unify messaging, ensuring presentations aligned with NetApp’s broader business strategy and event goals. By crafting a robust speaker program and aligning narratives across stakeholders, I showcased customer innovation and partnership impact, enhancing NetApp’s industry reputation and driving deeper engagement at its premier global event.
NetApp NetApp Public Relations: Senior Communications Strategist, Writer, Storyteller (Contract)
May. 2015 - Jul. 2018Portland, Oregon AreaAs the manager of NetApp’s customer and vertical PR programs, I crafted and executed storytelling strategies that demonstrated how NetApp’s data solutions transform industries and improve lives. Through close collaboration with customers, internal teams, and external partners, I delivered compelling narratives that elevated NetApp’s brand and showcased real-world impact. Key achievements and expertise: Customer storytelling leadership: Pitched and developed impactful customer and issues-based stories, highlighting NetApp’s role in solving complex challenges with data. Strategic collaboration: Partnered with internal stakeholders, marketing teams, account managers, external case study teams, and customers to align on messaging and create authentic, compelling narratives. Industry impact: Worked directly with leading organizations, including Healthix (the U.S.’s largest healthcare exchange), Mercy Technology Services, LCMC, Children's Mercy, UZ Leuven, and Arizona Community Physicians, to share transformative success stories. PR program execution: Directed targeted PR campaigns for key verticals, ensuring stories resonated with media, customers, and industry stakeholders while reinforcing NetApp’s leadership. My passion for storytelling and ability to connect with diverse stakeholders drove awareness of NetApp’s innovation, positioning the company as a trusted partner for industry leaders transforming the world with data.
Atlas CommunicationsPresident
Jan. 2006 - May. 2015Singapore, Hong Kong, England, Switzerland, China, AmericaSpending 10 years living and working abroad, I developed the skills, adaptability, and cultural awareness to deliver impactful communications solutions in any country. I partnered with diverse clients across industries and geographies, bringing innovative ideas and resources to meet their unique challenges and goals. Key achievements and expertise: Global communications consulting: Provided senior-level communications strategy and execution for clients worldwide, including Magaurn Video Media, Chapman School, Consano, Beebe Co., Goumi Kids, Nokero (solar reading lights), Brompton Bike, Denver Language School, and Sweet Pea Baby Planners. Cross-cultural collaboration: Successfully navigated cultural and business nuances to align with client needs and deliver results in a variety of international contexts. Award-winning fundraising project: Authored, edited, and managed a fundraising cookbook for Hong Kong’s Clearwater Bay School, raising $20,000, which was recognized by Gourmand International as Best Fundraising Cookbook in Hong Kong and Best Fundraising Cookbook in Asia at the 2013 Paris Cookbook Fair at the Louvre. End-to-end project management: From messaging and design supervision to retail distribution, I led high-impact initiatives that united communities and achieved measurable success. Creative problem-solving: Adapted communications strategies and approaches to resonate with global audiences and drive engagement. My experience showcases a proven ability to work seamlessly in any country, leveraging cross-cultural insights, strategic thinking, and creativity to deliver tailored solutions that empower clients around the world.
Miller/Weber Shandwick/Golin Harris (London)Director
Jan. 2004 - Dec. 2005London, United KingdomAs an Account Director, I drove strategic direction, managed budgets, allocated resources, and led cross-functional teams to deliver exceptional results for high-profile clients across industries and geographies. My expertise in crafting impactful campaigns, managing crises, and fostering cross-cultural collaboration enabled clients to achieve measurable business outcomes. Key achievements and expertise: Comprehensive account leadership: Directed strategy, budget management, and team operations for major accounts, including Hitachi Global Storage Technologies, SC Johnson, Oracle, Florida Department of Citrus, Symbol, Sendo (mobile), and BEA (enterprise infrastructure). Creative campaign development: Spearheaded Hitachi GST’s EMEA PR program, launching the viral Get Perpendicular marketing campaign that:
- Increased website traffic nearly 200x.
- More than doubled positive product reviews.
- Successfully introduced products in emerging markets such as Russia, Spain, and Italy. Crisis and issues management: Led SC Johnson’s European crisis response team, offering strategic counsel and delivering media-facing communications to protect brand reputation across the region. Sales-driving initiatives: Boosted sales for the Florida Department of Citrus by 20% in the UK’s largest department store chain through targeted regional promotions, in-store tastings, and advertorial campaigns. Internal leadership: Contributed to Golin’s internal branding and pan-European agency team while revitalizing the company’s mentorship program to foster professional development. My tenure demonstrates a proven ability to navigate complex challenges, build compelling narratives, and achieve business objectives for global brands, all while fostering collaboration across teams and geographies.
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